Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.
Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young
Perth




A Regional Association with a Global Perspective
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Promotion and Persuasion
 
MKT21157 AUD $50.00
Member price AUD $5.00
 
Promotion and Persuasion
 
Full Power Point Lecture plus 15 Pages of Reference Notes highlighting the following-
Source Factors; Source Credibility; Applying Expertise; Trustworthiness; Corporate Leaders As Spokespeople; Limitations Of Credible Sources; Applying Similarity; Understanding The Meaning Of Celebrity Endorsers; Applying Likability: Decorative Models; Message Factors; Order Of Presentation; Conclusion Drawing; Message Sidedness; Refutation; Verbal Versus Visual Messages; Comparative Advertising; Fear Appeals; Humour Appeals; Channel Factors; Effects Of Alternative Mass Media; Differences In Information Processing; Effects of Context and Environment;

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