International Marketing The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » International Marketing


International Marketing Intelligence	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 17 Pages of Reference Notes highlighting the following: Breadth of the Task; What Information?; Use of Domestic Techniques; Getting Responses; Technical Problems; Data Problems; Multiple Factor Indexes; Estimation by Analogy; Comparative Analysis for International Marketing’s; Preparing a Comparative Analysis for Marketing; Input-Output Analysis; Evaluating Information;

Introduction to International Marketing	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following: What is international marketing? The Concept of Advantage; Why firms undertake International Marketing; The Difficulties in International Marketing; Levels of International Marketing Involvement; Deciding on Which Country/ies to Enter; The International Marketing Process; Marketing Strategy; The International Marketing Program; Global Marketing Research; Packaging and Labelling for Overseas Markets

Consumer Behaviour in the International Context	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following: Perspectives On Consumer Behaviour; Economics Perspective; Social-Biology Perspective; Behavioural Science Perspective; Marketing Perspective; Motivation; Learning; Classical Learning; Instrumental Learning; Cognitive Learning; Personality; Psychographics; Perception; Attitude; Social Class; Group; Family; Opinion Leadership; Diffusion Process Of Innovations; Attitude; Social Class; Group; Family; Opinion Leadership; Diffusion Process Of Innovations;

International Marketing Planning	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 22 Pages of Reference Notes highlighting the following: Importance Of Planning; Domestic Versus International Planning; Global Marketing Planning; What Kind Of Global Plan? Customising Global Marketing; Elements of The Marketing Plan; Developing Plans For Individual Markets; Level Of Involvement; Strategy And Tactics

International Promotion	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 24 Pages of Reference Notes highlighting the following: Personal Selling; National, Not International; Personal Selling in Foreign Markets; Recruitment and Selection of the Sales Force; Training the Sales Force; Motivating and Compensating; Controlling the Sales Force; Evaluating Sales Force Performance; Level of Involvement and Personal Selling; Conclusions on Personal Selling; Sales Promotion; The Marketing Mix as Persuader; Brand; Warranty and Service; Distribution, or Level of Involvement; Price and Terms; Export Pricing; Special Forms of International Promotion; International Trade Fairs; Barter and Countertrade; Public Relations-External Affairs; Organisational Aspects;

Standardising Multinational Marketing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 14 Pages of Reference Notes highlighting the following: What about Marketing?; Two-sided Case; Benefits of Standardisation; Other Economies.; Consistency with Customers; Pressures from Customers.; Improved Planning and Control; Exploiting Good Ideas; Balanced Appraisal Needed; Common Barriers; Market Characteristics; Development Stage.; Cultural Factors.; Industry Conditions; Competitive Practices.; Marketing Institutions; Legal Restrictions;

Pricing in International Marketing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: Export Prices and Terms; Export Prices versus Domestic Prices; Export Price Less than Domestic; Market-Oriented Export Pricing; Export Price Quotes; Currency of Quotation; Export Price Quotations; Export Credit and Terms; Letters of Credit and Drafts; Open Account; Consignment; Managing Export Credit; FCIA; Credit as Marketing; Barter, An Old-New Method; Switch Trading; Leasing in International Markets;

International Marketing - The Political-Legal Environment	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 20 Pages of Reference Notes The Political Environment; Role of Government in the Economy; Participator; Regulator; Ideologies and Marketing; Capitalism, Socialism, or Democracy?; Nationalism; Stability; Indicators of Instability; International Relations; Conclusions on the Political Environment; The Legal Environment of International Marketing; Taxes and Organisation Form; FCN and Tax Treaties; IMF and GATT; UNCITRAL-A Step Ahead; Patents; Trademarks; The International Air: ICAO, IATA, ITU, Intelsat; IATA; ITU and Intersat; Regional Groupings and International Law; The EC Example; The World of International Law; Foreign Laws and International Marketing; Common Law versus Code Law; Foreign Laws and Foreign Marketing; The Enforcement of the Laws;

International Financial Markets and Institutions	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 15 Pages of Reference Notes International Financial Markets; Advantages of Euromarkets; Foreign Money and Capital Markets; MNEs and National Money Markets; MNEs and National Capital Markets; Regional Money and Capital Markets; The Eurocurrency Market; Eurocurrency Interest Rates; Criticisms of the Euromarkets; Eurobonds; The IMF System;

