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Rules of Thumb for Direct Marketers AUD $5.00
 
12 Pages Rules of Thumb for Direct Marketers
 
The benefits of sponsorship AUD $7.50
 
19 Pages The benefits of sponsorship
 
Campaigns And Cases AUD $7.50
 
14 Pages Campaigns And Cases
 
Creative Tactics AUD $5.00
 
12 Pages Creative Tactics
 
How The Creative Person Does It AUD $5.00
 
8 Pages How The Creative Person Does It
 
Introduction to Database Marketing AUD $5.00
 
10 Pages Introduction to Database Marketing
 
Relationship Marketing AUD $5.00
 
11 pages Relationship Marketing
 
Is Mass Marketing Dead? AUD $7.50
 
13 Pages Is Mass Marketing Dead?
 
Putting the Marketing Databases to Work AUD $7.50
 
14 pages Putting the Marketing Databases to Work
 
Databases for Prospecting AUD $5.00
 
9 Pages Databases for Prospecting
 
The Economics of Database Marketing AUD $7.50
 
12 pages The Economics of Database Marketing
 
Individualising Appeals AUD $5.00
 
11 Pages Individualising Appeals
 
DataBase Marketing Workbook 1 - Introduction to Database Marketing AUD $10.00
 
43 Pages DataBase Marketing Workbook 1 - Introduction to Database Marketing
 
DataBase Marketing Workbook 2 - Relationship Marketing AUD $10.00
 
75 Pages DataBase Marketing Workbook 2 - Relationship Marketing
 
The Training Process for Telemarketing AUD $5.00
 
6 Pages The Training Process for Telemarketing
 
Database Marketing AUD $7.50
 
13 Pages Database Marketing
 
Strategic Business Planning AUD $5.00
 
10 Pages Strategic Business Planning
 
Importance of the Offer AUD $7.50
 
21 Pages Importance of the Offer
 
Fund-raising for Worthy Causes AUD $7.50
 
12 Pages Fund-raising for Worthy Causes
 
Mailing Lists AUD $7.50
 
18 Pages Mailing Lists
 
Direct Mail to Consumers AUD $7.50
 
14 Pages Direct Mail to Consumers
 
Telemarketing to Consumers AUD $7.50
 
13 Pages Telemarketing to Consumers
 
What Is a Marketing Database? AUD $5.00
 
9 Pages What Is a Marketing Database?
 
What Makes the Marketing Database So Special or So Especially Useful? AUD $7.50
 
12 Pages What Makes the Marketing Database So Special or So Especially Useful?
 
Source of Data for the Database AUD $7.50
 
15 Pages Source of Data for the Database
 
Segmentation in Direct Marketing AUD $7.50
 
13 Pages Segmentation in Direct Marketing
 
Budgeting for Direct Marketing AUD $7.50
 
22 Pages Budgeting for Direct Marketing
 
Communication in Direct Marketing AUD $7.50
 
15 Pages Communication in Direct Marketing
 
Creating the Message AUD $7.50
 
15 Pages Creating the Message
 
Direct marketing AUD $5.00
 
6 Pages Direct marketing
 
What Is Direct Marketing? AUD $5.00
 
9 Pages What Is Direct Marketing?
 
Finding Your Market, Selecting The Media AUD $5.00
 
10 Pages Finding Your Market, Selecting The Media
 
Nature Of Strategic Marketing AUD $7.50
 
15 Pages Nature Of Strategic Marketing
 
Creative Copy Strategies AUD $7.50
 
21 Pages Creative Copy Strategies
 
List Selection and Segmentation AUD $5.00
 
15 pages List Selection and Segmentation
 
The Scope of Direct Marketing AUD $5.00
 
12 pages The Scope of Direct Marketing
 
Telephone, mail and other techniques AUD $7.50
 
22 Pages Telephone, mail and other techniques
 
Telephone, mail and other techniques AUD $7.50
 
24 Pages Telephone, mail and other techniques
 
Tracking And Testing AUD $7.50
 
13 Pages Tracking And Testing
Marketing Express Short Courses
Training via your computer
(Distance Education)
MXpress - is a quick and very inexpensive way to learn about specific marketing and management topics

Publications, Articles and Seminar notes on-line
Useful and Practical publications, articles and seminar notes for sale. The Marketing Association gives you the benefit of purchasing on-line
MAANZ Membership
Become a member and receive up to 8 sets of useful marketing notes free
Special offer to New Members
Events
Upcoming events in the immediate region as well as internationally
Marketing Glossary
Click here to browse through the Glossary of Marketing and Management Terminology
Subscribe to mExtr@
Click here to subscribe to mExtra - the official newsletter of The Marketing Association
Brand Strategy
Brand Strategy is the monthly thought-leading journal of brand management
A Gift for You When you Become a New Member!
As a special add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of about 30 Marketing topics - About $45.00 value - Absolutely free!  Click here  for details
LinkMe
LinkMe An online career resource, which works for you! More information here

Arc Send
Arc Send Targeted email and sms broadcast service from your desktop. More information here

Marketing in Black and White
Marketing in Black and White is the new text on Marketing by Executive Director of MAANZ - Brian Monger. Click here for more information
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