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Marketing Ideas and Skills List July 2009 |
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MIS 5001 |
1. International Marketing |
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MIS 5002 |
2. Introduction to Buyer Behaviour |
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MIS 5003 |
2 Buyer Behaviour - Situational Influences and Perception |
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MIS 5004 |
2. International Marketing - Economic and Financial Environment |
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MIS 5005 |
Buyer Behaviour - Problem Recognition and Information Search |
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MIS 5006 |
Buyer Behaviour - Problem Recognition, Information Search and Learning. |
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MIS 5007 |
A Systems Approach to Managing Customer Service |
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MIS 5008 |
Advertising Management |
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MIS 5009 |
Advertising Strategy And Implementation |
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MIS 5010 |
Analysing Service Quality |
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MIS 5011 |
Buyer Behaviour - Perception |
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MIS 5012 |
Buyer Behaviour - Decision Making. |
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MIS 5013 |
Brand Equity and Value Adding |
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MIS 5014 |
Brand Legitimacy – 3 The Cultural Aspects |
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MIS 5015 |
Brand Legitimacy – 2 How to Achieve it |
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MIS 5016 |
Brand Legitimacy – 4 Considering Brand Legitimacy |
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MIS 5017 |
Brand Legitimacy 5 |
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MIS 5018 |
How to Sell Brand Legitimacy to the Organisation - Social/Moral Responsibility |
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MIS 5019 |
Brand Legitimacy - Introduction |
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MIS 5020 |
Brand Message Execution |
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MIS 5021 |
Building Customer Relationships |
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MIS 5022 |
Sales Skills - Client Contact |
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MIS 5023 |
Sales Skills - Client Needs |
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MIS 5024 |
Closing the Sale and Confirming The Partnership |
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MIS 5025 |
Communicating Research Results: Research report, oral presentation, and research follow-up |
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MIS 5026 |
Competitive Generic Strategies |
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MIS 5027 |
Competitive Market Positions and Related Strategies |
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MIS 5028 |
Creating Value With the Sales Demonstration |
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MIS 5029 |
Creating the Consultative Sales Presentation |
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MIS 5030 |
Creating The Effective Service Firm |
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MIS 5031 |
Customer Behavior in Services |
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MIS 5032 |
Customer Perceptions of Service |
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MIS 5033 |
Customer Retention and Service Recovery |
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MIS 5034 |
Customer Satisfaction and Service Quality 1 |
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MIS 5035 |
Services Marketing & Management - Customer Service 1 |
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MIS 5036 |
Services Marketing & Management - Customer Service 2 - Managing Buyers |
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MIS 5037 |
Services Marketing & Management - Customer Service 3 - Service Failure and Recovery |
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MIS 5038 |
Sales Skills - Blueprint For Marketing Success |
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MIS 5039 |
Customer-Based Brand Equity Model |
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MIS 5040 |
Customer-Defined Service Standards |
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MIS 5041 |
Data-Driven Marketing Communication |
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MIS 5042 |
Defining and Measuring Customer Satisfaction |
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MIS 5043 |
Defining and Measuring Service Quality |
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MIS 5044 |
Delivering and Performing Service - The Employees’ Roles in Service Delivery |
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MIS 5045 |
Delivering Service Through Intermediaries |
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MIS 5046 |
Developing a Customer Service Policy |
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MIS 5047 |
Developing and Applying Creative and Innovative Thinking Part A |
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MIS 5048 |
Developing and Applying Creative and Innovative Thinking Part B |
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MIS 5049 |
Developing and Applying Creative and Innovative Thinking Part C The Creative Organisation |
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MIS 5050 |
Developing and Applying Creative and Innovative Thinking - Part D - Methods |
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MIS 5051 |
Direct Marketing |
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MIS 5052 |
eBusiness Brand Models |
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MIS 5053 |
eBusiness Buyer Behaviour Models |
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MIS 5054 |
eBusiness CRM 3 - Collaborative Commerce |
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MIS 5055 |
eBusiness CRM 4 - Processes |
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MIS 5056 |
eBusiness CRM 5 - Technology |
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MIS 5057 |
eBusiness CRM Models - Customer Relationship Management |
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MIS 5058 |
eBusiness CRM Models - CRM Building Blocks |
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MIS 5059 |
eBusiness Differentiation and Positioning |
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MIS 5060 |
eBusiness Distribution 2 - New Channel Structures |
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MIS 5061 |
Business Distribution 3 - Channel Management and Power |
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MIS 5062 |
eBusiness Distribution Strategy Models |
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MIS 5063 |
eBusiness Metrics |
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MIS 5064 |
eBusiness Models |
