Pricing (Understanding Value and Developing Pricing Planning) The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Pricing (Understanding Value and Developing Pricing Planning)


Pricing of Services	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 13 Pages of Reference Notes highlighting the following: Pricing; Pricings Dual Role in Services Marketing; Pricing Mechanisms; Perceptions of Value; A Buyer’s View of Price; The Nature of Price Sensitivity; The Nature of Service Costs; Time-Dependent Capacity and its Impact on Pricing; The Cost of Extra Customers; Price Discrimination and Time-Based Pricing; Price as a Surrogate Indicator of Service Quality; Basic Pricing Strategies; Multiple Services and Price Bundling

Setting Prices	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 37 Pages of Reference Notes highlighting the following: Key Terms; Introduction; Selection Of Pricing Objectives; Assessing The Target Market's Evaluation Of Price And It's Ability To Buy; Determining Demand; The Demand Curve; Demand Fluctuations; Gauging Price Elasticity Of Demand; Analysis Of Demand, Cost And Profit Relationships; Marginal Analysis; Break Even; Evaluation Of Competitors' Prices; Competition-Based Methods; Costs; Selection Of A Pricing Policy; Pioneering Pricing Policies; Development Of A Pricing Method; Competition Oriented Pricing; Determining A Specific Price; Discounts; Allowances; Geographical Adjustments; Legal And Regulatory Aspects Of Pricing;

Pricing Issues	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 15 Pages of Reference Notes highlighting the following: Summary; Guidelines for Developing Effective Channel Pricing Strategies; Different Classes of Resellers; Rival Brands; Special Arrangements; Conventional Norms in Margins; Margin Variation on Models; Price Points; Product Variations and Pricing; Other Issues in Channel Pricing; Pricing Control in the Channel; Changing Price Policies; Passing Price Increases through the Channel; Using Price Incentives in the Channel; The Grey Market and Free Riding;

Pricing And Gross Margin Planning	AUD $35.00 Member price AUD $31.50

10 pages of notes (plus PowerPoint presentation)

Introduction to Pricing Strategies	AUD $75.00 Member price AUD $67.50

Understanding what price buyers are willing to pay requires knowledge of the actual and perceived value they place on owning/having the product. Price can be a tool that the buyer uses to assist in making judgements about the quality of the offer relative to other offers in the market place. This is an excellent introductory short course about the specialist topic of Advertising. . There are 38 pages of notes supplemented with a PowerPoint presentation. The unit contains the following topics: Introduction to the Value Offer - Price and Payment; Price/Payment and the Concept of Value; The demand curve; Movements along and shifts in demand curves; Determining market price; Demand fluctuations; Gauging price elasticity of demand; Competition Oriented Pricing; Determining a Specific Price; Selection Of a Pricing Policy; Legal and Regulatory Aspects of Pricing; Recommended retail prices; Price Wars; Cost and Price Setting; Profit Margins; Different Classes of Resellers; Rival Brands; Conventional Norms in Margins; Price Points; Product Variations and Pricing; Channel Pricing; Passing Price Increases through the Channel; Using Price Incentives in the Channel; The Grey Market and Free Riding

The Psychology Of Pricing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 12 Pages of Reference Notes highlighting the following: The Psychology Of Pricing; The Concept Of Reference Prices; Price Thresholds And Weber's Law; Adaptation Theory And Pricing; Assimilation And Contrast Effects; Is There A Price-Quality Relationship?; The Effectiveness Of Odd Pricing;

Negotiating Price	AUD $50.00 Member price AUD $45.00



Pricing Service Products	AUD $35.00 Member price AUD $31.50



Price And Quality Perception	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: The Price-Quality Effect; Giffen and Veblen; Foundations of the limit concept; An application of the new approach; The the buy-response method

