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The full top-10 list:
- Facebook
- MySpace
- YouTube
- Twitter
- Yahoo
- MSN/Windows Live/Bing
- Flickr
- LinkedIn
- Blogger
- MocoSpace
The Advertising Picture
Because both the mobile and social networking channels are still emerging, eMarketer said that estimating the market for mobile social advertising and marketing is premature.
However, the firm expects overall mobile advertising to generate $416 million in US ad spending this year, writes MediaBuyerPlanner. In a similarly optimistic projection, the Mobile Marketing Association expects mobile ad spending to grow 27% to $2.1 billion in 2010.
However, mobile marketing will not truly hit its stride until it overcomes four challenges, MediaBuyerPlanner said:
- Mobile opportunities must grow. Currently, fewer than one in five Americans has a smartphone, meaning that the most advanced marketing opportunities, like applications, reach only a small percentage of the population.
- Marketers are still hunting for the “killer app.” Current mobile formats still treat mobile devices like small computer screens - rather than as opportunities to create highly personalized campaigns that reach users as they go through their day.
- Marketers that spend money on innovative apps often don’t follow through with ad campaigns. VW, for example, created a GTI application for the iPhone, which has been downloaded more than two million times in just three weeks. But the automaker did not buy mobile ads for the launch and instead put its marketing dollars into the development of the app.
- The mobile web still lacks standardized methods and an easy way to run campaigns that reach scale. There are also no uniform methods of measurement, and it is a challenge to track mobile campaigns across web campaigns in third-party media planning tools.
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