Today's new product projects decide tomorrow's product or market profile of the firm. It is estimated that 50% of a firm's current sales come from new products introduced in the market within the previous five years.
Innovation is a process where new products and services are first conceived. It is the first step to potential revenue generation 5 years from now.
However, innovation is not a place for the faint-hearted. It often takes 101 ideas, 111 dozens of failures, 1001% of commitment and too much yet never ending amount of money before a breakthrough idea is transformed into a product, and presented before the eyes of the target market.
With so much at stake, corporations are constantly seeking answer on how to decide which idea they should invest in order to maximise their R D and new product development resources. Knowing what genius idea looks like is 20 times more challenging than finding a needle in a haystack.
This conference gathers cross-industry professionals who are consistently looking for the needle in haystacks. Learn from the professionals who have found the needle and few who found more than just needle in the haystacks.
This event focuses entirely on methods in idea selection, idea prioritisation, and consumer insight and resource allocation. Practical strategies and techniques will be illustrated via real life examples to guide you in finding the needle and turning it into gold. Explore your possibilities here.
Key Features
· Interactive format including question and answer, and discussion opportunities
· Case studies and illustrations, and examples from other businesses
· Techniques and skills which attendees are able to employ in their work environment immediately
*** MAANZ members are entitled to special savings upon attending this event. ***
For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +612 9223 2352
Email add: estherw@marcusevanskl.com |