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Institutional Profile
 

The Marketing Association of Australia and New Zealand is a national independent, non-profit, educational and professional body concerned with:

  • Providing marketing education and training; marketing information; and practical marketing tools and resources for marketers.
  • Developing and maintaining the on-going professional standards and personal development for marketing practitioners, students and academics.
  • The representation of marketing subjects and views.
  • The presentation and exchange of ideas concerning marketing, management and business in general.

The Marketing Association as an independent Not-for-profit body receives no funds from Government. Its income is derived from subscriptions, contributions and the proceeds of seminars, and publications.

The Marketing Association is governed by a Chairman and a national council through an Executive Director. Direction of the education program its courses is through the Executive Director of the Association with the assistance of an Academic Advisory Council.

The Association has been active for some time in assisting various Colleges and Universities and other institutions develop and conduct courses, as well as conducting its own educational programs.

 

Representative and Pro bono Work

 

The Marketing Association has represented marketers on a number of government and educational institution advisory committees and continues to offer advice on marketing and educational matters, nationally and internationally.  Members of the Association regularly speak at industry seminars and forums.  The Association also provides free advice and practical support to many individuals and organisations internationally.

 

Affiliations and Contacts

 

The Marketing Association shares fraternal relations with a number of national and international bodies.  Links can be found here.

 


Publications, Articles and Seminar notes on-line
Useful and Practical publications, articles and seminar notes for sale. The Marketing Association gives you the benefit of purchasing on-line



Marketing Glossary
Click here to browse through the Glossary of Marketing and Management Terminology

Subscribe to mExtr@
Click here to subscribe to mExtra - the official newsletter of The Marketing Association

Brand Strategy
Brand Strategy is the monthly thought-leading journal of brand management

A Gift for You When you Become a New Member!
As a special add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of about 30 Marketing topics - About $45.00 value - Absolutely free!  Click here  for details

LinkMe
LinkMe An online career resource, which works for you! More information here

Arc Send
Arc Send Targeted email and sms broadcast service from your desktop. More information here

Marketing in Black and White
Marketing in Black and White is the new text on Marketing by Executive Director of MAANZ - Brian Monger. Click here for more information


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