Marketing Management 1 (Marketing Strategy) The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

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» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Marketing Management 1 (Marketing Strategy)


Industry and Competitor Analysis	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 12 Pages of Reference Notes highlighting the following: Industry And Competitor Analysis; Evaluating Industry Structures; Oligopolistic Industries; Monopolistic Competition; Emerging Competitive Structures; Prevalent Competitive Pricing Behaviors; Parallel And Adaptive Pricing; Opportunistic Pricing; Predatory Pricing; Contingency Pricing When Competitors Behave Somewhat Autonomously And Base Prices On Aspects Of The Current Buying Situation, Their Behaviour Can Be Termed Contingency Pricing. Such An Approach Is Extremely Flexible And Can Be Effective When An Industry Is Experiencing Dynamic Change. It Is More Frequently Relied Upon By Service Providers And By Those Offering Customised Products. It Is Also Found When There Are Large Numbers Of Competitors With Relatively Small And/Or Unstable Market Shares.; Defining Competitive Positions; The Firm's Position; Evaluating Competitors' Positions; Pricing For Competitive Bids;

Asian Military Strategy as Business Practice	AUD $50.00 Member price AUD $45.00



Creating and Defending Competitive Advantage	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following: Building Competitive Advantage Via Low-Cost Leadership; Learning and Experience Curve Effects; Linkages With Other Activities In The Chain; Sharing Opportunities With Other Business Units Within The Enterprise; The Extent Of Vertical Integration; Timing Considerations Associated With First-Mover Advantages And Disadvantages; Strategic Choices And Operating Decisions; Pitfalls In Pursuing A Cost Advantage; Building Competitive Advantage Via Differentiation; Ways To Differentiate; Real Value, Perceived Value, And Signals Of Value; The Pitfalls Of Pursuing A Differentiation-Based Competitive Advantage; Building Competitive Advantage Via Focusing; Pitfalls In Pursuing A Focus Strategy; Guerrilla Offensives; Preemptive Strategies; Choosing Whom To Attack; Using Defensive Strategies To Protect Competitive Advantages

Finding and Identifying Market Opportunities	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 34 Pages of Reference Notes highlighting the following: Identifying new market opportunities; Developing Opportunities and Ideas; Idea Stimulus; Finding problems; Finding Opportunities; Where to look for new Ideas; Finding new business/Value offer ideas; Look at changing existing products; A Checklist for Developing New Solutions; 1 Idea Screening - Evaluating Ideas; Concept Development and Testing; Marketing Strategy/Business Analysis; Analyse the competition; Critically examine ideas from all angles; Possible start-up and longer term strategies; The Prototype Development; Testing the Market; Commercialisation; From Business Idea to Business Plan; Opportunity Assessment Guideline and Template; Innovative Processes; The Nature of Marketing Research; Types of Marketing Research; When not to research;

Thinking Strategically	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 90 Pages of Reference Notes highlighting the following: Thinking Strategically; Strategic Management; Strategy; Policy; Strategy, Planning and Decision Making; Strategic Decision Making; A Systems View of Decision Making; The Decision-Process Model; The Strategic Need for Analysis and Interpretation; Strategy and Tactics Explained; Elements in the Development of a Strategic Marketing Plan; Functions of a Strategic Marketing Plan; The Requirements of Effective Planning; The Players in Marketing Strategy; The Benefits of a Formal Planning System: The Importance of Diagnoses/Interpretation in Developing Strategy; Determinants of a Service Strategy; The Search for a Sustainable Competitive Advantage (SCA); Underlying Principles of Strategy; Developing the Organisational Structure; Service Product Strategies; The Strategic Services Vision; Competition and Co-operation; Competitive market behaviour; Contingency Planning; Implementation of Marketing Programs; The Marketing Audit; Resource commitments; The Strategic Management Model; Generic Bases for Strategy; Is Strategy Formulation Static or Dynamic? Emergent strategies; The Process of Innovation; Segmentation Targeting and Positioning; Service Product Positioning; Perceptual mapping; Perceptual Map of Competing Products; Ways of Getting Things Done; The Management Process: A Power Perspective;

