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Marketing Glossary

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A Regional Association with a Global Perspective
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Economic Environment: The World Economy AUD $7.50
Member price AUD $7.50
 
Macroeconomic environment
Population and income
Concept of economic advancement
Structure of consumption Other economic indicators 		Economic Environment: The World Economy
 
Export Trade Mechanics And Logistics AUD $7.50
Member price AUD $7.50
 
Regulations and Restrictions of Exporting
Import Restrictions, Tariffs, Exchange permits, Quotas, Import License, Boycott, Standards, Other Restrictions, ... 		Export Trade Mechanics And Logistics
 
International Promotion: Advertising AUD $7.50
Member price AUD $7.50
 
Advertising Constraints on the International Advertising Program Languages: The Tower of Babel Role of Advertising in the Society The Statistics Advertising Decisions Facing the International Marketer Selecting the Agency Selection Criteria ... International Promotion: Advertising
 
Consumer Behaviour in the International Context AUD $7.50
Member price AUD $7.50
 
Perspectives on consumer behaviour Economics perspective Social-biology perspective Behavioural science perspective Marketing perspective Motivation Learning Classical learning Instrumental learning Cognitive learning Personality Psychographics Consumer Behaviour in the International Context
 
Channel Decisions AUD $7.50
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Channel Objectives And Constraints Customer Characteristics Product Characteristics Middleman Characteristics Selection And Care Of Distributors And Agents. Channel Decisions
 
Countertrade AUD $7.50
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Reasons for countertrade Types of countertrade Official attitudes toward countertrade Official policy Attitudes of international organisations Countertrade
 
The Concept of Culture AUD $5.00
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Definition of Culture What is culture? Implicit and Explicit Culture Cultures and Subcultures Diversity of Culture There is a close relationship between man and culture. The Concept of Culture
 
Cultural Environment: The People of the World AUD $10.00
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Cultural environment: the people of the world Culture and its characteristics What is culture? Cultural analysis in marketing Elements of culture Material culture Union. Cultural Environment: The People of the World
 
Developing A Marketing Plan AUD $5.00
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Guidelines for cultural analysis
Guideline for economic analysis
Guideline for a market audit and competitive market analysis ... 		Developing A Marketing Plan
 
Understanding International Marketing AUD $7.50
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the scope of international marketing what is international marketing? definitions international (global) marketing philosophy and its antecedents ... Understanding International Marketing
 
The Foreign Exchange Market AUD $7.50
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Foreign Exchange Markets in the United States Rate Quotations The Forward Foreign Exchange Market The Futures Market in Currencies Foreign Currency Options Who Uses Foreign Exchange Markets? ... The Foreign Exchange Market
 
Global Marketing Planning AUD $5.00
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Global strategy - a conceptual framework
What kind of global plan?
Decentralised, Interactive, Current planning practices ... 		Global Marketing Planning
 
Guidelines For International Business Negotiations AUD $5.00
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States of the negotiation process: Offer, Informal meetings, Strategy formulation, Face-to-face negotiations, Implementation
How should firms prepare for negotiations? 		Guidelines For International Business Negotiations
 
Introduction To The Environment Of International Business AUD $7.50
Member price AUD $7.50
 
Historical Development Of International Business Early International Business 9 Characteristics of Multinational Corporations Impact of MNCS on Host Countries Criticism of MNCS Introduction To The Environment Of International Business
 
International Business Negotiations AUD $5.00
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Definition and nature of negotiations, Characteristics of business negotiation in the Third World, Sociocultural determinants, Patterns of negotiation agreements ... International Business Negotiations
 
Culture AUD $7.50
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Culture and its characteristics Influence of culture on consumption
Influence of culture on thinking processes
Influence of culture on communication processes ... 		Culture
 
Distribution: Entering Foreign Markets AUD $7.50
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How to Enter Foreign Markets
Decision Criteria for Entry Method
Distribution: Entering Foreign Markets
Number of Markets
Penetration within Markets Market Feedback Learning by Experience ... 		Distribution: Entering Foreign Markets
 
International Marketing Intelligence AUD $7.50
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Breadth of the Task, What Information?, Use of Domestic Techniques, Getting Responses, Technical Problems, Data Problems, Multiple Factor Indexes, Estimation by Analogy International Marketing Intelligence
 
International Financial Markets And Institutions AUD $7.50
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International Financial Markets Advantages of Euromarkets, Foreign Money and Capital Markets, MNEs and National Money Markets, MNEs and National Capital Markets, Regional Money and Capital Markets International Financial Markets And Institutions
 
International Marketing AUD $5.00
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12 pages International Marketing
 
International Marketing Planning AUD $7.50
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Importance of Planning, Domestic versus International Planning, Short-Range Planning, Elements of the Marketing Plan, Developing Plans for Individual Markets Level of Involvement International Marketing Planning
 
Pricing in International Marketing AUD $7.50
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Export Prices and Terms Export Prices versus Domestic Prices Export Price Less than Domestic Market-Oriented Export Pricing Export Price Quotes Transfer at Cost Plus International Division to Foreign Subsidiary Domestic Tax Authority's Interest Foreign Tax and Customs Authorities ... Pricing in International Marketing
 
International Product Policy AUD $7.50
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22 pages International Product Policy
 
International Promotion AUD $7.50
Member price AUD $7.50
 
Personal Selling, Personal Selling in Foreign Markets, Recruitment and Selection of the Sales Force, Training the Sales Force
Motivating and Compensating, Controlling the Sales Force, Special Forms of International Promotion, Governmental Assistance in Promotion, International Trade Fairs ... 		International Promotion
 
