Firstly Understand What Marketing Is
The Marketing Concept section that follows gives some insight into the scope of marketing. Also, as you will appreciate from our jobs overview at the beginning of this paper, it is more than just advertising or selling. There are a variety of jobs and today most business courses include some marketing in the curriculum.
Perhaps the glamour of Advertising appeals (but you might like to find out how difficult it is to get into advertising and realise that over the past few years that area of marketing has been losing jobs at a fast rate)
Perhaps you are put off by the thought of Personal Selling (but you might consider that in many large and prestigious companies, that selling is considered a key career move for future executives and managers.)
Perhaps you are interested in the way people behave or in statistics and computers? Then you might be interested in a career in Marketing Research.
The job you are interested in might steer you towards a course that has strong leanings in particular fields or industries (for example, Tourism) |