Online business (eBusiness/eMarketing) The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Online business (eBusiness/eMarketing)


eBusiness Information Gathering	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following: Obtaining Business and Customer Data: The Managerial Value of Data Acquisition (Research) for Strategic Decision Making; Analysing Performance; The (Electronic) Management Information System; Online Databases; Competitive Intelligence; Information Quality; Primary Research Steps; Internet-Based Research Approaches; Online Experiments; Online Observation; Online In-Depth Interviews; Online Survey Research; email Surveys; Ethics of Online Research; Other Technology-Enabled Approaches; Marketing Databases and Data Warehouses; Knowledge Management Metrics

Web Based Data Gathering - (Online Research)	AUD $75.00 Member price AUD $67.50

Web Based Data Gathering - Online Research Full Power Point Lecture plus 32 Pages of Reference Notes highlighting the following: Using the Web for Measurement and Analysis; Data Collection; Market Research; Online Surveys; Analyst Reports; Online surveys; Major potential weaknesses; Contrasting online surveys with other survey formats; Personal surveys; Telephone surveys; Better Online Customer Segmentation; Tips for Segmentation

eBusiness Performance Measurement - Assessing eBusiness Strategy	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 42 Pages of Reference Notes highlighting the following: Costing the eBusiness Strategy; Cost of commerce; Cost of generating traffic; Level of Customer Service; Measurement and the Economic Justification of eBusiness; Why Justify eBusiness Investments? An increased demand for financial justification; eBusiness is not necessarily the solution to all problems; eBusiness Investment Categories and Benefits; Using Metrics in eBusiness Justification; Metrics, Measurements and Key Performance Indicators; Difficulties in Measuring and Justifying eBusiness Investments; The eBusiness justification process; Difficulties in Measuring Productivity and Performance Gains; Difficulties in Measuring Costs and Benefits; Intangible costs and benefits; Examples of Metrics; Methods and Tools for Evaluating and Justifying eBusiness Investments; Types of cost; Customer Service and eCRM; Failure to measure success; Justifying a Portal; The Economics of eBusiness; Reach Versus Richness; Factors That Determine eBusiness Success; Creating Digital Options

Internet and eBusiness Technology	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 36 Pages of Reference Notes highlighting the following: Basic Internet and EBusiness Technology; What Is the Internet? Early Networks; How the Internet Works; Addressing and the Domain Name System; Packet Switching; Routing; Transmission Control Protocol 7 Introduction to the Web; Webpages; TCP Retransmission; The Difference Between the Web and the Internet; HTML; Content Conversion Tools; Web Content Types; Compression; Capturing Content; Capturing Images; Capturing Audio; Capturing Video; Web Browsers; How Browsers Work; IP Address Sharing; Different Operating Systems; Platform Independence; Dynamic Web Functionality; Doing Business on the Internet; eBusiness; Bandwidth; Processing Power; Data Storage Capacity; Presentation; Customer Service; How to Implement Credit Card Transactions; Security

Direct Marketing and the Internet	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 16 Pages of Reference Notes Direct Marketing; Direct Marketing Defined; The Growth of Direct Marketing; The Role of Direct Marketing in the Promotional Program; Combining Direct Marketing With Advertising; Combining Direct Marketing With Public Relations; Combining Direct Marketing With Personal Selling; Combining Direct Marketing With Sales Promotions; Direct-Marketing Objectives; Developing a Database; Direct Mail; Catalogues; Broadcast Media; Infomercials; Teleshopping; Print Media; Telemarketing; Electronic Teleshopping; Direct Selling; Evaluating The Effectiveness Of Direct Marketing; Advantages and Disadvantages of Direct Marketing; Pros And Cons Of Electronic Media; Marketing On The Internet; Defining the Internet; Developing an Internet Program; Web Participants; Web Objectives; Web Strategies; Audience Measurement on the Internet; Measuring the Effectiveness of Web Advertising; Advantages and Disadvantages of Internet Advertising; Combining Internet Advertising with Other Promotional Program Elements; Sales Promotions; Public Relations; Personal Selling;

eBusiness - Customer Relationship Management Models	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following: Relationship Marketing Defined; Stakeholders; Customer Relationship Management (CRM); CRM Strategy; CRM-SCM Integration; Customising the Marketing Mix; CRM Information; CRM Technology; Mobile Trends; CRM Technology; CRM Metrics

