Advanced Marketing Research The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Advanced Marketing Research


Ethics in Marketing Research	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 13 Pages of Reference Notes highlighting the following: Ethical issues; Rights and obligations of the researcher; The Rights and obligations of the respondent; Characteristics of ethical decisions; Societal rights; Unethical acts - Common areas; Unethical Acts – Suppliers; Field Service Ethics;

The Sampling Design Process	AUD $75.00 Member price AUD $67.50



Qualitative Research and Attitude Measurement Techniques	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 21 Pages of Reference Notes highlighting the following: Scaling and Types of Numbers; The differences between measurement and scaling; The primary scales of measurement; Different comparative scaling techniques; Rating scales; The different non-comparative scaling techniques; Pictorial rating scale; Itemised (or verbal) rating scale; Number of categories; Odd or even number of categories; Balanced or unbalanced scale; Forced or unforced scales; Criteria used to evaluate a multi item scale; Comparative or non-comparative scale; Paired-comparison scale; Rank-order rating scale; Constant sum scale; Semantic differential scale; Stapel scale; Likert summated scale; Thurstone scale; Employee attitude survey

Data Processing in Marketing Research	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 23 Pages of Reference Notes highlighting the following: Data Preparation and Editing; Validating the Returned Questionnaires; Problems in editing; Coding Responses in Returned Questionnaires; Code Construction; Data Analysis; Forms of Tabulation; Statistical Analysis; Internet and Computer Applications; Interpreting the Findings; Data Presentation; Formulating Recommendations;

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MAANZ Marketing Ideas and Skills Notes

New benefit for all new and existing MAANZ members – Receive your choice of MAANZ Marketing Ideas and Skills Notes free each year A great way to get specific information in a short, time efficient way, using a PowerPoint format. – your choice from a great list of 200

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Glossary of Marketing and Management Terminology

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SPECIAL add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of more then 30 Marketing topics - About $45.00 value - Absolutely free!