Competition Pricing	AUD $35.00 Member price AUD $31.50

Competition Pricing - Anticipating and Influencing Competitors' Pricing Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: Competition: Anticipating And Influencing Competitors' Pricing; Evaluating The Character Of Competitive Behavior; Cooperative Pricing; Competition: Anticipating And Influencing Competitors' Pricing; Adaptive Pricing; Opportunistic Pricing; Can Competitors Detect?; Can Competitors Retaliate?; Are Competitors Willing To Retaliate?; Predatory Pricing; Cutthroat Predation; Anticipating Competitors' Behavior; Influencing Competitors' Behavior; Signaling; Legal Suits; Capital Investment Policies;

Competitive Pricing Advantages	AUD $35.00 Member price AUD $31.50

Competitive Pricing Advantages - Establishing Foundations For More Profitable Pricing Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: Competitive Cost Advantages; Internal Cost Efficiencies; Economies Of Scale; Economies Of Experience; External Cost Efficiencies; Economies Of Logistical Integration; Temporary Cost Advantages; Competitive Product Advantages; Product Superiority; Product Augmentation; Sustaining Product Advantages;

Competitive Pricing Advantages - Establishing Foundations	AUD $35.00 Member price AUD $31.50

Competitive Pricing Advantages - Establishing Foundations For More Profitable Pricing Full Power Point Lecture plus 12 Pages of Reference Notes highlighting the following: Competitive Cost Advantages; Internal Cost Efficiencies; Economies Of Scale; Economies Of Experience; External Cost Efficiencies; Economies Of Logistical Integration; Temporary Cost Advantages; Competitive Product Advantages; Product Superiority; Product Augmentation; Sustaining Product Advantages;

Costs, Pricing and Value	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 20 Pages of Reference Notes highlighting the following: Value Theory; Value Based Pricing Versus Cost Based Pricing; Value Analysis And Value Engineering; Components Of Perceived Value; Cost; Exchange; Aesthetics; Relative Use; The Concept Of Benefits; Value Oriented Pricing; Improving Perceived Value; Determining Customers' Relative Economic Value; Reference Product; Life-Cycle Costs; Improvement Value; Maximum Acceptable Price; Determining The Seller's Price; Seller's Pricing Discretion; Customers' Inducement; Estimating Improvement Value; Weighting Incremental Benefits; Contingency Pricing; Competitive Advantage; Foundations For Profitable Pricing; Competitive Cost Advantages; Internal Cost Efficiencies; Economies Of Scope; Economies Of Scale.; Economies Of Experience.; External Cost Efficiencies; Economies Of Buyer Focus.; Economies Of Logistical Integration; Efficiency In Transfer Pricing; Temporary Cost Advantages;

Price	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 15 Pages of Reference Notes highlighting the following: Pricing Terminology; Product Life Cycle Pricing; Price Markups; The Relationship of Selling Price To Profits And Return On Assets; Pricing Strategies; To Develop Effective Pricing Policy a Firm Needs to Know:; Cost-Plus Pricing; Pricing at the Market; Pricing Using Contribution Analysis; Pricing Using Break-Even Analysis; Break-Even Analysis and Target Return Pricing;

Creative Pricing	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 12 Pages of Reference Notes highlighting the following: Different Pricing Bases; Creative Pricing; Differential Pricing; Differential Production Costs; Random Discounting; Perceived Value Pricing; Segmentation Pricing; Market Niche; Image; Offer; Image Pricing; Creative Pricing as a Strategy; Warning Symptoms;

Negotiating Prices With Customers	AUD $50.00 Member price AUD $45.00

Power Point Lecture notes plus 15 Pages of Reference Notes highlighting the following: Price and Value; Marketing as an Exchange of Value; Creating Customer Value; Value Exchange Theory; Negotiations Begin Internally; The Nature of Customer Negotiations; Negotiation Objectives; A Strategic Approach to Negotiation; Organising Facts and Assumptions; Determining Bargaining Methods; Deciding Upon Tactical Moves;

Effective Pricing: Realising A Product's Profit Potential	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture Notes Plus 8 Pages of Reference Notes Why Pricing Is Often Ineffective; Pricing Delusions; Markup Price; Target Return Price; How Pricing Becomes Effective; Planning For Effective Pricing;

