Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.
Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young
Perth




A Regional Association with a Global Perspective
 » Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Media Planning Login « 
 
Introduction to Media Planning AUD $50.00
Member price AUD $45.00
 
Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following:
Key Factors Influencing Media Planning; Marketing Conditions; Product Characteristics; Distribution Channels; Promotional Strategy; Nature of the Advertising Copy; Competitive Advertising Efforts; Media Considerations; Reach, Frequency, Continuity, and Dominance; Media Cost Efficiency; Media Decision Tools; Information about Market Conditions; The Media-Market Matching Process; The Media Plan; Media Strategy; Media Buying: Implementation Of The Media Plan; Scheduling Advertising; Scheduling Patterns; Buying Of Advertising Time And Space
Introduction to Media Planning
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