| |
| Economic Environment: The World Economy |
AUD $7.50 |
| |
Macroeconomic environment
Population and income
Concept of economic advancement
Structure of consumption Other economic indicators |
 |
| |
| Export Trade Mechanics And Logistics |
AUD $7.50 |
| |
Regulations and Restrictions of Exporting
Import Restrictions, Tariffs, Exchange permits, Quotas, Import License, Boycott, Standards, Other Restrictions, ... |
|
| |
| International Promotion: Advertising |
AUD $7.50 |
| |
| Advertising Constraints on the International Advertising Program Languages: The Tower of Babel Role of Advertising in the Society The Statistics
Advertising Decisions Facing the International Marketer Selecting the Agency Selection Criteria ... |
|
| |
| Consumer Behaviour in the International Context |
AUD $7.50 |
| |
| Perspectives on consumer behaviour Economics perspective Social-biology perspective Behavioural science perspective Marketing perspective Motivation Learning Classical learning Instrumental learning Cognitive learning Personality Psychographics |
|
| |
| Channel Decisions |
AUD $7.50 |
| |
|
Channel Objectives And Constraints Customer Characteristics Product Characteristics Middleman Characteristics Selection And Care Of Distributors And Agents. |
|
| |
| Countertrade |
AUD $7.50 |
| |
|
Reasons for countertrade Types of countertrade Official attitudes toward countertrade Official policy Attitudes of international organisations |
|
| |
| The Concept of Culture |
AUD $5.00 |
| |
| Definition of Culture What is culture? Implicit and Explicit Culture Cultures and Subcultures Diversity of Culture There is a close relationship between man and culture. |
|
| |
| Cultural Environment: The People of the World |
AUD $10.00 |
| |
|
Cultural environment: the people of the world Culture and its characteristics What is culture? Cultural analysis in marketing Elements of culture Material culture Union. |
|
| |
| Developing A Marketing Plan |
AUD $5.00 |
| |
Guidelines for cultural analysis
Guideline for economic analysis
Guideline for a market audit and competitive market analysis ... |
|
| |
| Understanding International Marketing |
AUD $7.50 |
| |
| the scope of international marketing what is international marketing? definitions international (global) marketing philosophy and its antecedents ... |
|
| |
| The Foreign Exchange Market |
AUD $7.50 |
| |
| Foreign Exchange Markets in the United States Rate Quotations The Forward Foreign Exchange Market The Futures Market in Currencies Foreign Currency Options Who Uses Foreign Exchange Markets? ... |
|
| |
| Global Marketing Planning |
AUD $5.00 |
| |
Global strategy - a conceptual framework
What kind of global plan?
Decentralised, Interactive, Current planning practices ... |
|
| |
| Guidelines For International Business Negotiations |
AUD $5.00 |
| |
States of the negotiation process: Offer, Informal meetings, Strategy formulation, Face-to-face negotiations, Implementation
How should firms prepare for negotiations? |
|
| |
| Introduction To The Environment Of International Business |
AUD $7.50 |
| |
| Historical Development Of International Business Early International Business 9 Characteristics of Multinational Corporations Impact of MNCS on Host Countries Criticism of MNCS |
|
| |
| International Business Negotiations |
AUD $5.00 |
| |
| Definition and nature of negotiations, Characteristics of business negotiation in the Third World, Sociocultural determinants, Patterns of negotiation agreements ... |
|
| |
| Culture |
AUD $7.50 |
| |
Culture and its characteristics Influence of culture on consumption
Influence of culture on thinking processes
Influence of culture on communication processes ... |
|
| |
| Distribution: Entering Foreign Markets |
AUD $7.50 |
| |
How to Enter Foreign Markets
Decision Criteria for Entry Method
Distribution: Entering Foreign Markets
Number of Markets
Penetration within Markets Market Feedback Learning by Experience ... |
|
| |
| International Marketing Intelligence |
AUD $7.50 |
| |
