Static websites are no longer enough to build relationships with customers using the Internet. Web 2.0 and the growth of social networking have created exciting tools for businesses to find and communicate with customers. Businesses that are not aware of these tools could be passing up opportunities to create a competitive edge and risk looking staid to an increasingly savvy and social Internet population. More brands are expected to turn to the Web for advertising, brand building and marketing as budgets continue to tighten. However, the entire social media landscape continues to change and evolve at a rapid pace. Most of the companies are not sure if they should be participating and if so, which platforms should they utilise: Blogging, Facebook, LinkedIn, Twitter, MySpace…? The parameters surrounding social media marketing are still arguably elusive today, and there is a need for companies who do not want to miss the Social Media marketing ‘train’ to get a perfect understanding on where and how to start a successful campaign, and how they can efficiently measure their ROI.
Key topics
· Social Media Marketing campaigns implementation
· Knowing which social media to choose for your company
· Measuring the effectiveness of your campaign and your ROI
Key features
· Identifying the best practices from companies which have successfully implemented Social media Marketing campaigns
· Learning how to measure your Return on Investment from Social Media marketing
· Knowing what are the best sites and tools out there in order to gain a better business exposure and build brand awareness
· Managing your online reputation
· Managing efficiently the time and flow of information resulting from your Social media marketing campaign
*** MAANZ members are entitled to special savings upon attending this event. ***
For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +612 9223 2352
Email add: estherw@marcusevanskl.com