New Product Development and Product Innovation The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » New Product Development and Product Innovation


Developing Innovation and Entrepreneuring Skills	AUD $75.00 Member price AUD $67.50



Innovation and New Product Development	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 35 Pages of Reference Notes highlighting the following: What Is A Product? The Product Concept; Significance Of New Product Development; Offer/Product Life Cycle; Market Myopia; Classification Of New Products; From A Consumer's Viewpoint; From A Firm's Viewpoint; Success And Failure Of New Products; The Product Development Process; Competitive Evaluation; Market Intelligence; Strategic Planning; Product Mix Strategy; Product Costs: The Effects Of Experience With A Product In The Marketplace; The Product Life Cycle: Sales/Contribution Analysis; Product Portfolio Analysis; Marketing Strategies

Creativity and Innovation in Teams and Individuals	AUD $75.00 Member price AUD $67.50

Creativity and Innovation in Teams and Individuals Full Power Point Lecture plus 27 Pages of Reference Notes highlighting the following: Designing A Culture That Inspires Innovation; Entrepreneurship - What Is It? The Entrepreneurial Task; The Entrepreneurial Personality; Entrepreneurial Traits; Personality Studies; Typologies Of Entrepreneurs; Entrepreneurs And Managers; Creativity As A Prerequisite To Innovation; Using Left-Brain Skills To Harvest Right-Brain Ideas; Technological Innovation; Process Innovations; Entrepreneurs Are Mavericks And Misfits; Are Entrepreneurs Born Or Made? Success Factors For Entrepreneurs; The Entrepreneurial Team; Markets And Timing

Idea Generation and Idea Management	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 45 Pages of Reference Notes highlighting the following: The Objective of Idea Generation; What Is A New Product Idea? Sources of Information for New Product Ideas; Techniques for Activating Sources of Information; Brainstorming and brainstorming-type techniques; Product-centred techniques; Lateral Thinking Process; Market-based techniques; Scenario-based techniques; More Methods of Generating New Ideas; The characteristics of innovatively progressive firms

Research And Development	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 15 Pages of Reference Notes highlighting the following: Executive Summary; Success in Research and Development; Criteria of Research Success; Objectives.; Intelligence and Knowledge.; Creativity.; Research Organisation versus Improvisation.; Improvisation.; Communication.; Money and Time.; Make, Buy, or Sell Technology?; Types of Research and Development; Stages of Product Development; General approach:; Detailed approach:; Design experiments:; Rough draft:; Stress analysis:; Model design:; Model construction:; Model testing:; Prototype design:; Prototype construction:; Prototype testing:; Production design:; Interaction between Marketing and Research; Analysis and Development;

Diffusion and Innovation	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 14 Pages of Reference Notes highlighting the following Parameters of Innovation Management; Determining the Focus of Innovation Efforts; Customer Behaviour; Using Portfolio Models; Generating Innovative Products; A Checklist for Developing New Solutions; Screening and Evaluating Innovations; Preliminary Evaluation; Pretesting; Developing the Marketing Plan; Controlling the Innovation Program; Diffusion; Importance Of New Products; Diffusion Research; Symbolic Innovations; Diffusion Process; Adoption Decision; Timing; Adopter Categories; The Target Market; Communication in the Diffusion Process; Word-of-Mouth Communication Across Groups; Cultural Context Of Diffusion; Innovativeness and The Diffusion Process; Nature of Innovativeness; Is Innovativeness Product-Specific?; Characteristics of the Innovator; Personality Characteristics; Lifestyle Characteristics; Demographic Characteristics; Innovativeness;

New Product Control and Launch	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture notes plus 12 Pages of Reference Notes Summary; Setting; The Concept Of Managerial Control The Requirements Of Control; Inherent Problems; Pre-Launch Preparation; Competitive Actions; Company Strategies; Pattern Of Growth; Variations In The Above Phases; Adoption And Diffusion Of Innovation; Product Characteristics;

New Product Planning	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 20 Pages of Reference Notes New Product Planning; The New Product Management Cycle; The New Product Planning Process; New Product Objectives; New Product Strategies; Portfolio Management; Market Segmentation; Positioning; Diversification; New Product Tactics; New Product Program Implementation And Control; Summary; Key Terms Index;

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