Bases for Segmentation and Targeting	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 45 Pages of Reference Notes highlighting the following: The Basic Purpose of Market Segmentation; Segmentation includes:; Depth of Understanding; A Typology of Market Differentiation and Segmentation; Generic differentiation; Targeted differentiation; Segmented differentiation; Customer Diversity as a Basis for Differentiation; Identification of Markets for Differentiation and Segmentation; Key terms; A More Useful Segmentation Approach; Transience of buyer values and preferences; Changing segmentational matrices; Buyer Behaviour is Not Always the Same; Targeting a Moving Target; Why People Buy; Market Segmentation; External influences; Internal influences; Situational influences; Decision-process influences; Key Influences on Buying Behaviour; Further Bases for Segmentation; Context - Situation Specific Segmentation; Five situational influences; Types of situations; Different levels of purchase involvement; Characteristics of high-involvement purchases; Perceived risk; Segmenting Situation Further; Mood Situation Segmentation; Regular Use or Special Occasion; . Benefit (Value Sought) Segmentation; . Behavioural Segmentation; Habit; Brand loyalty; Repeat purchases; Buying habits (buying patterns); Culture and sub cultural segmentation; Subcultures; Cultural change; Lifestyle Segmentation; Lifestyle Preferences; Psychographics; Values, Attitudes and Beliefs; Social Class/Status; Personality Segmentation; The M model of motivation and personality; The Eight Proposed Elemental Traits; Additional buyer traits; The self-concept; Psychological Influences on Behavioural Segmentation; Motives, Personality, Emotion, Learning and Memory; Motivation; Needs; Goals; The selection of goals; The interdependence of needs and goals; What Is Motivation?; Classifying Buyer Motivations for segmentation profiles; . Conscious vs. unconscious; . High vs. low urgency; . Positive and negative motivation; The dynamic nature of motivation; Success and failure influence goals.; Substitute goals; Defence mechanisms; Needs and goals vary among individuals; Arousal of motives; Physiological arousal; Emotional arousal; Cognitive arousal; Environmental arousal; Opposing Arousal Philosophies; Hierarchy of needs; Applications of the hierarchy of needs theory; A Trio of Needs Theories; Motivation theory and marketing strategy; Behavioral Segmentation Based on Reference Groups; Primary vs. Secondary Reference Groups; The Household - as a Reference Group; Peer Groups; Formal and informal groups; Work groups; . Descriptive Segmentation; Demographics; Demographic or Behavioural Profiling?; Other Forms of Segmentation; Geo-demographic segments (geodemograpic cluster).; Mosaic; Mosaic Percentage of Australian Household; Geographic Segmentation; Segmenting and Targeting Organisational Customers.; Organisational segmentation profiles can include:; Organisational Customer Types;

Corporate Marketing Planning	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following: Internal Environment; Growth Strategies for Current Markets; Product Development; Vertical Integration; Growth Strategies for New Markets; Market Development; Synergistic Diversification; Conglomerate Diversification; Consolidation Strategies; Retrenchment; The BCG Model; Specifying Product Objectives; Establishing an Initial Market Position; The Corporate Plan And Middle Management;

Planning and Strategic Management	AUD $75.00 Member price AUD $67.50

Developing a Marketing Planning Strategy Full Power Point Lecture plus 65 Pages of Reference Notes highlighting the following: What is A Marketing strategy? Hito-Kane-Mono; Determinants of a Marketing strategy; The Search for a Sustainable Competitive Advantage (SCA); Organisational Direction; Core Values - Corporate values statements; Establishing Strategic Goals, Objectives and Performance Targets; Levels of Organisational Strategy; Strategies -Building, Holding and Milking; Line-of-Marketing Strategy; Market Opportunity and Industry Attractiveness; Opportunity, Timing, and First-Mover Advantages; Organisational Skills, Competencies, and Resources; The 3C's Model; Selectivity Competitors; Power of image; Capitalising on profit- and cost structure differences; Emerging Threats to the Organisation's Well-Being and Performance; Personal Values, Aspirations, and Vision of Managers; Social, Political, Regulatory, Ethical, and Economic Considerations; Strategy and Organisation Culture; Managing the Strategy Formation Process; Generic Business Strategies; Selecting a Strategy; Strategies for the Underdog Organisation; Strategy in Turbulent Times; Survival as a Basic Strategy Market specialist or nicher; Competitive Behaviour; Aggression or Cooperation? Syncretic market behaviour; Scenario Building; Contingency Planning; Complexity and Chaos Theory; Game Theory; Organisation and Strategic Planning; Common Organisational Designs 51 Line Design; Product Specialisation; Characteristics of a Good Organisation;