| Breadth of the Task, What Information?, Use of Domestic Techniques, Getting Responses, Technical Problems, Data Problems, Multiple Factor Indexes, Estimation by Analogy |
|
| |
| International Financial Markets And Institutions |
AUD $7.50 |
| |
| International Financial Markets Advantages of Euromarkets, Foreign Money and Capital Markets, MNEs and National Money Markets, MNEs and National Capital Markets, Regional Money and Capital Markets |
|
| |
| International Marketing |
AUD $5.00 |
| |
| 12 pages |
|
| |
| International Marketing Planning |
AUD $7.50 |
| |
| Importance of Planning, Domestic versus International Planning, Short-Range Planning, Elements of the Marketing Plan, Developing Plans for Individual Markets Level of Involvement |
|
| |
| Pricing in International Marketing |
AUD $7.50 |
| |
| Export Prices and Terms Export Prices versus Domestic Prices Export Price Less than Domestic Market-Oriented Export Pricing Export Price Quotes Transfer at Cost Plus International Division to Foreign Subsidiary Domestic Tax Authority's Interest Foreign Tax and Customs Authorities ... |
|
| |
| International Product Policy |
AUD $7.50 |
| |
| 22 pages |
|
| |
| International Promotion |
AUD $7.50 |
| |
Personal Selling, Personal Selling in Foreign Markets, Recruitment and Selection of the Sales Force, Training the Sales Force
Motivating and Compensating, Controlling the Sales Force, Special Forms of International Promotion, Governmental Assistance in Promotion, International Trade Fairs ... |
|
| |
| Introduction to International Marketing |
AUD $7.50 |
| |
| The scope of international marketing Process of international marketing Why firms undertake international marketing The difficulties in international marketing Joint ventures Direct investments Casual or accidental exporting Active exporting |
|
| |
| International Strategy |
AUD $7.50 |
| |
| Competition Industry analysis Forces influencing competition Threat of new entrants. Competitive strategy: generic approaches Overall cost leadership. Differentiation. Focus ... |
|
| |
| Marketing to Japan |
AUD $7.50 |
| |
| Economic and social background Shinto Buddhism Christianity and new religions Coming to terms with Japanese growth Japanese expectations of suppliers The Japanese consumer Product testing for imports ... |
|
| |
| The Silent Language in Overseas Business |
AUD $5.00 |
| |
| Language of Time Language of Space Language of Things Language of Friendship Language of Agreements |
|
| |
| Legal Environment |
AUD $5.00 |
| |
| International legal perspectives Common law versus code law Jurisdiction of laws Host country laws Antidumping laws Foreign investment regulations Legal incentives Restrictive trading laws ... |
|
| |
| Marketing Industrial Products and Business Services |
AUD $5.00 |
| |
| The industrial product Stages of economic development Political and national implications Product design Concept of quality Promoting industrial products Industrial trade fairs and trade centres ... |
|
| |
| The Multinational Enterprise And Competitive Advantages |
AUD $7.50 |
| |
| Characteristics of the Multinational Enterprise Examples of MNEs Competitive Advantage Obtaining Competitive Advantages Competitive Advantages in the Production Process Internal and External Constraints (Opportunities) Taking Advantage of Competitive Advantages |
|
| |
| Organisation and Control of International Marketing |
AUD $7.50 |
| |
| Organisation Organisational Alternatives 'Organisational Separation The World Company Area, Product, or Functional Orientation? Corporate Headquarters The Local Subsidiary Licensee and Distributor Markets Measurement and Evaluation of Performance Measurement = Feedback Evaluation Controlling Means of Maintaining Control ... |
|
| |
| International Marketing Planning 2 |
AUD $7.50 |
| |
| Some Definitions, Situation Analysis, Importance of Planning, Domestic versus International Planning, Short-Range Planning, Elements of the Marketing Plan ... |
|
| |
| Multinational Product Planning: Strategic Alternatives |
