Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.
Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young
Perth




A Regional Association with a Global Perspective
 » Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Marketing Management 2 (Marketing Planning Control and Implementation) Login « 
 
Creating Effective Marketing Plans AUD $75.00
Member price AUD $67.50
 
Full Power Point Lecture plus 50 Pages of Reference Notes highlighting the following:

Organising; Market-Oriented Organisations; Hybrid Organisations; Assuring Goal-Directed Actions; Assigning Resources; Building Relationships and Networks; Controlling; Standards; Unanticipated Environmental Changes; Ineffective Implementation; Performance Evaluation Methods; Marketing Cost Analysis; The Marketing Audit; External Orientation: The Strategic Role of Marketing; Situation Assessment; Analytical Planning Models; PIMS; Portfolio Classification Models; Product-Market Analysis and Definition; Decision Support Systems; Integrating the Methods into the Planning Process; Strategic Analysis; Tools and techniques for strategic analysis; The Offer or product life-cycle; Portfolio Management; Competitive Analysis; Designing the Competitive Intelligence System; Market-Leader Strategies; Market-Challenger Strategies; Market-Follower Strategies; Market-Niche Strategies; The C.I.S. Process; Sales Forecasting; Estimating future market demand
Creating Effective Marketing Plans
 
Design, Control, Implementation and Evaluation of Marketing Strategies AUD $75.00
Member price AUD $67.50
 
Full Power Point Lecture plus 55 Pages of Reference Notes highlighting the following:
Designing Marketing Strategy; Organisational Direction; Formulating Strategy; Generic Business Strategies; The Steps in Implementing the Marketing Plan; Ways of getting things done; A Modular (Functional) Organisational Approach; Planning for communication of the plan and its implementation program; Assessing, Controlling and Improving Marketing Performance; Strategy Evaluation; Control of the Marketing Plan and Implementation Program; Measuring Organisational Performance; Metrics;
Design, Control, Implementation and Evaluation of Marketing Strategies
 
Developing A Strategic Marketing Plan AUD $75.00
Member price AUD $67.50
 
This is an excellent short course about image and building rapport. There are 28 pages of notes supplemented with a PowerPoint presentation. The unit contains the following topics:
Implementation; Organising; Market-Oriented Organisations; Hybrid Organisations; Executing; Assuring Goal-Directed Actions; Assigning Resources; Building Relationships and Networks; Controlling; The Need for Control; Unrealistic Standards; Unanticipated Environmental Changes; Ineffective Implementation; Performance Evaluation Methods; Marketing Cost Analysis; Quality Assessment; The Marketing Audit; A New Environment for Planning Methods; External Orientation: The Strategic Role of Marketing; Situation Assessment.; Strategic Assumptions Surfacing and Testing.; Analysis of Market Dynamics.; Analytical Planning Models; The PIMS Program.; Portfolio Classification Models.; Product-Market Analysis and Definition.; Decision Support Systems.; Integrating the Methods into the Planning Process; Possible Roles; Creative Combinations of Methods.; Appropriate Level of Analysis.; Strategic Analysis; Tools and techniques for strategic analysis; How to Set Market Objectives; Product Life-cycle Analysis; Portfolio Management; Product portfolio; The Boston Matrix; The Directional Policy Matrix; Competitive Analysis; COMPETITOR ANALYSIS; Determining Competitors' Objectives.; Identifying Competitors' Strategies.; Assessing Competitors' Strengths and Weaknesses.; Estimating Competitors' Reaction Patterns.; Selecting Competitors to Attack and Avoid; Designing the Competitive Intelligence System.; Market-Leader Strategies; Market-Challenger Strategies; Defining the Strategic Objective and Competitor; Choosing an Attack Strategy.; Market-Follower Strategies; Market-Niche Strategies; Scope & Purpose of C.I.S.; The C.I.S. Process; Step . The Basic C.I.S. Areas; Step . Establishment of Sources; Step . Collect, Analyse and Interpret; Step . Preparation of Intelligence; Step . Communication to Planning; Intelligence from Specific Competitors;
Developing A Strategic Marketing Plan
 