Introduction to International Marketing AUD $7.50
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The scope of international marketing Process of international marketing Why firms undertake international marketing The difficulties in international marketing Joint ventures Direct investments Casual or accidental exporting Active exporting Introduction to International Marketing
 
International Strategy AUD $7.50
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Competition Industry analysis Forces influencing competition Threat of new entrants. Competitive strategy: generic approaches Overall cost leadership. Differentiation. Focus ... International Strategy
 
Marketing to Japan AUD $7.50
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Economic and social background Shinto Buddhism Christianity and new religions Coming to terms with Japanese growth Japanese expectations of suppliers The Japanese consumer Product testing for imports ... Marketing to Japan
 
The Silent Language in Overseas Business AUD $5.00
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Language of Time Language of Space Language of Things Language of Friendship Language of Agreements The Silent Language in Overseas Business
 
Legal Environment AUD $5.00
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International legal perspectives Common law versus code law Jurisdiction of laws Host country laws Antidumping laws Foreign investment regulations Legal incentives Restrictive trading laws ... Legal Environment
 
Marketing Industrial Products and Business Services AUD $5.00
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The industrial product Stages of economic development Political and national implications Product design Concept of quality Promoting industrial products Industrial trade fairs and trade centres ... Marketing Industrial Products and Business Services
 
The Multinational Enterprise And Competitive Advantages AUD $7.50
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Characteristics of the Multinational Enterprise Examples of MNEs Competitive Advantage Obtaining Competitive Advantages Competitive Advantages in the Production Process Internal and External Constraints (Opportunities) Taking Advantage of Competitive Advantages The Multinational Enterprise And Competitive Advantages
 
Organisation and Control of International Marketing AUD $7.50
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Organisation Organisational Alternatives 'Organisational Separation The World Company Area, Product, or Functional Orientation? Corporate Headquarters The Local Subsidiary Licensee and Distributor Markets Measurement and Evaluation of Performance Measurement = Feedback Evaluation Controlling Means of Maintaining Control ... Organisation and Control of International Marketing
 
International Marketing Planning 2 AUD $7.50
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Some Definitions, Situation Analysis, Importance of Planning, Domestic versus International Planning, Short-Range Planning, Elements of the Marketing Plan ... International Marketing Planning 2
 
Multinational Product Planning: Strategic Alternatives AUD $5.00
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6 Pages Multinational Product Planning: Strategic Alternatives
 
The Political-Legal Environment AUD $7.50
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The Political Environment Role of Government in the Economy Participator Regulator Ideologies and Marketing Capitalism, Socialism, or Democracy? Foreign Laws and International Marketing Common Law versus Code Law ... The Political-Legal Environment
 
Pricing in International Marketing 2 AUD $5.00
Member price AUD $5.00
 
Export Prices and Terms Export Prices versus Domestic Prices Export Price Less than Domestic Market-Oriented Export Pricing Export Price Quotes Currency of Quotation Managing Export Credit FCIA Credit as Marketing Barter, An Old-New Method Switch Trading Leasing in International Markets ... Pricing in International Marketing 2
 
Transfer Pricing in International Marketing AUD $7.50
Member price AUD $7.50
 
Product Division to International Division Transfer at Manufacturing Cost Transfer at Arm's Length Transfer at Cost Plus Government Price Control Pricing in International Marketing ... Transfer Pricing in International Marketing
 
International Product Policy: The Basic Product and Its Attributes AUD $7.50
Member price AUD $7.50
 
What to Sell, Goods versus Services, The Product Itself, Standardisation versus Adaptation, Factors Encouraging Standardised Products Internationally, Factors Encouraging Product Adaptation ... International Product Policy: The Basic Product and Its Attributes
 
Regional Market Characteristics AUD $7.50
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Economic systems Market allocation Command allocation Mixed system Economic cooperation and preferential trade arrangements GATT Free trade area Customs union Economic union Andean group ... Regional Market Characteristics
 
The Scope Of International Marketing AUD $7.50
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What international marketing is, The difficulties in international marketing, The importance of international marketing, Transnationals, Global versus customised products ... The Scope Of International Marketing
 
Can You Standardise Multinational Marketing? AUD $7.50
Member price AUD $7.50
 
Benefits of Standardisation Other Economies. Consistency with Customers Pressures from Customers. Improved Planning and Control Exploiting Good Ideas Balanced Appraisal Needed Common Barriers Market Characteristics Development Stage. Can You Standardise Multinational Marketing?
 
A Strategic Approach To International Segmentation AUD $5.00
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Conceptual framework Proceeding from existing segments Process considerations and other advantages Directions for future research Conclusions Key Terms Index A Strategic Approach To International Segmentation
 
Marketing to the World AUD $7.50
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The International Marketing Task and a Global Strategy, Standardised International Marketing? Multinational Marketing, When in Rome-Be Different, Synergism in the International Company Marketing to the World
 
Global Marketing Planning: Global strategy AUD $7.50
Member price AUD $7.50
 
Global strategy - a conceptual framework
What kind of global plan?
Standardised, Decentralised, Interactive, Current planning practices ... 		Global Marketing Planning: Global strategy
 
Eight Distinguishing Cultural Elements AUD $7.50
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Time and space prohibit an exhaustive discussion of Murdock’s Cultural Universals. For our purposes we will concentrate on 8 distinguishing cultural elements ... Eight Distinguishing Cultural Elements
 
Strategies Of Asia, AUD $7.50
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25 pages Strategies Of Asia,
 
International Marketing Intelligence 2 AUD $7.50
Member price AUD $7.50
 
18 Pages International Marketing Intelligence 2
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