CLOSE INVENTION

CLOSE Workshop
WORLD SESSION #3 - Australia/APAC
Macquarie Graduate School of Management (MGSM)
Monday, March 31, 2008
Sydney, Australia
9:00 am – 5:00 pm (EDT)
Workshops already held in New York and London have received  rave reviews!

MAANZ and The Chief Marketing Officer (CMO) Council invites you to be a key contributor and integral part of the evolution of sales and marketing effectiveness. CLOSE - The Coalition to Leverage and Optimize Sales Effectiveness - is a new community of sales and marketing executives, dedicated to developing best practices in optimizing sales performance through the integration and close partnership between sales and marketing.

This Workshop will explore the strategic value derived from closer integration and alignment with marketing, channel and customer service groups within the enterprise. The interactive workshop will establish best practices specific to where and how sales and marketing organizations should be deriving greater business value from tighter synergies, unified strategies, better information sharing and analytics, and well-defined measures and metrics.
Join us as we break down barriers and conquer those divides that can hinder the overall success and efficiency of the sales process.

More information here

Registration information here

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April

ASIA FAST FORWARD
ESOMAR World Research Conference
Singapore / 7 - 9 April 2008

Forecasters suggest that within decades, the Asia Pacific region will become the world's dominant economic force and biggest market.
Asia Fast Forward looks at the role of research in bringing this date closer and making these predictions a global reality.
Ideas for papers, presentations, discussions that capture the optimism, creativity and innovation rising from this region are now welcomed.
ASIA FAST FORWARD - Topics & Guidelines

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PRODUCT INNOVATION: GENERATING BIG IDEAS, PICKING THE WINNERS
An intensive two-day seminar on how to improve the front end of your new product process to create breakthrough, high impact and profitable new products

http://www.marcusevans.com/html/eventdetail.asp?eventID=13342&SectorID=1&divisionID=

7th & 8th April 2008
Swissotel Sydney

Event information

Cover letter

Event Brochure

* MAANZ members are entitled to discount and savings, kindly contact Ms.Esther for details! *

For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +603 2723 6699
Email add: estherw@marcusevanskl.com

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WINNING AT PRODUCT DEVELOPMENT
Best Practices for Maximum Productivity in New Product Innovation
Offered for the first time in Australia, this powerful two-day seminar is essential for any organisation that wants to improve idea-to-launch, gating and portfolio management systems with the aim of realising higher success rates, increased profits and faster times to market.

Event information

31 March – 1 April 2008, Langham in Auckland
http://www.marcusevans.com/html/eventdetail.asp?eventID=13345&SectorID=1&divisionID=

Cover letter

Event Brochure

3 – 4 April 2008, Rendezvous in Melbourne
http://www.marcusevans.com/html/eventdetail.asp?eventID=13344&SectorID=1&divisionID=

Cover letter

Event Brochure

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WINNING AT PRODUCT INNOVATION: CREATING AND LAUNCHING SUPERIOR NEW PRODUCTS

This seminar, happening on the 10th & 11th April 2008, Singapore is based on Dr. Cooper’s best selling book, Winning at New Products, also: Portfolio Management for New Products; and Product Leadership: Creating and Launching Superior New Products.

Trainer’s Profile:
Dr Robert G. Cooper
Founder and President
Product Development Institute
Professor of Industrial Marketing and Technology Management
McMaster University (Ontario, Canada)

Author and Co-author of:
• Winning at New Products (Bestseller)
• Portfolio Management for New Products
• Generating Breakthrough New Product Ideas
• Lean, Rapid and Profitable New Product Development
• Product Leadership: Pathways to Profitable Innovation
• Product Development for The Service Sector

Key Topics:
• Achieving superior product innovation performance results: Benchmarking best practices
• Your Idea-to-Launch NPD process – A Stage-Gate® system for your business
• Picking new product projects – best practices in Portfolio Management
• Generating breakthrough new product ideas
• Organising for NPD: Fostering effective cross-functional teams and the right climate for innovation

Key Features:

• How the Stage-Gate® system works – a detailed walkthrough of this most popular method.
• How to use the productivity index, scorecards and strategic buckets to maximise the value of your development portfolio.
• How to develop unique superior products with a compelling value proposition. Also learn the best ways to gain insights into customers’ unspoken and unmet needs through voice-of-customer research.
• How successful companies consistently have a steady stream of winning new products – what they do differently and How to organise for product innovation –

** All MAANZ members are entitled to a special 10% discount upon registering with the event Official Registrar, Ms. Tan Peng Pheng. Please reach her at the below contact details.

