Public Relations/Marketing Public Relations The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Public Relations/Marketing Public Relations


Marketing Public Relations	AUD $50.00 Member price AUD $45.00

Full Power Point Lecture notes plus 15 Pages of Reference Notes Study Guide - Marketing Communication; The Difference Between Media and Vehicles; Media Planning; The Role of Media Planners; Classes of Media; Traditional versus Non-Traditional Media; Specialised Media; Traditional Media (Mass Media); General Procedures in Planning Media; Principles of Selecting Media Vehicles; Media Plans Are Custom Tailored; Problems in Media Planning; Media Proliferation; Insufficient Media Data; Time Pressures; External Influences on Media Decisions; The Pressure to Produce Creative Media Plans.; Institutional influences on Media Decisions.; Lack of Objectivity; Measuring Advertising Effectiveness;

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