The Nature of Strategic Marketing	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following: Strategy; Strategic Management Model; Strategy and Tactics Explained; The Key Factors of Strategic Planning; Determinants of a Business Strategy; The Search for a Sustainable Competitive Advantage (SCA); Establishing Strategic Goals, Objectives and Performance Targets; Formulating Strategy; Generic Business Strategies; Survival as a Basic Strategy; Scenario Building; Contingency Planning; Competition and Co-operation

Developing Brand Personality	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 9 Pages of Reference Notes highlighting the following: Why Is Brand Personality Important? When Is Brand Personality More Important? Implementing A Brand Personality Strategy Researching Brand Personality Targeting a Brand Personality; Executing a Brand Personality Strategy;

Introduction to Marketing Analysis and Strategy	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 25 Pages of Reference Notes highlighting the following: Conducting a Marketing Audit; Marketing Audit Elements; The External Environment; Market Dynamics and Trends Analysis; .Portfolio Analyses; Sales Forecasting; Estimating future market demand

Developing the Mission Statement	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture notes plus 9 Pages of Reference Notes The Mission Statement is the basic foundation document of the business.; Superordinate goals; To be successful, an Organisation must have the support and collaboration of its individual employees.; Mission Statements must be -; Theodore Levit; The Boston Consulting Group; Mission statements should not be written in terms of what is done but rather what is to be contributed.; Examples of Corporate Vision/Mission Statements;

Developing a Marketing Planning Strategy	AUD $75.00 Member price AUD $67.50

Developing A Strategic Marketing Plan Full Power Point Lecture plus 45 Pages of Reference Notes highlighting the following: Organising; Market-Oriented Organisations; Hybrid Organisations; Assuring Goal-Directed Actions; Assigning Resources; Building Relationships and Networks; Controlling; Unrealistic Standards; Unanticipated Environmental Changes; Ineffective Implementation; Performance Evaluation Methods; Marketing Cost Analysis; Quality Assessment; The Marketing Audit; A New Environment for Planning Methods; Situation Assessment. Strategic Assumptions Surfacing and Testing. Analysis of Market Dynamics. Analytical Planning Models; The PIMS Program. Portfolio Classification Models. Product-Market Analysis and Definition. Integrating the Methods into the Planning Process; Appropriate Level of Analysis. Tools and techniques for strategic analysis; How to Set Market Objectives; Product Life-cycle Analysis; Portfolio Management; Product portfolio; The Boston Matrix; The Directional Policy Matrix; Competitive Analysis; Designing the Competitive Intelligence System. Market Strategies;

Developing Marketing Strategy - Pricing	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 27 Pages of Reference Notes highlighting the following: Pricing Factors; Pricing Objectives; Cost; Competition; Demand; Pricing Strategies For New Products; Skimming Pricing; Penetration Pricing; Pricing Strategies For Established Products; Maintaining The Price; Reducing The Price; Increasing The Price; Price-Flexibility Strategy; One-Price Strategy; Flexible-Pricing Strategy; Product-Line-Pricing Strategy; Bundling-Pricing Strategy; Price-Leadership Strategy; Pricing Strategy To Build Market Share

Developing Marketing Strategy - Distribution	AUD $75.00 Member price AUD $67.50

Distribution Strategy Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following: The Marketing Channel Defined; Channel Management Versus Physical Distribution Management; Flows In Marketing Channels; Channel Flows And Channel Management; Distribution Through Intermediaries; Contactual Efficiency; Channel Structure; Channel Structure Defined; Ancillary Structure; Functions Of The Channel Intermediary;

