AOL launches social networking aggregator The Marketing Association Of Australia And New Zealand

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AOL launches social networking aggregator

AOL is rolling out a social network platform called Socialthing that will allow users to communicate with each other as well as broadcast their activities to other social networks like AOL’s Bebo, Twitter, Facebook and MySpace.

The global web company has used its social network assets including Bebo and instant messaging products AIM and ICQ to develop Socialthing, which essentially gives AOL’s network of 75 websites an added social media dimension by inviting visitors to create a profile and engage in conversations.

Socialthing creates a tool bar at the bottom of a website that allows both group and private chat in the form of pop-up boxes. There is also a content stream that shows the latest articles and comments, as well as a personal stream of activities from other websites. Publishers are also able to inset their own content, such as news articles, into user’s feed and create conversations around it.

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