eBusiness Introduction	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 19 Pages of Reference Notes highlighting the following: Definition and Scope of eBusiness; Business-to-Business; Business-to-Consumer; Peer-to-Peer; Consumer-to-Business; Converging Categories of eBusiness; Classical Strategic Planning; The New Views of eBusiness Strategy; Factors of Consumer Behaviour in the Online Environment; The Process of Emergent Strategy; The Framework for the Field of eBusiness; The Context of Strategy Formulation: The Four Infrastructures; eBusiness Strategy; Technology Infrastructure; Capital Infrastructure; Media Infrastructure; Public Policy Infrastructure; Formulate Strategic Direction and Choices; Drive Implementation; Understanding Customer Evolution; Integrating Offline and Online Activities

eBusiness Market Opportunity Analysis	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 25 Pages of Reference Notes highlighting the following: Market Opportunity Analysis for Online Firms; Competition Between Alliances of Firms Rather Than Between Individual Firms; Ways to Bring Value to Consumers and Change Behaviour; Industry Value Chains and Value Systems Rapidly Reconfigured; First Mover Advantage; Generic Value Types; Creating More Efficient Markets; New-to-the-World Value; Customise Offerings; Extend Reach and Access; Build Community; Enable Collaboration; Value Creation; Customer Decision Process; Unmet or Underserved Needs; Empathic Design; Relative Advantage to Competitors; The target customer segments; Partners; Market Readiness of Technology; Segment Interaction;

eBusiness Marketing 1	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 15 Pages of Reference Notes Components of E-Business; Process to Create and Deliver Goods, Services and Ideas; The Value Exchange Process; Definition of E-Business Marketing;

eBusiness Marketing 2	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture notes plus 11 Pages of Reference Notes The Marketing Mix The Transformation of the Marketing Mix The Internet's Impact on the Marketing Mix Business-To-Consumer Marketplace The Organisational (or BB) Marketplace Ranged Marketing Planning and Change Questions

eBusiness Metrics for Net-Enhanced Organisations	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: Assessing the Value of eBusiness to a Firm's Performance; Business Value of Information Technology; Resource-Based Theory for Net-Enhanced Organisations; High-tech firms and traditional manufacturing; Metrics Design; Construction of Variables and Measures

eBusiness Performance - Establishing Performance Metrics	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 26 Pages of Reference Notes highlighting the following: Performance Metrics and the Nature of Control; Control; Performance Metrics; Essential PM Criteria; The Need for Performance Metrics; eMetrics; Metrics to compare the organisation to the competition; Marketing Metrics; Leading-Indicator Metrics; Lagging Indicators; eBusiness Metrics; Online Business Performance Metrics; The Performance Dashboard; The Performance Dashboard Framework; Steps in Implementing the Performance Dashboard; Online and Offline Integration Metrics; Potential Problems Involving Metrics; The Paradox of Standards; Metrics Examples

eBusiness - Predictive Analytics	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: Predictive Analytics; Types of predictive analytics; Descriptive models; Decision models; Analytical Customer Relationship Management (CRM; Direct marketing; Cross-sell; Customer retention; Collection analytics; Statistical techniques; Time series models;

eMarketing Communication	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture notes plus 37 Pages of Reference Notes eMarketing Communication; Integrated Marketing Communication (IMC); Marketing Communication Tools; Marketing Communication Media; Media Characteristics; Broadcast Media; Narrowcast Medium; Pointcast Media; Print Media; Direct Postal and Electronic Mail; IMC Goals and Strategies; Branding versus Direct Response; Internet Advertising; Trends in Internet Advertising; Internet Advertising Formats; Wireless Advertising; Web Site Advertising Formats; Methodology For Building A Search Marketing Program; Step : Research.; Step : Expand.; Step : Reduce.; Step : Categorise.; Step : Capping.; Step : Ad copy development.; Step : Landing pages.; Step : Implementation.; Step : Measurement and optimisation.; Sponsorships; Slotting Fees; Interstitials, Superstitials, and Screen Interrupts; Marketing Public Relations (MPR); Web Site; Blogs; Community Building; Online Events; Sales Promotion Offers; Coupons; Sampling; Contests, Sweepstakes, and Games; Sales Promotion Metrics; Direct Marketing; Email; Permission Marketing: Opt-In, Opt-Out; Viral Marketing; Messaging; Location-Based Marketing; Direct Marketing Metrics; Spam; Privacy; Spyware; Which Media and Vehicles to Buy?; Effective Internet Buys; Efficient Internet Buys; IMC Metrics; Effectiveness Evidence;

