Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.
Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young
Perth




A Regional Association with a Global Perspective
 » Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Customer Relationship and Key Account Management Login « 
 
Introduction to Relationship Marketing AUD $50.00
Member price AUD $45.00
 
Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following:
Antecedents of RM; The development of RM; The fall of traditional transactional marketing; Towards a definition of RM; Cooperative marketing; Relationship burdens; Relationship terminology; Relationship forming; Categorising relationships; Organisational relationships; Learning relationships; Motivational investments; Higher-level relationships; Relationship loyalty; Loyalty schemes; Loyalty in context
Introduction to Relationship Marketing
 
Customer Relationship Management and Key Account Management AUD $50.00
Member price AUD $45.00
 
Full Power Point Lecture Notes plus 16 Pages of Reference Notes highlighting the following:
Developing and maintaining effective business relationships; Part I - The Relationship Marketing Approach; Part II –Developing the Business Relationship; Part III CRM/PRM theory - Managing customer/partner relationships; Relationship Marketing - Leveraging Your Marketing Effort; Partnerships; Relationship Building; Key Account Management; Building Loyalty; Developing and Managing Customer Relationship Strategies; Customer Profile Building; Keys to Successful Team Selling;
Strategic Considerations
Customer Relationship Management and Key Account Management
 
Customer Relationship Management Models AUD $75.00
Member price AUD $67.50
 
eBusiness - Customer Relationship Management Models
Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following:
Relationship Marketing Defined; Stakeholders; Customer Relationship Management (CRM); CRM Strategy; CRM-SCM Integration; Customising the Marketing Mix; CRM Information; CRM Technology; Mobile Trends; CRM Technology; CRM Metrics
Customer Relationship Management Models

New - additional benefit for MAANZ members

MAANZ Marketing Ideas and Skills Notes

New benefit for all new and existing MAANZ members – Receive your choice of MAANZ Marketing Ideas and Skills Notes free each year A great way to get specific information in a short, time efficient way, using a PowerPoint format.  – your choice from a great list of 200




MAANZ Smarter Marketing
MAANZ Smarter Marketing MAANZ Local and World Wide Network for Marketers.
Join the discussion here



 This association applies the ICC/ESOMAR Code   | Terms of Use | Privacy Statement | Terms of Sale Developed by Igolkha
 Copyright 2002-2005 The Marketing Association of Australia and New Zealand. All Rights Reserved.