Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Information Ideas and Resources » Marketing Information Hub

New Marketing Glossary Launch

World’s Largest, Most Comprehensive and Authoritative Marketing Glossary Launched on Internet.

A free online glossary and database with well over 21,000 terms for marketing practitioners, students, and the business world has been developed and launched by MAANZ International.

Executive Director, Dr. Brian Monger said “Extensive research has proven this to be by far the biggest and most comprehensive of its type worldwide.

The Glossary can be found at http://www.marketing.org.au/glossaries.aspx

Dr. Monger explains as MAANZ is an international educator we feel it is our role to provide such a seminal work for the benefit of the industry overall.

“A key difference between this and other existing glossaries is that it is a ‘work in progress’, being constantly updated in line with current terms and trends.

A panel of senior practitioners and academics adjudicates on entries. With general agreement, where greater than one high-quality definition is offered for consideration, both will be included.

As a result, submissions of terms and definitions are always welcome.

Regular consultation of the glossary is recommended for both Marketing students and practitioners.

Main topic areas:

Advertising
Advertising
B2B Marketing
Brand Management
Business Development
Buyer and Consumer Behaviour
Consumer marketing
Corporate Strategy
Direct Marketing
Distribution and Logistics
eCommerce
Economics
eMarketing eBusiness
Financial Service Marketing
International Trade and Marketing
Internet Marketing
Management
Marketing Communication
Marketing Law
Marketing Metrics
Marketing Research
Marketing Strategy
Marketing
Media
Negotiation
Relationship marketing
Retailing
Sales and Sales Management
Sales Promotion
SEM
Semiotics
SEO
Social Marketing
Social media
Statistics and Analysis

New - additional benefit for MAANZ members

MAANZ Marketing Ideas and Skills Notes

New benefit for all new and existing MAANZ members – Receive your choice of MAANZ Marketing Ideas and Skills Notes free each year A great way to get specific information in a short, time efficient way, using a PowerPoint format. – your choice from a great list of 200

Publications, Articles and Seminar notes on-line

Useful and Practical publications, articles and seminar notes for sale. The Marketing Association gives you the benefit of purchasing on-line

MAANZ Membership

Become a member and receive up to 8 sets of useful marketing notes free
Special offer to New Members

Events

Upcoming events in the immediate region as well as internationally

Marketing Glossary

Glossary of Marketing and Management Terminology

Subscribe to mExtr@

Subscribe to mExtra - the official newsletter of The Marketing Association

A Gift for You When you Become a New Member!

SPECIAL add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of more then 30 Marketing topics - About $45.00 value - Absolutely free!