eMarketing Communication Models	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following: Integrated Marketing Communication (IMC); Marketing Communication Tools; Marketing Communication Media; Media Characteristics; Broadcast Media; Narrowcast Medium; Pointcast Media; IMC Goals and Strategies; Branding versus Direct Response; Internet Advertising; Internet Advertising Formats; Web Site Advertising Formats; Search Marketing; Methodology for Building a Search Marketing Program; Search Engine Optimisation (SEO); Attribution management; Improving Direct Marketing; Product promotion; New sales channel; Ordering systems; Market operations; Sponsorships; Slotting Fees; Interstitials and Superstitials and Screen Interrupts; The Shoshkele; Marketing Public Relations (MPR); Blogs; Community Building; Bulletin boards; Online Events; Sales Promotion; Sales Promotion Metrics; Direct Marketing; eMail; Permission Marketing: Opt-In, Opt-Out; Viral Marketing; Spam; IMC Metrics

Information Gathering for eBusiness Performance Measurement	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 33 Pages of Reference Notes highlighting the following: Measurement and analysis; Clickstream; Online or offline data sources? Data Collection; Log files; Log files - Data inaccuracies and limitations; Page/Data tags; Network Data Collection; Network Data External Sources of Metrics Information; Online Information; Market Research; Online Surveys; Analyst Reports; Knowledge of respondent vs. nonrespondent characteristics; Perception as junk mail; Skewed attributes of internet population: upscale, male; Questions about sample selection (representativeness) and implementation; Contrasting online surveys with other survey formats; Moderating the potential weaknesses of online surveys; A/B and Multivariate Testing; A Case for better Online Customer Segmentation; Tips for Segmentation;

Internet Business Models	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 30 Pages of Reference Notes highlighting the following: Understanding the eBusiness Model; New eBusiness Models; Business Model Components; How do eMarketplaces create value? Typical eB Business Models; Changing Models in Changing Environments; Constructing a Value Proposition; The Online Offering; Are Organisational Business Models Different To B2C Models? The Resource System Revenue Models; Metamarket Switchboard Model; Traditional and Reverse Auction Models;

Measuring and Assessing Internet Distribution	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture notes plus 8 Pages of Reference Notes Electronic marketing channels; Structure of electronic marketing channels; Information flow v product flow; Virtual channels; Online shopping; Evaluation of electronic channels; Distribution channel metrics; Analysis of intermediaries, suppliers and facilitators; Product tracking metrics; Search engine marketing metrics;

Online Pricing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following: Pricing and Profitability; Skim Pricing of New Products; Cost-Driven Pricing; Three pricing questions for Net marketers; The Role of Price Elasticity; The Level and Dispersion of Prices; Price Sensitivity and Online information; The Price Sensitivity Factors; Value Uncertainty; The Reference Price Effect; Searching; Switching Cost Effect; Price-Quality Effect; Purchase Importance; Total Expenditures Effect; End Benefit Effect; Shared Cost Effect; Time-Based Pricing; Auctions; Specialty Auctions; Yield Management; Rental Pricing, Trial Pricing, and Sales; Personalised Pricing; Personalised coupons and discounts; Personalised Coupons and Loyalty Discounts; Personal-level Pricing Contracts; Bundle Pricing

Revenue Models for Online Businesses	AUD $35.00 Member price AUD $31.50

Revenue Models for Online Businesses Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: Revenue from subscription access to content; Revenue from Pay Per View access to documents; Revenue from CPM display advertising on site; Revenue from CPC advertising on site (pay per click text ads); Advertising; Affiliate Networks; Revenue from Sponsorship; Affiliate revenue; Access to customers for online research; Product Sales; License/Fee; Revenue Share; Professional Services; Cross Selling the Next Product; Purchasing variations; Contextual advertising;

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