Demand Analysis: Sales Forecasting	AUD $50.00 Member price AUD $45.00

Sales Forecasting - Estimating Potential Full Power Point Lecture plus 14 Pages of Reference Notes highlighting the following- Estimating Potentials; Chain Ratio Method; SIC Method; Selecting Forecasting Methods; Jury Of Executive Opinion; Sales Force Composite; Surveys Of Buying Intentions; Seasonal Adjustments; Naive Approach; Trend Projections; Moving Averages; Exponential Smoothing; Linear Regression; Forecasting Accuracy; Comparing Average Forecasting Errors; Selecting Forecasting Methods;

Developing Marketing Strategy - Promotion	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 32 Pages of Reference Notes highlighting the following: Communicating and Promoting Value Offers; The Promotional Planning Process; Promotional Program Situation Analysis; Analysis of the Communications Process; Areas covered in the situation analysis; Developing the Integrated Marketing Communications Program; Budget Determination; Monitoring, Evaluation and Control; Setting Promotional Objectives; Strategic Advertising Objectives; Criteria of Workable Advertising Objectives; Advertising and Extended Problem Solving; Setting the Advertising Objective; Advertising and Limited Problem Solving; Advertising and Routine Consumer Behaviour; Personal Selling; Sales Promotion and Reseller Support; Marketing Public Relations and Publicity; Objectives of sales promotion; Factors Influencing the Promotion Mix; The Nature of Media Planning; Definitions and Decisions; Using the Situation Analysis; The Media Plan Itself; Campaign Needs; Media Objectives and Criteria; Specific Spending and Outcomes; The Media and Vehicle Decisions

Strategy Formulation	AUD $50.00 Member price AUD $45.00

10-20 pages of notes (plus PowerPoint presentation)

Developing Marketing Strategy - Targeting and Positioning	AUD $50.00 Member price AUD $45.00

Marketing Strategy - Segmentation, Targeting and Positioning Full Power Point Lecture notes plus 23 Pages of Reference Notes Knowing Exactly Who Your Market Is and What They Want Knowing Exactly Who Your Market Is and What They Want; Identifying the Best Markets for Your Organisation; Identifying markets; The Move Away From Mass Marketing; Managerial implications of segmentation; Targeting Segments; Developing Target Segment Profiles; . Benefit (Value Sought) Segmentation; . Lifestyle/Psychographic segmentation; Ranking Segments; The Process of Selecting a Market; Recency, Frequency, Value (RFV) Segmentation/Targeting.; Segmenting and Targeting Organisational Customers.; Targeting Factors; Organisational Customer Types; Market Positioning; Determining the Positioning Strategy; Perceptual (or Positioning) Maps; Perceptual (or Positioning) Maps; Scaling Examples;

Developing Marketing Strategy - Product Strategy Decision Making	AUD $50.00 Member price AUD $45.00

Product Strategies Full Power Point Lecture notes plus 22 Pages of Reference Notes Dimensions Of Product Strategies; Product-Positioning Strategy; Positioning A Single Brand; Positioning Multiple Brands; Product-Repositioning Strategy; Repositioning Among Existing Customers; Repositioning Among New Users; Repositioning For New Uses; Product-Overlap Strategy; Competing Brands; Private Labels; Dealing With An Original Equipment Manufacturer; Product-Scope Strategy; Single Product; Multiple Products; System Of Products; Product-Design Strategy; Standard Products; Customised Products; Standard Product With Modifications; Product-Elimination Strategy; Total-Line Divestment; New-Product Strategy; Product Improvement/Modification; Product Imitation; Product Innovation; Diversification Strategy; Concentric Diversification; Horizontal Diversification; Conglomerate Diversification;

Examining Costs From A Market Perspective	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture notes plus 30 Pages of Reference Notes Examining Costs From A Market Perspective; Summary; Profitability Analysis For Pricing Decisions; Elements Of Profitability; Price Per Unit Of Each Product Or Service Offering, Pi; Break-Even Analysis; Profit Analysis; Extension Of Break-Even Analysis; Limitations Of Break-Even Analysis; Using Leverage For Developing Pricing Strategies; Operating Leverage; Relationship Between Operating Leverage And The Pv Ratio; Testing Pricing Alternatives; The Contribution Approach; Applying Contribution Analysis: An Initial Pricing Decision; The Contribution Income Statement

