eMag issues for 2009 The Marketing Association Of Australia And New Zealand

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eMag issues for 2009

eMag Issue #0901 Contents

Personal Dimensions of Management:

Nation Branding

The Marketing Mix Strategy

Introduction

Developing Marketing Mixes.

The Importance Of Commitment

Fundamental Forces

Management self-development

Answering Marketing Case Study Questions

What the examiner wants

the 6-Step Method

Classical Marketing Papers:

Neil Borden - The Concept of the Marketing Mix

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eMag Issue #0902 Contents

Quotations

New Offer Development Strategy

Marketing Planning

Advertising Design

B2B or Organisational Pricing

The Marketing Association of Australia and New Zealand

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eMag Issue #0903 Contents

Articles

Research Methods

Measuring Service Quality: SERVQUAL

The Marketing Association of Australia and New Zealand

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eMag Issue #0904 Contents

Adding Cause to Branding

Advertising Research

Developing a Realistic and Positive Sales Image

Go to Market Plan

Negotiating a sales deal

Let them steal your ideas

Technology and Innovation in Management

The Modern Organization

Marketing and Culture

Fundamental Changes Facing Managers

The Marketing Association of Australia and New Zealand

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