Export Trade Mechanics And Logistics	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 16 Pages of Reference Notes Regulations and Restrictions of Exporting; Import Restrictions; Tariffs.; Exchange permits.; Quotas.; Import Licenses.; Boycott.; Standards.; Other Restrictions.; Customs-Privileged Facilities; Foreign-Trade Zones; Offshore Assembly (Maquiladoras); Export Documents; Export Declaration; Consular Invoice or Certificate of Origin; Bill of Lading; Commercial Invoice; Insurance Policy or Certificate; Licenses; Others; Terms of Sale; Packing and Marking; Export Shipping; Logistics; Interdependence of Physical Distribution Activities; The Foreign-Freight Forwarder

Pricing in International Marketing 2	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture notes plus 28 Pages of Reference Notes Export Prices and Terms; Export Prices versus Domestic Prices; Export Price Less than Domestic; Market-Oriented Export Pricing; Export Price Quotes; Currency of Quotation; Export Price Quotations; Export Credit and Terms; Letters of Credit and Drafts; Open Account; Consignment; Managing Export Credit; Credit as Marketing; Barter, An Old-New Method; Switch Trading; Leasing in International Markets; Transfer Pricing in International Marketing; Product Division to International Division; Transfer at Manufacturing Cost; Transfer at Arm's Length; Transfer at Cost Plus; International Division to Foreign Subsidiary; Domestic Tax Authority's Interest; Foreign Tax and Customs Authorities; The Level of Involvement; Managing International Transfer Pricing; Foreign Market Pricing; Foreign Market Variables: Costs; Manufacturing Costs; Marketing Costs; Inflation; Foreign Market Variables: Demand; Foreign Market Variables: Competition; Foreign Market Variables: Government and Pricing Resale Price Maintenance; Government Price Control; Economy Wide Control; Selective Controls; Foreign Market Variables: Company Goals; Foreign Market Variables: Distribution Structure and Channels; Strategies for Foreign Market Pricing; Pricing and the Marketing Mix; Coordinating Pricing in International Marketing; Final Consumer Prices; Pricing to Intermediaries or Large Buyers; Control Techniques; Subsidiary Pricing of Exports;

International Marketing – The Cultural Environment	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture notes plus 60 Pages of Reference Notes Cultural Environment: The People; Of The World; Culture And Its Characteristics; What Is Culture?; Cultural Analysis In Marketing; Elements Of Culture; Material Culture; Marx And Material Culture; Union.; The Idea Before The Thing; Material Culture As A Constraint; Material Culture And Marketing; Language; A Cultural Mirror; Diversity: Linguistic And Social; Language As A Problem; Communication Through Verbal Language; Communication Through Nonverbal Language; Language Of Time; Language Of Space; Language Of Things; Language Of Agreement; Language Of Friendship; Language Of Negotiation; Language Of Negotiation; Language Of Religion; Language Of Superstition; Language Of Colour; Language Of Gifts; Aesthetics; Design; Colour; Music; Brand Names; Education; Influence Of Culture On Consumption; Influence Of Culture On Thinking Processes; Influence Of Culture On Communication Processes; Cultural Universals; Cultural Similarities: An Illusion; International Differences; Education And International Marketing; Religion; Animism; Hinduism; Buddhism; Islam; Shinto; Christianity; Religion And The Economy; Attitudes And Values; Attitudes Toward Marketing Activities; Attitudes Toward Wealth, Material Gain, And Acquisition; Attitudes Toward Change; Attitudes Toward Risk Taking; Attitudes And Consumer Behaviour; Social Organisation; Conclusion; American Culture; A Growing Desire To Be Identified With Youth.; Japanese Culture; Permanent And Irrevocable Membership; Recruitment And Selection; Status; Compensation; Corporate Responsibilities; Authority And Responsibility; Decision Making; Marketing Practices; Sexual Discrimination; Tradition Vs. Change; Culture; Some Concluding Remarks; Subculture; Functions Of Subculture;

International Product Policy - Product Line and Product Planning	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 22 Pages of Reference Notes International Product Line Selecting Products for Foreign Markets; Domestic versus International; National Product Lines; Impact of Method of Entry; Drop-Add Changes; Conclusion; International Product Planning and Development; Strategy of Product Development; Generation of Product Ideas; Product Ideas in the International Company; Joint Venture; Wholly Owned Subsidiaries; Screening Product Ideas; Where?; The Screening Process; Screening Criteria; Production Criteria; Marketing Criteria; Legal and Other Influences; Product Development; Domestic Product Development for Global Markets; Domestic Product Development for Global Markets; Decentralised Product Development; Pressures from within the Organisation; Pressures from the Environment; Research versus Development; Problems in Decentralising Product Development; Product Testing; Market Testing;

