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I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
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Kingsford

Excellent and truly useful notes on marketing planning. Very good value!
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Perth




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Marketing Strategies and Promotion
 
MKT31114 AUD $75.00
Member price AUD $7.50
 
Marketing Strategies and Promotion
 
Full Power Point Lecture notes plus 25 Pages of Reference Notes
Marketing Strategy And Analysis; Opportunity Analysis; Competitive Analysis; Target Market Selection; The Target Marketing Process; Marketers competing in nearly all product categories are constantly searching for ways to segment their market, in an attempt to better satisfy customers' needs. Market Segmentation; Bases For Segmentation; Situation or Context Segmentation; Benefit Segmentation; Behaviouristic Segmentation; Lifestyle/Psychographic Segmentation; Demographic Segmentation; Geographic Segmentation Determining How Many Segments To Enter; Determining Which Segments Offer Potential; Market Positioning; Approaches To Positioning; Developing A Positioning Strategy; Positioning by product benefits; Positioning by price/quality Positioning by use or application; Positioning by product class; Positioning by product user; Positioning by competitor; Positioning by cultural symbols; Repositioning; Determining The Positioning Strategy; Developing The Marketing Planning Program; Product Decisions; Branding; Packaging; Relating Price To Advertising And Promotion; Distribution Channel Decisions; Developing Promotional Strategies:; Push or Pull?; The Role Of Advertising And Promotion;

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