Developing Marketing Metrics AUD $75.00
Member price AUD $67.50
 
Full Power Point Lecture plus 42 Pages of Reference Notes This is an excellent short course about the specialist topic of measuring marketing performance. The unit contains the following topics:
Traditionally, accounting mentalities have dominated senior management and board thinking. And yet mission/vision statements inevitably include ‘customer focus’ as an imperative, and most organisations have strategies that encompass growth and customer service delivery and key marketing activities. The level of accountability required at all levels has increased, making ‘accountability’ the basis for perceptions of value added. CEOs and CFOs want to know how effectively their marketing dollars are being put to use.
Difficulties in Applying Metrics to Marketing; Marketing and Accountability; Measuring Value; Commonly Used Metrics; General Marketing Metrics; Marketing Investment; Brand Equity; Strategy; Innovation; The importance of intangible assets; Marketing’s 1 role; A ‘Value-Based’ Approach; The Concept of Shareholder Value; Shareholder Value Analysis; Rationalisation vs profitable growth; The link between customer satisfaction and shareholder value; Measuring Customer Satisfaction; The Drivers of Shareholder Value; A Model for Measuring Value; Underlying Principles; Two Types of Value; Customer value; Shareholder value ; Portfolio analysis; Industry dynamics model; The positioning model; The Offer (product) Life-Cycle; The marketing value chain; Unique activities model; Marketing competencies assessment; Balanced scorecard; Underlying tools (key metrics); Marketing function metrics; Communicating the new role and the framework; Commonly used metrics; Strategy and operational metrics; – Top marketing metrics; Australian study – Top marketing metrics; Professional service organisations survey; Employee effectiveness and innovation metrics; Other metrics Top 5 metrics for the marketing mix; Good practice in reporting; Issues to consider; Cost; Required skill level; Presenting metrics to the board; Government and not-for-profit organisations (NFPOs); Government agencies; Treating intangibles in annual financial statements; Valuing brands; Market-based approaches; Income-based approaches; Formulary approaches
Developing Marketing Metrics
 
Introduction to Business Metrics and Performance Measurement AUD $75.00
Member price AUD $67.50
 
Full Power Point Lecture notes plus 42 Pages of Reference Notes
Introduction; Marketing, Exchange and the Value Concept; The business of Business is marketing; Value Exchange and Marketing; Exchanging Value; The Value Planning Model Approach to Marketing; Understanding value; Creating and configuring value,; Communicating value,; Delivering value,; How do buyers calculate (value); What are they prepared to pay?; Acquisition costs; Use/Consumption costs; Change over/Disposal costs; Metrics - Controlling and Improving Performance; The purpose of evaluation of performance is to adjust our strategy and current performance.; Strategy Evaluation; Criteria for Evaluating Strategies; Four criteria that could be used to evaluate a strategy are; Measuring Business Performance; Why Managers Should Be Concerned About Metrics; Performance Measurements - Metrics; Essential metrics criteria; Control of the Business Plan and Implementation Program; Examples of Control Mechanisms; General Business Performance Metrics; Types of Performance Metrics; The Balanced Scorecard; Customer Metrics; Internal Business Process Metrics; Learning and Growth Metrics; Limitations of the Balanced Scorecard; Benchmarking; Generally, there are four types of benchmarking methods:; A Model for Developing Performance Metrics; Evaluation using an incremental approach; Review Questions; Appendix - General Business Performance Metrics; Financial Ratios; Summary of Ratios; Financial Measures; Operating leverage; Efficient Use of Assets To Generate Profits; Leverage Ratios; Liquidity Ratios; Marketing;
Introduction to Business Metrics and Performance Measurement
 
Managing Internal Marketing AUD $50.00
Member price AUD $45.00
 
The Prerequisite for Successful External Marketing
Full Power Point Lecture plus 14 Pages of Reference Notes highlighting the following:
What Is Internal Marketing? The Internal Marketing Concept? Attitude Management and Communications Management; Overall Objectives of Internal Marketing; Three Levels of Internal Marketing; Developing a Service Culture; The Internal Marketing Product; Internal Marketing Activities; Training; Internal interactive communication; Establishing an open and encouraging internal climate; Information support; External mass communication; How to Implement an Internal Marketing Strategy
Managing Internal Marketing
 
Marketing Project Management AUD $75.00
Member price AUD $67.50
 
Full Power Point Lecture plus 50 Pages of Reference Notes highlighting the following:
The Project Plan; The Project Brief; Program Plan; A Performance Management Plan; Project portfolio; Benchmarking; Quality Management Plan; Starting-Up a Project; Managing Stage Boundaries; Controlling a Stage; Closing a Project; Stakeholder issues (Stakeholder map); Project Appraisal; The Business Case Process; Gap Analysis and New Products; Cost-benefit analysis; Risk Management Strategy
Marketing Project Management
 
Monitoring Performance Output AUD $35.00
Member price AUD $31.50
 
Full Power Point Lecture notes plus 12 Pages of Reference Notes
Why Do We Need Controls?; How Does Planning Relate to Monitoring?; How Much Monitoring is Necessary?; What Should Be Monitored?; How Can Budgets Help You Monitor?; What are Some Common Production Controls?; What Do Inventory Controls Do?; How Can Quality be Monitored?; What is Total Quality Control?; How Can Human Resources Be Monitored?; What Human Aspects of Monitoring Should Be Remembered?;
Monitoring Performance Output

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MAANZ Marketing Ideas and Skills Notes

New benefit for all new and existing MAANZ members – Receive your choice of MAANZ Marketing Ideas and Skills Notes free each year A great way to get specific information in a short, time efficient way, using a PowerPoint format.  – your choice from a great list of 200




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