Marketing Performance Analysis (metrics) The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Marketing Performance Analysis (metrics)


Choosing the Right Metrics	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 20 Pages of Reference Notes A Practical Methodology for Choosing the Right External Metrics; Indicators of Corporate Competitive Fitness; Ranking External market metric; Defining The Brand And Customer Segments; The general approach; Financial metrics; Brand Equity Metrics; Awareness; Penetration; What they think of the brand; What they feel about the brand; Brand loyalty; Availability; Other Candidate Metrics; General Shortlist Summary; The Tailored Approach; The four sources of tailored metrics; Deriving key metrics from strategy or strategy from key metrics; The Application of Strategic Metrics; Why the tailored metrics effort is worthwhile; Should the manager delegate that understanding?; Merging the Two; Selecting the Business Units for Marketing Performance Assessment; Frequency of Assessment; Alignment of goals, brand market segments and metrics;

eBusiness Measurement - Marketing Performance Metrics	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following: Dashboards and the Integrated Marketing Organisation; The Construction of a Marketing Dashboard; The Need for Measurement Integration; Improving Marketing Metrics Performance; Aligning the Dashboard from the Beginning; Aligning Marketing Goals with the Organisation; Identifying Critical Performance Metrics Based on the Role of Marketing in the Firm; Resource Mapping; Ways to Improve the Quality of Forecasting; Data Deficiency; Establishing artificial metrics; Other Ways to Forecast;

eBusiness Metrics	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 24 Pages of Reference Notes highlighting the following: Refined Metrics; Definition of Business Model; Strategy Communication; Performance Tracking; Assessing the Health of Online Firms; The Balanced Scorecard; Financial Metrics; Customer Metrics; Internal Business Process Metrics; Innovation; Operations; Learning and Growth Metrics; Limitations of the Balanced Scorecard; The Performance Dashboard; The Strategy Framework Drives the Necessary Metrics; Components of the Performance Dashboard; Marketing and Branding Metrics; Implementation Metrics; Customer Interface Metrics; Customer Outcome Metrics; Implementing the Performance Dashboard; Online and Offline Integration Metrics; External Sources of Metrics Information; Metrics to Track

Analysis and Web Metrics - Value Offer Models	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 18 Pages of Reference Notes highlighting the following: Creating customer value online; Measuring and assessing online offers (Product benefits); Assessing eBusiness pricing models; Developing Marketing Metrics for Business; Difficulties in Applying Metrics to Marketing; Marketing and Accountability; Measuring Value; Commonly Used Metrics; Strategy; The Concept of Shareholder Value; Shareholder Value Analysis; Measuring Customer Satisfaction; The Drivers of Shareholder Value; A Model for Measuring Value; Two Types of Value;

Internet Promotional Measurement and Analysi	AUD $50.00 Member price AUD $45.00

Internet Promotional Measurement and Analysis Full Power Point Lecture plus 17 Pages of Reference Notes highlighting the following: Promotional Metrics; Tools for The New Metric; The New Metrics; Separation of the marketing mix; Key steps in campaign assessment; Payment by results (PBR); Advertising; Web/internet and direct marketing; Churn, duration, clicks and the value (sales revenue or profit) of the customer to the company; Events and public relations; Loyalty programs; Sales promotions;

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