The ACCC has slammed AMV Holdings Ltd, a UK-based premium mobile services company, for ignoring earlier warnings and deceiving consumers. The Marketing Association Of Australia And New Zealand

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The ACCC has slammed AMV Holdings Ltd, a UK-based premium mobile services company, for ignoring earlier warnings and deceiving consumers.

Published in Dolly, Girlfriend and TV Hits, the company’s adverts have been deemed misleading by the ACCC. Singled out for their busy layout, targeting of youth and inadequately disclosed payment plan, acting ACCC chairman, Peter Kell also alleged their use of fine print disclaimers was inappropriate and in breach of the Trade Practices Act 1974.

The ACCC was particularly concerned that consumers were being deceived into believing they were making a one-off purchase rather than subscribing to an ongoing plan.

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