For event brochures, please contact:

Name: Ms. Tan Peng Pheng (Senior Marketing Executive)
Tel: 00 603 2723 6614 (DID)
Email: TanP@marcusevanskl.com

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May

ETHICAL INVESTOR GREEN MARKETING FORUM
Sydney 26 May, Melbourne 28 May

Climate change has captivated the Australian consumer like never before. Evidently, many businesses are already beginning to reap the rewards of taking on a green-driven marketing strategy

However, is your green marketing the real thing? This conference is your chance to hear directly from the ACCC and make sure your eco claims are appreciated rather than derided by consumers

Join the ACCC, leading companies and marketing experts at Australia’s FIRST independent one-day forum addressing the opportunities for businesses seeking to ‘green’ market their products and services.

As a MAANZ member we are happy to extend a special priority booking offer to you. If you like the look of this compelling conference agenda, book now to receive an additional 10% discount for you and your colleagues. Places are limited so you should take advantage of this now before the conference fills up.

For more information and to book, please contact Cheryl on:

Phone: Cheryl Samarasinghe on 02 9555 2358
Email: cheryl.samarasinghe@ethicalinvestor.com.au

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3RD ANNUAL PR & CORPORATE COMMUNICATIONS SUMMIT 2008

Dates: 27th & 28th May 2008

Venue: Dockside, Darling Harbour, Sydney

Register online at: www.frocomm.com.au

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June

STRATEGIC SUPPLY CHAIN MANAGEMENT FOR FMCG 2008
June 25 - 26, 2008 • Dockside, Sydney, NSW
IQPC's Strategic Supply Chain Management for FMCG 2008 conference.
www.iqpc.com/au/supplychain

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BLUE OCEAN – DEVELOPING NEW APPROACHES TO TACKLE COMPETITOR
Master the process of the blue ocean strategy to match the goals to the capabilities of your organisation

16-17 June 2008, Sydney
http://www.marcusevans.com/html/eventdetail.asp?eventID=14024&SectorID=1&divisionID=0

19-20 June 2008, Melbourne
http://www.marcusevans.com/html/eventdetail.asp?eventID=14028&SectorID=1&pageID=0

23-24 June 2008, Auckland
http://www.marcusevans.com/html/eventdetail.asp?eventID=14029&SectorID=1&pageID=0

For further details and brochures, please contact:
Ms. Esther Wong
Tel No: +603 2723 6736
Fax No: +612 9223 2352
Email add: estherw@marcusevanskl.com

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July

ADVERTISING & MARKETING SUMMIT 08

21 & 22 july :: dockside, Sydney

:: unlocking excellence

http://www.acevents.com.au/ad2008

Celebrating its 7th year; the annual gathering for the nation’s advertising & marketing industries returns to Sydney in July. Join the leading industry minds and the vibrant discussion giving you the insights to unlock excellence

:: speakers ::

Mark D’Arcy, Chief Creative Officer, Time Warner Global Media Group (USA)

Steve Simpson, Chief Creative Director & Partners, Goodby Silverstein & Partners (USA)

Harold Mitchell AO, Chairman, Mitchell & Partners

Siimon Reynolds, Co-Founder, The Photon Group

Gerrard Smith, Marketing Director, Pepsi

Bill Obermeier, Managing Director Brand Advertising & Sponsorship, Telstra

Graham Christie, Consumer Marketing Manager, Vodafone

Jon Bradshaw, Director of Marketing, Virgin Mobile

Letitia Hayes, Experiential Marketing Manager, Sony

Karim Temsamani, General Manager, Google

Jack Matthews, CEO, Fairfax Digital

Tony Faure, CEO, Ninemsn

Rohan Lund, CEO, Yahoo 7

Ian Stewart, Senior Vice President, MTV (Asia)

Gary Hays, Head of Virtual Worlds, Project Factory

Ed Smith, CCO, News Digital Media

David Whittle, Managing Director, Mark

Rob Belgiovane, Executive Creative Director, BWM

Piers Hogarth-Scott, CEO, Yooster

John Du Vernet, Head of Special Projects, Naked

:: themes ::

Engage or enrage

Advertising in new worlds

What marketers want and how they want it

The Digital Leaders forum

Unleashing the power of brand experience

Monetising social media

Integration, challenge, solution, results

Getting WOM in the mix

Partnerships for success

The mobile marketing advantage

Y speaks, Y we participate

Continual brand repositioning

The power of emotional branding

Redefining consumer engagement models

New Business Models for a Digital World

Get the advantage and avoid the rhetoric to the questions you have not considered and the answers you need to have.

