Carlton Draught satirises pub life in TV push The Marketing Association Of Australia And New Zealand

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Carlton Draught satirises pub life in TV push

Carlton Draught has unveiled the latest instalment in its Made from Beer ad campaign, with a humorous series of TV spots which examine pub culture in slow motion.

The "Slow Mo" campaign, created by Clemenger BBDO, targets males, prompting them to leave the home and go to the pub. It is supported by outdoor and digital activity.

"Trends in the market suggest that with the poor economic climate, people started to drink at home more frequently rather than going out," Carlton group marketing manager Vincent Ruiu said. "We are trying to coax blokes out of the house and into the pub.

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