Customer Relationship Management and Key Account Management

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective


Customer Relationship Management and Key Account Management

MKT2938	AUD $50.00
	Member price AUD $5.00



Full Power Point Lecture Notes plus 16 Pages of Reference Notes highlighting the following: Developing and maintaining effective business relationships; Part I - The Relationship Marketing Approach; Part II –Developing the Business Relationship; Part III CRM/PRM theory - Managing customer/partner relationships; Relationship Marketing - Leveraging Your Marketing Effort; Partnerships; Relationship Building; Key Account Management; Building Loyalty; Developing and Managing Customer Relationship Strategies; Customer Profile Building; Keys to Successful Team Selling; Strategic Considerations
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