Retailing and Retail Marketing The Marketing Association Of Australia And New Zealand

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» Education, Training and Development » Marketing Courses - MXpress » MXpress Courses by Subject » Retailing and Retail Marketing


Retailing	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 12 Pages of Reference Notes highlighting the following- The Importance Of Retailing; Major Methods Of Retail Operation; Department Stores; Mass Merchandising Shopping Chains; Specialty Stores; Discount Stores; Direct Retailing; Franchising; Shopping Centres; Retail Management And Planning; Defining A Market Target; Developing Product/Service Offerings; Creating An Image And Promotional Strategy; Selecting A Proper Location; Determining Price Levels; Controlling The Retail Mix; Trends In Retailing; The Wheel Of Retailing; Electronic Shopping; The Computer; The Growth Of Specialty Retailing; Warehouse Retailing;

Retailing 2	AUD $35.00 Member price AUD $31.50

Full Power Point Lecture plus 10 Pages of Reference Notes highlighting the following- The Value Of Retailing; Classifying Retail Outlets; Form Of Ownership; Level Of Service; Merchandise Line; Method Of Operation; Nonstore Retailing; Retailing Strategy; Positioning A Retail Store; Keys To Positioning; Retailing Mix; Retail Pricing; Off-Price Retailing;

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