WORKSHOP: EMERGING MARKETING CHANNELS

Emerging Marketing Channels

Workshop, st1:place w:st="on">San Francisco, CA, US, July 17, 2008

Featured Speakers: Jeremiah K. Owyang, Peter Kim

The social shift in consumer behaviours and the proliferation of Internet technologies that facilitate these behaviours has altered the marketing landscape. Rich media like online video and podcasting changes the way people consume media, word-of-mouth . . .

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August

RETAIL EXPO AUSTRALASIA

12-14 August 2008, Sydney Convention and Exhibition Centre

www.retailexpo.com.au

4TH ANNUAL STRATEGIC CORPORATE COMMUNICATION

Utilsing new methodologies to strengthen and enhance corporate communication initiatives

Date: 20 - 22 Aug 2008

Location: Melbourne, Australia

Event Type: Conference

Corporate Communicators are increasingly facing the challenge of successfully conveying organisational objectives and initiatives to an ever expanding and progressively more aware audience.

The rise and popularity of social media, the desire for organisations to remain honest and transparent with both internal and external stakeholders, and the need to ensure your message doesn’t get lost in the crowd are all issues that require careful consideration in the refinement of your current communication strategy or the crafting of a new initiative that takes advantage of your strengths and nullifies the negatives.

New tactics and approaches need to be explored and adapted in order to create a cohesive and integrated strategy that not only promotes the business, but is also an integral part of long term strategic objectives across the business. To achieve success, communicators also have to work far more closely with senior and middle management, consumers and the media in a dynamic yet sustainable manner.

This two-day conference will identify and explore solutions to the challenges that face corporate communication professionals and suggest how to:

* Develop a cohesive and fully integrated strategy the meets the requirements of your organisation

* Define media strategies that position your company in the best possible light

* Achieve successful resolution of the issues that affect the way your organisation is perceived

* Create opportunities that allow for successful future growth of your ideas and initiatives

Visit website

Event Brochure

8TH ANNUAL PRICING STRATEGY FORUM

25th & 26th August 2008

Sydney Australia

 

Most executives name pricing as their major challenges and major weakness. If you don’t have a carefully considered pricing strategy, chances are you are leaving money on the table.

 

Unfortunately, companies around the world undermanage pricing, under invest in building superior pricing capabilities, and in process allow percentage points of price to slip through their hands.

 

Factors such as fierce competition in the market, constant increases in interest rates and reductions in prices are forcing executives to search for ways to boost sales and increase returns.

Now, rising consumerism is driving economic growth. Likewise, the market landscape is constantly changing and evolving, due to innovation and the emergence of new communication channels. Nowadays, the companies’ pricing structures are more transparent to consumers than before. Faced with increased competition, maturing markets and pricing pressures, how can marketers and pricing specialists cope?

This must attend conference will enable delegates to increase their strategic understanding and technical expertise in setting price, competitive analysis, revenue management, and new technologies to assimilate what is applicable to current market place.

KEY BENEFITS

·         Managing a world-wide pricing organisation effectively and efficiently

·         Integrating key internal functions to facilitate cohesive pricing

·         Diagnosing challenging pricing problems within organisation with business partners

·         Gaining experiences with a complete tool set for developing value-based pricing strategies

·         Emplacing the most effective pricing corridor by targeting the proper customer segments

 

http://www.marcusevans.com/html/eventdetail.asp?eventID=14208&SectorID=1&divisionID=

 

** All MAANZ members are entitled to 10% discounts, for more details kindly contact Ms. Esther for enquiry and registration **

 

For further details and brochures, please contact:

Ms. Esther Wong

Tel No: +603 2723 6736
Fax No: +612 9223 2352

Email add: estherw@marcusevanskl.com

 

 

 

MANAGING TRADE AND CATEGORY MARKETING SPEND

25-26^th Aug 2008 in Melbourne

28-29^th Aug 2008 in Sydney

 

