A Regional Association with a Global Perspective
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International Business
 
This section contains some excellent papers on Doing Business in a number of Asian and S.E. Asian countries
 
Marketing for SME
 
This section contains many good articles on developing new business and marketing
 
Sales and Sales Management
 
This section has some excellent papers and articles on Personal Selling and on Sales management
 
Services Marketing
 
Specialist articles and papers on all aspects of Services Marketing
 
Product and Brand Management
 
This section has some excellent papers and articles on Product and Brand management
 
Marketing Communication
 
A good section for those interested in Integrated Marketing Communication topics
 
e-Marketing
 
This section contains articles and papers on eMarketing and similar topics
 
Direct Marketing, Relationship Marketing
 

Publications, Articles and Seminar notes on-line
Useful and Practical publications, articles and seminar notes for sale. The Marketing Association gives you the benefit of purchasing on-line



Marketing Glossary
Click here to browse through the Glossary of Marketing and Management Terminology

Subscribe to mExtr@
Click here to subscribe to mExtra - the official newsletter of The Marketing Association

Brand Strategy
Brand Strategy is the monthly thought-leading journal of brand management

A Gift for You When you Become a New Member!
As a special add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of about 30 Marketing topics - About $45.00 value - Absolutely free!  Click here  for details

LinkMe
LinkMe An online career resource, which works for you! More information here

Arc Send
Arc Send Targeted email and sms broadcast service from your desktop. More information here

Marketing in Black and White
Marketing in Black and White is the new text on Marketing by Executive Director of MAANZ - Brian Monger. Click here for more information


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