Predictions for second half of 2009 The Marketing Association Of Australia And New Zealand

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Predictions for second half of 2009

1. Marketers will be cutting back on advertising and other promotional spending this year.

2. Traditional media, newspapers, radio and magazines will see the worst declines.

3. Advertisers' pull-back in overall marketing spending, coupled with a serious re-examination of traditional media, will create permanent changes that will affect the media mix and how media is planned and measured.

4. The Internet will continue to grow during the economic downturn, though at a far slower rate.

5. Growth in online display advertising will be sluggish

6. Ecommerce, will see growth slip even further

7. Things will get start to get better, sooner than expected.

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