“Suppose it’s got something to do with when doing a search, getting the most and best hits back, i.e. no crap.”

“A practise that improves performance and relevance of result sets for search engines. Never heard of it as a service.”

“No understanding at all…is it something that makes Google work better?”

“My guess is that you pay for a good position on the search engine.”

That is how 4 of 33 respondents in a closed study defined SEO. This very basic study was conducted among tertiary qualified professionals to provide a snapshot of the ‘general public’s ‘ understanding of search engine optimization. All respondents were asked not to perform any research prior to answering the questions.

Interestingly, quite a few people (30%) considered SEO to be a practice performed by the search engines themselves, such as changing the algorithm to improve performance and deliver more relevant results.

In addition, a surprisingly high number of respondents (42%) had a basic idea of the practice of SEO, citing that changes would need to be made to a target website to improve its ranking in the search engine results pages (SERPs).

Read the whole article title: Oh, That's Right, We Don't Need SEO Standards

Here is the link to the article: http://www.marketingpilgrim.com/2009/06/oh-thats-right-we-dont-need-seo-standards.html