Internet adspend hits record high in Australia The Marketing Association Of Australia And New Zealand

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Internet adspend hits record high in Australia

Online adspend has reached a record high in Australia over the last year, as brand owners put greater emphasis on using the medium as a tool to connect with consumers.

According to the IAB, the trade body, and consultancy PricewaterhouseCoopers, internet ad revenues surpassed A$2bn ($1.8bn; €1.4bn; £1.1bn) for the first time in a 12 month period over the year to June 2010.

Moreover, expenditure climbed to A$553m in the second quarter of this year, another comparative peak, thanks to an uptick of 22% year-on-year.

General display sales posted an increase of 11% during the year to June, equating to a share of 26.8% across the web as a whole.

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