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Quality in Marketing: Putting the Customer First, Last, and Everywhere in Between AUD $5.00
 
9 pages Quality in Marketing: Putting the Customer First, Last, and Everywhere in Between
 
The Marketing Of Service Products AUD $10.00
 
35 Pages The Marketing Of Service Products
 
The Marketing Of Service Products AUD $10.00
 
35 Pages The Marketing Of Service Products
 
The Pricing Of Services AUD $5.00
 
5 pages The Pricing Of Services
 
The Service Setting AUD $5.00
 
10 Pages The Service Setting
 
Managing the Service Product: AUD $5.00
 
10 Pages Managing the Service Product:
 
Handling Customer Complaints AUD $5.00
 
10 Pages Handling Customer Complaints
 
Planning the Service Encounter AUD $5.00
 
8 Pages Planning the Service Encounter
 
Customer Satisfaction AUD $7.50
 
18 Pages Customer Satisfaction
 
Customer Service Is... AUD $5.00
 
13 Pages Customer Service Is...
 
What Is A Customer? AUD $5.00
 
6 Pages What Is A Customer?
 
Developing A Customer Service Policy AUD $5.00
 
5 Pages Developing A Customer Service Policy
 
Dissatisfied Customers AUD $7.50
 
15 pages Dissatisfied Customers
 
Customer Service AUD $7.50
 
15 Pages Customer Service
 
Fear of Focus in the Distribution of Financial Services AUD $5.00
 
9 Pages Fear of Focus in the Distribution of Financial Services
 
Identifying Customer Service Failures AUD $5.00
 
10 pages Identifying Customer Service Failures
 
Managing Market Communication and Image AUD $7.50
 
14 Pages Managing Market Communication and Image
 
Interdependence in the Service Encounter AUD $5.00
 
10 pages Interdependence in the Service Encounter
 
Customer- Provider Interaction AUD $5.00
 
11 pages Customer- Provider Interaction
 
Customer- Provider Interaction AUD $5.00
 
10 Pages Customer- Provider Interaction
 
Managing Internal Marketing AUD $7.50
 
14 Pages Managing Internal Marketing
 
Feedback And Restitution AUD $7.50
 
14 Pages Feedback And Restitution
 
Establishing The Key Success Factors In Service Marketing AUD $7.50
 
18 Pages Establishing The Key Success Factors In Service Marketing
 
Marketing And Service Organisations AUD $5.00
 
8 Pages Marketing And Service Organisations
 
Marketing Strategy And The Marketing Mix In Service Marketing AUD $7.50
 
14 Pages Marketing Strategy And The Marketing Mix In Service Marketing
 
Managing Market Communication and Image AUD $7.50
 
14 Pages Managing Market Communication and Image
 
Managing Customer-Perceived Service Quality AUD $5.00
 
7 Pages Managing Customer-Perceived Service Quality
 
The Nature of Services and Service Quality AUD $7.50
 
16 Pages The Nature of Services and Service Quality
 
Objectives For Non-Profit-Making Organisations AUD $5.00
 
8 Pages Objectives For Non-Profit-Making Organisations
 
People And Services AUD $7.50
 
14 Pages People And Services
 
Customer-Perceived Service Quality AUD $7.50
 
14 Pages Customer-Perceived Service Quality
 
Physical Evidence And Services AUD $5.00
 
12 pages Physical Evidence And Services
 
Successful Marketing Of An Professional Practice AUD $10.00
 
48 Pages Successful Marketing Of An Professional Practice
 
Promotion And Services AUD $7.50
 
15 Pages Promotion And Services
 
Process And Services AUD $5.00
 
11 Pages Process And Services
 
Quality Management and the Five Rules of Service AUD $7.50
 
17 Pages Quality Management and the Five Rules of Service
 
Organising for Market Orientation: AUD $7.50
 
19 Pages Organising for Market Orientation:
 
Services Marketing AUD $10.00
 
38 Pages Services Marketing
 
The Nature of Services AUD $5.00
 
6 Pages The Nature of Services
 
Service Marketing Is Different AUD $5.00
 
6 Pages Service Marketing Is Different
 
Breaking Free from Product Marketing AUD $5.00
 
10 Pages Breaking Free from Product Marketing
 
Look to Consumers to Increase Productivity AUD $7.50
 
12 Pages Look to Consumers to Increase Productivity
 
The Employee as Customer AUD $5.00
 
8 Pages The Employee as Customer
 
Branding Services AUD $7.50
 
15 pages Branding Services
 
Customer Service: Achieving A Competitive Edge AUD $10.00
 
50 Pages Customer Service: Achieving A Competitive Edge
 
Managing Demand and Supply AUD $7.50
 
13 Pages Managing Demand and Supply
 
The Service Encounter AUD $7.50
 
19 Pages The Service Encounter
 
The Service Economy AUD $7.50
 
16 pages The Service Economy
 
Marketing Research For Service Firms AUD $5.00
 
8 Pages Marketing Research For Service Firms
 
The Organisational Setting AUD $5.00
 
10 pages The Organisational Setting
 
Place Decisions AUD $5.00
 
10 Pages Place Decisions
 
Pricing Of Services AUD $7.50
 
13 pages Pricing Of Services
 
Service Product AUD $7.50
 
17 Pages Service Product
 
Service Quality AUD $5.00
 
10 pages Service Quality
 
The Nature of Service Quality AUD $5.00
 
12 pages The Nature of Service Quality
 
Service Leadership AUD $7.50
 
15 Pages Service Leadership
 
Managing Service Culture: The Internal Service Imperative AUD $5.00
 
12 Pages Managing Service Culture: The Internal Service Imperative
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Marketing in Black and White
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