Making Pricing Decisions	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 15 Pages of Reference Notes Making Pricing Decisions; Economic Value Analysis; Interpreting Economic Value; Economic Value Profile; Formulating A Pricing Strategy; Skim Pricing; Sequential Skimming; Penetration Pricing; Neutral Pricing; Selecting The Right Strategy; Segmented Pricing; The Risk Of Error In Strategy; An Intuitive Procedure For Pricing; Determining The Relevant Contribution Margin; Evaluating Price Sensitivity And Competition; Making

Methods of Pricing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 15 Pages of Reference Notes Cost-Plus; Development Of A Standard Mark-Up; Failings Of Cost-Plus; Value-Pricing; Following The Demand Curve; Penetration Pricing; Pre-Emptive Pricing; Break-Even Analysis; Break-Even Point; Limitations Of Break-Even Analysis; Straight Curves?; Product-Line Pricing; Price Plateaux; Follow-My-Leader Pricing; Psychological Pricing; High/Low Strategies; Low-Price Policies;

New Product Pricing	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture notes plus 12 Pages of Reference Notes What is a new product?; Basic pricing policies; The pricing of functionally similar and identical products; The use of consumer research in pricing a new brand; The pricing of functionally unique products;

Price as A Statement Of Value - A Marketing view of Pricing	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following: Creating Customer Value; Price And Value; What Is Value?; Value Is Perceptual; Value And Quality Are Different; Sources Of Value; Value Over A Product's Useful Life (Evc); How To Manage Value: Focusing Inside The Firm; How To Manage Value: Focusing On The Customer; Price Is A Creative Variable;

Price Considerations	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 28 Pages of Reference Notes highlighting the following: Price; What Is A Price?; Pricing Objectives; .;Profit Maximisation; .;Market Share; . Survival; .;Social Responsibilities; Prices And Demand; Demand Shifts; Factors Affecting Demand Curves; Prices, Costs And Volume; Demand; Factors Affecting Prices; Pricing Strategies; Competition; Other Pricing Considerations;

Price Sensitivity: The Key to Effective Pricing	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 15 Pages of Reference Notes highlighting the following: Factors Affecting Price Sensitivity; The Unique Value Effect; The Substitute Awareness Effect; The Difficult Comparison Effect; The Total Expenditure Effect; The End-Benefit Effect; The Shared Cost Effect; The Sunk Investment Effect; The Price-Quality Effect; The Inventory Effect; Managerial Analysis Of Price Sensitivity; . The Substitute Awareness Effect; .;The Difficult Comparison Effect; . The End-Benefit Effect; . The Shared Cost Effect; . The Inventory Effect; The Economics Of Price Sensitivity; Short-Run Versus Long-Run Elasticities; Generalisations About Price Elasticities;

Pricing Established Products	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture plus 13 Pages of Reference Notes highlighting the following: The practical approach to price revision; Check lists for price reviews; Production and cost factors; The buy-response survey; Competitive situations; Additional features of the questionnaires; Fields of application; Case histories;

Profit-Oriented and Cost-Based Pricing	AUD $75.00 Member price AUD $67.50

Full Power Point Lecture plus 25 Pages of Reference Notes highlighting the following- Pricing policies; Pricing procedures; Cost-based pricing; The basic concepts of the contribution approach;

Pricing in the Marketing Mix: Maintaining strategic consistency	AUD $50.00 Member price AUD $45.00

Pricing in the Marketing Mix: Maintaining strategic consistency Full Power Point Lecture plus 21 Pages of Reference Notes highlighting the following- Pricing Related Products; Pricing substitute products; Pricing complementary products; Selecting Loss Leaders; Product Lines And Competitive Pricing; Flanking brands and competitive pricing; Product Lines And Price Perceptions; Pricing and promotion; Pricing And Advertising; Pricing And Personal Selling; Setting The Promotional Budget; Price as a promotional tool; Pricing Tactics to Induce Trial; Defensive Pricing; Trade Dealing; Pricing and distribution; Selecting An Appropriate Channel; Maintaining Minimum Resale Prices; Limiting Maximum Resale Prices; Alleviating overpricing;

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