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MIS 5065 |
eBusiness Planning and Strategy 1 |
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MIS 5066 |
eBusiness Planning and Strategy 2 - Assessing Demand |
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MIS 5067 |
eBusiness Planning and Strategy 3 – Budgeting; Revenue Forecast; Design Implementation Plan |
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MIS 5068 |
eBusiness Promotion Strategy Models 2 |
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MIS 5069 |
eBusiness Promotion Strategy Models 1 |
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MIS 5070 |
Business Promotion Strategy Models 3 - Internet Advertising |
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MIS 5071 |
Business Promotion Strategy Models 4 |
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MIS 5072 |
Business Promotion Strategy Models 5 |
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MIS 5073 |
eBusiness Promotion Strategy Models 6 |
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MIS 5074 |
Business Promotion Strategy Models 7 |
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MIS 5075 |
eBusiness Research 2 - Primary Data and Research |
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MIS 5076 |
eBusiness Research - Marketing Knowledge |
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MIS 5077 |
Marketing Research - Emotional IntelligenceEditing and Coding - Transforming raw data into information |
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MIS 5078 |
Entrepreneuring 1 - Introduction and Opportunity Evaluation |
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MIS 5079 |
Entrepreneuring 2 - Startup |
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MIS 5080 |
Entrepreneuring 3 - Analysis and Planning |
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MIS 5081 |
Entrepreneuring 4 - Assessing the opportunity |
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MIS 5082 |
Entrepreneuring 5 - Finance and Working with Funders |
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MIS 5083 |
Environmental Analysis of International Markets |
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MIS 5084 |
Ethical Decision Making |
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MIS 5085 |
Evaluating Advertising Effectiveness |
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MIS 5086 |
Experimental Research and Test Marketing |
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MIS 5087 |
Exploratory Research and Qualitative Analysis |
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MIS 5088 |
Finding Customers - Prospecting |
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MIS 5089 |
Game Theory 1 |
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MIS 5090 |
Gathering Information and Measuring Market Demand |
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MIS 5091 |
Buyer Behaviour - Group Dynamics and Reference Groups |
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MIS 5092 |
People Skills - How To Shape Other People's Behaviour |
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MIS 5093 |
Marketing Communication Partners and Cross-Functional Organisation |
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MIS 5094 |
IMC Planning |
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MIS 5095 |
Improving Your Influence |
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MIS 5096 |
Marketing Research Analysis - Internal Validity, External Validity, Pitfalls |
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MIS 5097 |
International Market Selection |
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MIS 5098 |
International Market Strategy |
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MIS 5099 |
International Marketing - The technology environment and contemporary environmental variables |
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MIS 5100 |
International Marketing - Globalisation |
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MIS 5101 |
International Marketing - Political and Legal Environment |
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MIS 5102 |
International Marketing - Relationships, networks, and strategic alliances |
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MIS 5103 |
International Marketing - Gaining competitive advantage |
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MIS 5104 |
International Marketing Planning Process |
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MIS 5105 |
Introduction to eMarketing |
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MIS 5106 |
Introduction to Marketing Research |
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MIS 5107 |
Introduction to Services Marketing |
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MIS 5108 |
Introduction To Strategic Marketing |
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MIS 5109 |
Logistics & Fulfilment - Logistics Information Systems and Communication: Part 1 |
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MIS 5110 |
Sales Skills - Making Appointments |
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MIS 5111 |
Managing Performance Improvement - Setting Goals for the Organisation |
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MIS 5112 |
Managing Service Consumers |
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MIS 5113 |
Managing Service Demand and Capacity |
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MIS 5114 |
Managing Service Promises |
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MIS 5115 |
Managing the Firm’s Physical Evidence |
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MIS 5116 |
Market Segmentation and Brand Positioning |
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MIS 5117 |
Marketing for Not For Profit Organisations - Pro Bono and Volunteers. Obtaining Free or Inexpensive Support & Contra Deals |
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MIS 5118 |
Marketing Planning |
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MIS 5119 |
Marketing Program Evaluation |
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MIS 5120 |
Marketing Public Relations and Sponsorship Marketing |
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MIS 5121 |
Marketing Research 2 – Planning and Analysis |
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MIS 5122 |
Marketing Research 3 - Secondary Data Methods |
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MIS 5123 |
Marketing Research 4 - Qualitative Research |
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MIS 5124 |
Marketing Research 5 - Quantitative Research |
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MIS 5125 |
Marketing Research 6 - The Research Proposal |
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MIS 5126 |
Marketing Research and Information Systems |
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MIS 5127 |
Marketing Services Overseas |
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MIS 5128 |
