Chinese video site tudou debuts vivaki's user-selected ads The Marketing Association Of Australia And New Zealand

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Chinese video site tudou debuts vivaki's user-selected ads

Chinese video-sharing website Tudou said that it has partnered with ad giant Publicis Groupe's VivaKi unit to test a new video ad format that lets users select their preferred ad before watching a program. VivaKi's AdSelector format has already been implemented by Hulu and others in the U.S. Tudou says around 80% of those already exposed to AdSelector on its site responded positively.

Channel Seven to launch new digital channel 7mate

The Seven Network is to launch a new men's digital channel featuring sport called 7mate next month.

7mate will launch on 25 September with high definition coverage of the Australian Football League Grand Final in a bid to target men in the 16-49 bracket.

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