|
Digi-Tech 2010 – The Future of Marketing is Here!
2nd -3rd June 2010
Sydney
The Australian Market has matured with the explosion of digital marketing. The recovery process of the economy has begun and it’s time to look to the future. 2010 is seeing the ‘death’ of the one-way websites which tend to lack personality, interaction and participation with brands to prompt consumers to react. There is a strong growth potential in areas of mobile and online advertising such as mobile marketing, integrated content, social networking, electronic direct mail, display advertisements. Trends show that despite the first quarter downturn due to the global financial crisis, revenues from online advertising in Australia increased by 19% in 2008/09 to reach a total market value of $510 million. The number of organisations spending between 25 and 50% of their marketing budget on digital media will increase by over 40% over the next 5 years. While just 10 percent of organisations currently allocate comparable funds to digital marketing, the figure will rise to 51 percent in 2013.
Integrating traditional marketing with digital marketing strategies and measuring the results is key. It’s critical to take an entrepreneurial approach, whilst keeping the fundamental rules in place, irrespective of whatever marketing strategy is used such as quality customer service, keeping and maintaining customer relationships, trust, integrity and honesty. The focus is not about getting the highest number of people, but more on the quality of interaction by educating, engaging, informing and offering feedback to ultimately communicating effectively with the audience setting yourself apart from your competitors.
Key topics
· Optimizing the integration of mobile marketing in your digital marketing strategies for highly effective consumer engagement.
- Tracking, measuring and monitoring data for higher conversion rates.
- Assessing real-time consumer intelligence to build deeper and more effective customer relationships.
· Heightening your online presence by driving traffic to your website to effectively engage consumers and increase sales.
- Focusing on consumer behaviour and utilising critical insights to entice convert and maintain consumers.
Key features - what you get out of the event
- Optimising social media marketing and mobile marketing strategies for increased consumer engagement and higher conversion rates
· Implementing the most cost effective tools to gather and analyze digital marketing analytics.
- Addressing key factors to effectively engage and maintain consumer loyalty to provide rewarding and meaningful interaction for greater conversion rates and increased ROI.
- Leveraging off effective mobile applications and networks and assessing where it is headed to stay ahead of the game.
- Capitalising on the crystal ball: Understanding what the future holds for digital marketing and positioning yourself in readiness.
* All MAANZ members are entitled to a discount of 10% when registering with Ms. Esther. Please contact Ms. Esther for details and quote EN-MAANZ during registration. *
http://www.marcusevans.com/html/eventdetail.asp?eventID=16484&SectorID=1&divisionID=
For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +612 9223 2352
Email add: estherw@marcusevanskl.com
|