AUD $5.00 |
| |
| 6 Pages |
|
| |
| The Political-Legal Environment |
AUD $7.50 |
| |
| The Political Environment Role of Government in the Economy Participator Regulator Ideologies and Marketing Capitalism, Socialism, or Democracy? Foreign Laws and International Marketing Common Law versus Code Law ... |
|
| |
| Pricing in International Marketing 2 |
AUD $5.00 |
| |
| Export Prices and Terms Export Prices versus Domestic Prices Export Price Less than Domestic Market-Oriented Export Pricing Export Price Quotes Currency of Quotation Managing Export Credit FCIA Credit as Marketing Barter, An Old-New Method Switch Trading Leasing in International Markets ... |
|
| |
| Transfer Pricing in International Marketing |
AUD $7.50 |
| |
| Product Division to International Division Transfer at Manufacturing Cost Transfer at Arm's Length Transfer at Cost Plus Government Price Control Pricing in International Marketing ... |
|
| |
| International Product Policy: The Basic Product and Its Attributes |
AUD $7.50 |
| |
| What to Sell, Goods versus Services, The Product Itself, Standardisation versus Adaptation, Factors Encouraging Standardised Products Internationally, Factors Encouraging Product Adaptation ... |
|
| |
| Regional Market Characteristics |
AUD $7.50 |
| |
| Economic systems Market allocation Command allocation Mixed system Economic cooperation and preferential trade arrangements GATT Free trade area Customs union Economic union Andean group ... |
|
| |
| The Scope Of International Marketing |
AUD $7.50 |
| |
| What international marketing is, The difficulties in international marketing, The importance of international marketing, Transnationals, Global versus customised products ... |
|
| |
| Can You Standardise Multinational Marketing? |
AUD $7.50 |
| |
|
Benefits of Standardisation Other Economies. Consistency with Customers Pressures from Customers. Improved Planning and Control Exploiting Good Ideas Balanced Appraisal Needed Common Barriers Market Characteristics Development Stage. |
|
| |
| A Strategic Approach To International Segmentation |
AUD $5.00 |
| |
| Conceptual framework Proceeding from existing segments Process considerations and other advantages Directions for future research Conclusions Key Terms Index |
|
| |
| Marketing to the World |
AUD $7.50 |
| |
| The International Marketing Task and a Global Strategy, Standardised International Marketing? Multinational Marketing, When in Rome-Be Different, Synergism in the International Company |
|
| |
| Global Marketing Planning: Global strategy |
AUD $7.50 |
| |
Global strategy - a conceptual framework
What kind of global plan?
Standardised, Decentralised, Interactive, Current planning practices ... |
|
| |
| Eight Distinguishing Cultural Elements |
AUD $7.50 |
| |
| Time and space prohibit an exhaustive discussion of Murdock’s Cultural Universals. For our purposes we will concentrate on 8 distinguishing cultural elements ... |
|
| |
| Strategies Of Asia, |
AUD $7.50 |
| |
| 25 pages |
|
| |
| International Marketing Intelligence 2 |
AUD $7.50 |
| |
| 18 Pages |
|
|
Marketing Express Short Courses
Publications, Articles and Seminar notes on-line
Marketing Glossary
Click here to browse through the Glossary of Marketing and Management Terminology
Subscribe to mExtr@
Click here to subscribe to mExtra - the official newsletter of The Marketing Association
Brand Strategy
Brand Strategy is the monthly thought-leading journal of brand management
A Gift for You When you Become a New Member!
As a special add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of about 30 Marketing topics - About $45.00 value -
Absolutely free! Click here for
details
LinkMe
LinkMe An online career resource, which works for you! More information here
Arc Send
Arc Send Targeted email and sms broadcast service from your desktop. More information here
Marketing in Black and White
Marketing in Black and White
is the new text on Marketing by Executive Director of MAANZ - Brian Monger. Click here for more information
|