Introduction to Strategic Marketing	AUD $75.00 Member price AUD $67.50

Overview and the Value Concept of Marketing Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following: What Marketing Is All About; The Marketing Concept; Social Marketing and the Concept of Value - a Wider View of Marketing; Customers and Their Behaviour; The Competitive Situation; The Marketing Process; Special Marketing Situations; Industrial Marketing (Business to Business/B2B or Organisational Marketing); Marketing Services; Marketing Strategy; The Product Variable; The Distribution Variable. (Placement); The Promotion Variable; The Price Variable; Marketing as an Exchange of Value; Building the Value Offering; Customer/partner alliance satisfaction; Creating Customer Value; Price And Value; How To Manage Value: Focusing Inside The Firm; Creating Actual Value Focusing On the Customer; Value Analysis and Value Engineering; Value Oriented Pricing (VOP; Product Life (Life Cycle) Costs; Value Metrics

Marketing Strategies and Promotion	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture notes plus 25 Pages of Reference Notes Marketing Strategy And Analysis; Opportunity Analysis; Competitive Analysis; Target Market Selection; The Target Marketing Process; Marketers competing in nearly all product categories are constantly searching for ways to segment their market, in an attempt to better satisfy customers' needs. Market Segmentation; Bases For Segmentation; Situation or Context Segmentation; Benefit Segmentation; Behaviouristic Segmentation; Lifestyle/Psychographic Segmentation; Demographic Segmentation; Geographic Segmentation Determining How Many Segments To Enter; Determining Which Segments Offer Potential; Market Positioning; Approaches To Positioning; Developing A Positioning Strategy; Positioning by product benefits; Positioning by price/quality Positioning by use or application; Positioning by product class; Positioning by product user; Positioning by competitor; Positioning by cultural symbols; Repositioning; Determining The Positioning Strategy; Developing The Marketing Planning Program; Product Decisions; Branding; Packaging; Relating Price To Advertising And Promotion; Distribution Channel Decisions; Developing Promotional Strategies:; Push or Pull?; The Role Of Advertising And Promotion;

Marketing Strategy - Planning In Three Days	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture notes plus 12 Pages of Reference Notes Why Developing a Strategy Is Important; Strategic Questions; How to Use the Answers; The First Step: Select Your Driving Force; What Drives Your Strategy?; Ten Choices; Making the Choice; Draft a Concise Business Concept; Strategic Filter; A Sample Business Concept; The Content; Identify and Nurture Areas of Excellence; Matched to Driving Forces; User-Driven Companies; Preferential Resources; Find Critical Issues and Set Action Plans; Four Areas; Operational and Strategic Plans; Anticipate, Manage Competitors Strategies; First, Control the Terrain; Identify Your Competitors; Identify Their Strategies; Anticipate Their Behaviour; Attack Areas of Excellence; Choose your competitors; don't let them choose you.; Choose Your Competitors; Marketing Strategy in Three Days - Methodology; Day One; Day Two; Day Three; After the Three Days;

Planning and Strategic Management 2	AUD $75.00 Member price AUD $67.50

Planning and Strategic Management 2 Full Power Point Lecture plus 48 Pages of Reference Notes highlighting the following: Organisation Development/Marketing Planning; The Benefits of Analysis and Planning; Analysis, Planning and Control System; The Requirements of Effective Planning; Planning - Managerial Requirements; SMART; Marketing Programs; Marketing Plan Components; Plan Contents Page; Strategic Directions - Keys to Success; Situation Analysis; Competitive Analysis; Target Markets; Target Segment Strategy; Overall Marketing Plan Strategy; Marketing Strategies; The Marketing Mix; Sales Forecasts; Control and Implementation; Marketing Budget;