Strategising your trade and category spend to maximise sales, profit and the spend return, whilst winning your trade partners’ continuous support against your competitors

 

Event summary:

Managing Trade & Category Marketing Spend professional training course is tailor-made according to the market needs to ensure that you are keep pace with the competition and latest development of the global trade & retail trend. As trade spending should benefit both manufacturers and retailers. Therefore, it’s crucial to grasp into the retail world, handling their expectation and investing right in trade & category spend to promote win-win partnership to drive sales and profit. This workshop aims to cover the profitable promotion strategies that designed around specifics - different geographical regions, different retail chains, different product categories, different brands-all make different demands on manufacturers and present different opportunities for cutting costs, improving alignment with the trade, and enhancing results.

 

This interactive professional training course also includes thoughtful designed action sessions to encourage active participation in sharing and generate new ideas among the participants across industry, to improve the trade spend return - the largest single cost area for the business after wages and salaries and the most significant cost in marketing products to consumers.

 

Your international course trainer: 

Brian Moore Managing Director

EMR-NAMNEWS (UK)

 

About your international trainer:

Brian Moore is Managing Director of EMR-NAMNEWS Ltd, a UK-based marketing/sales consultancy and training company in the Supply and Retail sectors, publishers of NAMNEWS, a global newsletter for key and national account managers, and kamcity.com and a website devoted to the needs of global and local trade marketing, category and key account management professionals.

 

Following a key account and marketing background in Sandoz-Wander and Wella, he has over the past 20 years conducted a wide variety of consultancy and training projects (Trade Marketing, Finance, Marketing, Key Account Management, Category Management, Global Customer Planning and Management) in the UK, Continental EU, C&E Europe, Middle East, India, China, SE Asia, Americas and Canada.

 

Brian has also spent the past fifteen years helping global clients manage their Wal-Mart business in the key Wal-Mart countries, and helping to manage strong local wholesale and retail customers within an EU/Global context.

 

 

Testimonials about your international course trainer of past workshops:

 

Good Insights and thought provoking. Provides a Global view on the issues.

National Account Manager, McCormick Foods

 

Brian Moore - Brillant in both, knowledge & tools on how to utilise for managing & reducing trade marketing spend.

National Account Manager, Norganic Foods

 

Fantastic practical application of Category Management principals.

Senior Brand Manager, Novartis

 

I found the event very informative and worthwhile. It was invaluable in that it made me look and review different aspects of our business.

National Account Manager, Ansell Healthcare

 

Whilst not a typical key account mgt course, the course did challenge me to think outside the square and question everything that currently is.

National Account Manager, Ansell Healthcare

 

Brian’s experience and insight into the global market is extremely engaging - global trends for local level.

State Manager, Premium Beverages

 

Interesting, thought provoking insightful.

Sales Operations Manager, Red Bull Australia

 

As a marketer, it potentially brings together the sales and marketing functions in a more productive way. Some fantastic and simple tools.

Marketing Manager, Barloworld Coatings

 

A fantastic course which I definitely recommend for all sales and marketing. It differentiates itself by focusing in details non underlying issues and challenges suppliers face in the retail industry such as the threat of p/label and managing trade spend which many other training groups do not touch on or vaguely cover. Worth the investment. Good job Brian!

Business Analyst, 3M Australia

 

Some useful ratios that I will definitely use in the future. Great insight into what drives retailer decisions.

Trade Marketing Coordinator, George Weston Foods

 

Highlights of the event:

 

Special Offer*

 

All workshop participants will receive a complimentary 3 months subscription to the world’s leading news resource for trade, category and account management executives. NAMNEWS (National Account Manager News) is a monthly newsletter and daily news service, reporting on the FMCG retail/wholesale trade in the UK, Europe, Asia Pacific and major world markets.

 

** All MAANZ members are entitled to 10% discounts, for more details kindly contact Ms. Esther for enquiry and registration **

For further details and brochures, please contact:

Ms. Esther Wong

Tel No: +603 2723 6736
Fax No: +612 9223 2352

Email add: estherw@marcusevanskl.com

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September

MARKETING 2.0 AND BEYOND

Recognising the strategic potential of online marketing
Date: 17 - 19 Sep 2008
Location: Sydney, Australia
Event Type: Conference

The online arena is increasingly being hailed as the future of the marketing profession. Applications such as blogs, wikis, search engines, mobile communications and social networking sites such as facebook are seemingly perfect tools for marketers to use in communicating their organisation’s products and strategies to their target demographic.

