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I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young
Perth




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Marketing Communication - The Message
 
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Marketing Communication - The Message
 
Full Power Point Lecture notes plus 16 Pages of Reference Notes
Appeals and Execution Styles; Informational/Rational Appeals; Emotional Appeals; Combining Rational And Emotional Appeals; Additional Types Of Appeals; Advertising Execution; Straight Sell Or Factual Message; Scientific/Technical Evidence; Demonstration; Comparison; Testimonial; Slice Of Life; Animation; Personality Symbol; Fantasy; Dramatisation; Humour; Combinations; Creative Tactics; Creative Tactics for Print Advertising; Headlines; Types of Headlines; Subheads; Body Copy; Visual Elements; Layout; Creative Tactics for Television; Video; Audio; Planning And Production Of TV Commercials; Planning the Commercial; Production; Client Evaluation And Approval Of Creative Work; Guidelines for Evaluating Creative Output;

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