Planning Targeting and Research	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 45 Pages of Reference Notes highlighting the following: Marketing Management; Marketing Planning; Benefits of Planning; Contents of a Marketing Plan; The Elements Expanded; The Strategic Approach to Planning; Marketing Audit; Marketing Strategy - Strategic Marketing Plan; Business Domain; Marketing Opportunity Analysis; Strengths and Weaknesses; Matching Opportunities to the Organisation; Marketing Plan Outline; Situation Analysis; Analysing the Marketing Environment or Marketing Landscape; . The internal environment; . The external environment; The task environment; The competitive environment; The Public(s) Environment; The Macro environment; SWOT; The Economic Environment.; The Demographic Environment; The Ecological (or Natural) Environment; The Cultural Environment; The Technological Environment; Responding To The Marketing Environment; Political Forces; Legal Forces; Monopolies; Regulatory Forces; Societal Forces; Economic and Competitive Forces; Technological Forces; Identifying Markets,; Segmentation, Targeting and Positioning; What Is A Market?; Segmentation, Targeting & Positioning; Defining Market Segments; Market Segmentation; Measuring The Selected Markets; Market Aggregation; Market Segmentation; Benefits of market segmentation; Conditions for effective segmentation; Bases for market segmentation; Criteria for effective segmentation.; Market Segmentation; Bases for Segmentation; Benefit Segmentation; Behaviouristic Segmentation; Psychographic Segmentation; Demographic Segmentation; Geographic Segmentation; The Process of Segmenting a Market; Selecting a Target Market; Determining How Many Segments to Enter; Determining Which Segments Offer Potential; Market Positioning; Approaches to Positioning; Developing a Positioning Strategy; Positioning by Product Benefits; Positioning by price/quality; Positioning by Use or Application; Positioning by Product Class; Positioning by Product User; Positioning by Competitor; Positioning by Cultural Symbols; Perceptual Mapping; Establishing Criteria and Dimensions; Repositioning; Determining the Positioning Strategy; . Identifying competitors.; . Assessing consumers' perceptions of competitors.; . Determining competitors' positions.; . Analysing the consumers' preferences.; . Making the positioning decision.; These judgements raise a number of questions:; . Monitoring the Position.;

Segmentation, Targeting and Positioning	AUD $35.00 Member price AUD $31.50

Knowing Exactly Who Your Market Is and What They Want Full Power Point Lecture plus 23 Pages of Reference Notes highlighting the following- Identifying the Best Markets for Your Organisation; Identifying markets; The Move Away From Mass Marketing; Managerial implications of segmentation; Targeting Segments; Developing Target Segment Profiles; . Benefit (Value Sought) Segmentation; . Lifestyle/Psychographic segmentation; Ranking Segments; The Process of Selecting a Market; Recency, Frequency, Value (RFV) Segmentation/Targeting.; Segmenting and Targeting Organisational Customers.; Targeting Factors; Organisational Customer Types; Market Positioning; Determining the Positioning Strategy; Perceptual (or Positioning) Maps;

Segmented Pricing: Tactics for separating markets	AUD $50.00 Member price AUD $45.00

Segmented Pricing: Tactics for separating markets Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following- Segmented Pricing:; Segmenting by buyer identification; Obtaining Information; Segmenting By Salespeople; Segmenting by purchase location; Freight Absorption; Legal Constraints On Geographical Price Differences; Segmenting by time of purchase; Peak-Load Pricing; Setting peak-load prices; Segmenting by purchase quantity; Volume Discounts; Order Discounts; Step Discounts; Two-Part Pricing; Segmenting By Product Design; Segmenting By Product Bundling; Optional Bundling; Value-Added Bundling; Segmenting by Tie-Ins And Metering; Tie-In Sales; Metering; The Importance Of Segmented Pricing;

Strategies of Asia	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 65 Pages of Reference Notes highlighting the following- The Marketplace Is A Battlefield; Military Strategy As Business Practice; The Role Of Bing-Fa; The Influence Of Philosophy; The Eating Guest (Shi Ke); The Power Of Bing-Fa Throughout Contemporary Asia; Love The Game; Ancient Tales Of Bing-Fa; Sun Tzu Bing-Fa; The Five Elements; War, A Game Of Deception; According To The Ancient Wisdom:; The Five Essential Components Of Victory; The Highest Form Of Victory Is To Conquer By Strategy; The Combination Of Basic Elements Into Unique Strategies; The Strategies; Sun Tzu; Laying Plans; Chapter Ii. Waging War; Attack By Stratagem; Chapter Iv. Tactical Dispositions; Energy; Weak Points And Strong; Chapter Vii. Maneuvering; Maneuvering; The Army On The March; Terrain; The Nine Situations; The Attack By Fire; The Use Of Spies;

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