Measurement in Marketing Research |
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MIS 5129 |
Methods of Strategic and Analytical Thinking - Developing Analytic Thinking |
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MIS 5130 |
Moral Legitimacy as an Alternative Measure For Corporate Social Responsibility |
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MIS 5131 |
More Effective Trade Promotion Results Through Better Measurement |
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MIS 5132 |
More Effective Trade Promotion Results Through Better Measurement |
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MIS 5133 |
Negotiating Buyer Concerns |
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MIS 5134 |
Sales Skills - Negotiation and Personal Contact |
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MIS 5135 |
Observation in Marketing Research |
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MIS 5136 |
Online Metrics |
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MIS 5137 |
Operational Plans |
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MIS 5138 |
Organisational Buying Behaviour |
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MIS 5139 |
People Skills |
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MIS 5140 |
Perceived Service Quality Versus Customer Satisfaction |
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MIS 5141 |
Performance Measures and Targets - Performance Indicators |
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MIS 5142 |
Personal Representation - Image, Taking Notes, Questions, Objections, Closing, Follow-up, Cross Selling |
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MIS 5143 |
Persuasion in Marketing Communications |
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MIS 5144 |
Physical Evidence and Services Marketing |
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MIS 5145 |
Porters Five Forces (industry structure) Model |
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MIS 5146 |
Portfolio Models |
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MIS 5147 |
Sales Skills - Pre-call Planning |
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MIS 5148 |
Sales Skills - Presentations |
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MIS 5149 |
Pricing of Services |
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MIS 5150 |
Sales Skills - Pricing |
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MIS 5151 |
Problem Definition and the Marketing Research Process |
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MIS 5152 |
Problem Solving and Decision Making - Understanding the Problem Solving Process |
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MIS 5153 |
Modifying Products For Overseas Markets |
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MIS 5154 |
Sales Skills - Putting Your Best Self Forward |
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MIS 5155 |
Marketing Research - Data Collection Instruments - Questionnaires |
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MIS 5156 |
Researching International Markets |
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MIS 5157 |
Sales Promotion |
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MIS 5158 |
Sampling: Sample, design and sample size |
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MIS 5159 |
Segmentation and Targeting 2 - Behavioural or Behaviouristic Segmentation |
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MIS 5160 |
Segmentation and Targeting 1 |
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MIS 5161 |
Segmentation and Targeting 3 - Geographic and Other Segmentation Bases Positioning and Imaging |
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MIS 5162 |
Service Design and Standards |
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MIS 5163 |
Service Quality Concepts |
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MIS 5164 |
Service Quality - The Gaps Model |
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MIS 5165 |
Service Strategy |
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MIS 5166 |
Strategy and the Search for SCA’s |
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MIS 5167 |
Tactics - Strategy Implementation |
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MIS 5168 |
Sales Skills - Styles of Influence |
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MIS 5169 |
Successful Selling - Introduction |
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MIS 5170 |
Survey Research |
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MIS 5171 |
Sales Skills - Telemarketing |
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MIS 5172 |
The Nature of Consumer Attitudes |
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MIS 5173 |
The Pricing of Services |
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MIS 5174 |
The Nature of Consumer Attitudes |
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MIS 5175 |
The Pricing of Services |
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MIS 5176 |
The Role of Marketing Research in Management Decision Making |
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MIS 5177 |
The Role Of Marketing Research and the Research Process |
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MIS 5178 |
The Service Delivery Process |
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MIS 5179 |
The Strategic Planning Gap and Growth Strategies |
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MIS 5180 |
The Top 10 Communication Sins |
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MIS 5181 |
Time Management |
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MIS 5182 |
Management Self Development |
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MIS 5183 |
Understanding the Customer’s Requirements - Listening to Customers through Research |
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MIS 5184 |
Wording Marketing Research Questions and Layout |
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MIS 5185 |
Writing Sales Proposals |
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MIS 5186 |
Sales Skills Written Contacts |
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MIS 5187 |
eBusiness Product Models 1 |
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MIS 5188 |
eBusiness Product Models 2 |
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MIS 5189 |
eBusiness Product Models 3 |
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MIS 5190 |
eBusiness and the Balanced Scorecard |
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MIS 5191 |
eBusiness Pricing Models |
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MIS 5192 |
eBusiness Pricing Models 2 |
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MIS 5193 |
eBusinessTechnology 1 |
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MIS 5194 |
eBusiness Technology 2 |
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MIS 5195 |
Measurement – Metrics |
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MIS 5196 |
Measure-Metrics 2 |