Marketing in Black and White

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective


Marketing in Black and White

MarkBW	AUD $25.00
	Member price AUD $2.50



A key focus of the book is that it is based on assisting the reader to understand and undertake effective marketing planning. Not only does it have a number of chapters devoted to the planning process, it features a very useful example of a marketing plan, which is supported by a Excel spreadsheet of data. One of the book’s reviewers said it was the best book on marketing planning he had ever seen. It is written in a straight forward language and does not skimp on the necessary detail. Brian Monger has written a book that reflects the way this industry works - fast paced and focused on results. An overview of the contents: 1. Overview 2. Ethics and Corporate Responsibility 3. Marketing and Business Development Planning 4. Planning: Analysis and Forecasting 5. Planning: Strategy 6. Planning: Identifying Marketing Opportunities 7. Writing the Marketing Plan 8. Presentation and Implementation of the Marketing Plan 9. Analysis and Control of the Marketing Plan 10 Marketing Research 11. Analysing Marketing Research 12. Understanding Buyer Behaviour 13. Marketing Segmentation, Targeting and Positioning 14. Marketing Mix Strategy 15. The Value Offer - Product 16. Marketing Services 17. New Product Development 18. The Marketing Offer - Pricing 19. Promotion - Communicating Value 20.Direct Marketing and eMarketing 21. Delivering Value 22. Building Client Relationships This book is going to be invaluable reading for anyone involved in marketing who wants not only to know more, but also wants to be able to walk the talk.
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