International Marketing Research and Forecasting	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture notes plus 33 Pages of Reference Notes Scope of International Marketing Research; The Importance of International Market Research; Challenges in Planning International Research; A Conceptual Framework for International Market Research: The Comparative Analytic Approach; Physical Environmental Variables; Social Environmental Variables; Economic Environmental Variables; Regulatory Environmental Variables; The International Market Research Process; Problem Definition and Development of Research Objectives; Determination of Sources of Data; Data Collection; Demand Analysis; Competitive Studies; Environmental Studies; The Macro Survey Technique; Towards A Worldwide Marketing Information System; International Marketing Intelligence; Breadth of the Task; What Information?; Use of Domestic Techniques; Problems in Foreign Marketing Research; Cultural Problems; Languages; Social Organisation; Getting Responses; Technical Problems; Data Problems; The Economic Problem; Dealing with International Marketing Research Problems; Special Techniques of International Market Analysis; Analysis of Demand Patterns; Multiple Factor Indexes; Comparative Analysis for International Marketing’s; Preparing a Comparative Analysis for Marketing; Input-Output Analysis; Evaluating Information;

International Strategy	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 20 Pages of Reference Notes Competition; Industry Analysis; Forces Influencing Competition; Threat Of New Entrants.; Threat Of Substitute Products.; Micro Factors.; Macro Forces.; Competitor Analysis; Competitor Selection; Competitive Strategy; The Value Chain And Three Strategic Roles Of Global Marketing; Competitive Strategy: Generic Approaches; Overall Cost Leadership.; Differentiation.; Focus.; Competition And The Product Life Cycle; Strategies For Success; Growth Segments.; Innovation And Quality.; Operating Efficiencies.; Competitive Strategy In Fragmented Industries; Overcoming Fragmentation.; Living With Fragmentation.; Positioning; Market Leadership; Quick Response.; Strategies For Maintaining Leadership.; The Market Challenger; Market Follower;

Organisation and Control of International Marketing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 17 Pages of Reference Notes Organisational Alternatives; 'Organisational Separation; The World Company; Area, Product, or Functional Orientation?; Structuring by Area; Structuring by Product; Structuring by Function; Choosing the Organisational Form; International Marketing and Organisation; Centralisation and Decentralisation; Corporate Headquarters; The Local Subsidiary; Licensee and Distributor Markets; Regional Headquarters: A Halfway House; Conclusions on Organisation.; Controlling International Marketing; Establishment of Standards; What Standards?; How Are Standards Determined?; Measurement and Evaluation of Performance; Measurement = Feedback; Evaluation; Controlling; Means of Maintaining Control; Licensee and Distributor Markets; Coordinating International Sales;

International Marketing - The Foreign Exchange Market	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 16 Pages of Reference Notes highlighting the following- Foreign Exchange Markets Rate Quotations; The Forward Foreign Exchange Market; The Futures Market in Currencies; Foreign Currency Options; Who Uses Foreign Exchange Markets?; Traders and Brokers; Speculators; Hedgers; Arbitrageurs; Intertemporal; Governments; Determination of the Exchange Rate; Purchasing Power Parity (PPP); International Fisher Effect; Combined Equilibrium Relationships; Methods of Protecting against Exchange Risk; Alternatives to Minimise Exchange Risk;

The Multinational Enterprise and Competitive Advantages	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 17 Pages of Reference Notes highlighting the following- Characteristics of the Multinational Enterprise; Examples of MNEs; Competitive Advantage; Obtaining Competitive Advantages; Competitive Advantages in the Production Process; Internal and External Constraints (Opportunities); Taking Advantage of Competitive Advantages;

The Silent Language in Overseas Business	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following- Language of Time; Language of Space; Language of Things; Language of Friendship; Language of Agreements;

International Marketing - Transfer Pricing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 18 Pages of Reference Notes highlighting the following- Product Division to International Division; Transfer at Manufacturing Cost; Transfer at Arm's Length; Transfer at Cost Plus; International Division to Foreign Subsidiary; Domestic Tax Authority's Interest; Foreign Tax and Customs Authorities; The Level of Involvement; Managing International Transfer Pricing; Conclusions; Foreign Market Pricing; Foreign Market Variables: Costs; Manufacturing Costs; Marketing Costs; Inflation; Foreign Market Variables: Demand; Foreign Market Variables: Competition; Foreign Market Variables: Government and Pricing Resale Price Maintenance; Government Price Control; Foreign Market Variables: Company Goals; Distribution Structure and Channels; Strategies for Foreign Market Pricing; Pricing and the Marketing Mix; Coordinating Pricing in International Marketing; Final Consumer Prices; Pricing to Intermediaries or Large Buyers; Control Techniques; Subsidiary Pricing of Exports;

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