However, there is a lack of understanding from senior managers, who see this area as fraught with risk and better handled by those with a focus on the technology behind the applications. Even marketers themselves can fall into this trap, meaning that opportunities are wasted, or worse still, never explored.

Marketers need to ensure that marketing 2.0 is understood and not relegated or consolidated into the technical or web focused departments, but acknowledged as a legitimate part of the marketing function, or the organisation risks their competitors gaining a significant advantage in a highly competitive market.

This two-day conference will identify and explore solutions to the challenges that face marketing professionals in developing a marketing 2.0 strategy and suggest how to:

* Develop a strategy that provides maximum exposure for your organisation

* Explore the opportunities presented by marketing 2.0 platforms

* Optimise your position on search results

* Encourage awareness and appreciation of marketing 2.0 across the organisation

* Integrate and build on initial successes in future marketing campaigns

http://www.arkgroupaustralia.com.au/events-c031Marketing2.0.htm

GREEN MARKETING AND BRANDING

11-12 September 2008

Sydney

 

 

The 21^st Century has been labeled the “Century of the environment” as a result the new sophisticated savvy consumer are now increasingly prioritising green and environmentally safe products. It is vital marketing campaigns successfully integrate green initiatives into their existing marketing mix developing a unique approach in an arena filled with greenwash, guaranteeing your consumer an authentic green product and complying with governing agencies.

 

Key topics

·         Validating your product! Overcoming the skeptics & ensuring your product is green and complies with governing agencies

·         Customer behaviours and evidence  on benefiting from marketing your product green

·         Avoiding greenwash to create a unique green product

 

Key features

 

·         Understand how your product complies with green governing agencies to produce an authentic green campaign

·         Maximise the value of the consumer research to gain greater insight in to the green consumer – access to behaviour patterns and emotional triggers of the green consumer

·         Become a good corporate citizen with greater consumer insights to develop  a more targeted marketing strategy for maximum ROI

·         Avoid greenwash by creating a unique green product

·         Integrate a successful green strategy into your marketing mix; dissecting the difference of a green campaign

 

http://www.marcusevans.com/html/eventdetail.asp?eventID=14448&SectorID=1&divisionID=

 

** All MAANZ members are entitled to 10% discounts, for more details kindly contact Ms. Esther for enquiry and registration **

 

For further details and brochures, please contact:

Ms. Esther Wong

Tel No: +603 2723 6736
Fax No: +612 9223 2352

Email add: estherw@marcusevanskl.com

 

 

29-30 September 2008

The National Social Marketing Centre, The University of Lethbridge and The Chinese University of Hong Kong are jointly organising the first World Social Marketing Conference at the Metropole Hotel, Brighton United Kingdom on 29-30 September 2008.

The Conference which will be opened by Philip Kotler will bring together delegates across three separate conference streams, academic, policy and practice and across three separate pathways, health, environment and civic engagement. Philip Kotler will be joined by other renowned social marketing experts from around the world including Nancy Lee, Rob Donovan, Alan Andreasen, Craig Lefebvre, Gerard Hastings and Jay Bernhardt.

Further details on the conference including, delegate registration details and sponsorship and exhibition opportunities can be found at the Conference website: http://www.tcp-events.co.uk/wsmc

5TH ANNUAL INTERNATIONAL CONFERENCE ON DEVELOPMENT FUNDING:
"Sustainability Through Partnership".
September 25 to 30, 2008: Seattle, Washington - United States.
October 14 to 19, 2008: Cambridge - United Kingdom.


Canter Corporation,
Canter Building
Suite 4685
254 Mill Street, Half Moon Bay,
CA 52487 - United States
Phone: +1 661 999 9449 (US Affairs Secretariat)
Phone: +1 413 215 3011 (International Affairs Secretariat)
Fax: +1 661 420 5610
E-mail: info@canter-corporation.org
http://www.canter-corporation.org

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October

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November

KEEPING AHEAD OF TOMORROW’S CUSTOMER: HOW THE PAST 10 YEARS WILL SHAPE THE NEXT 20

London, GB, November 6-7, 2008

Has the Internet or mobile technology really changed consumer behaviour? Did the 75% of US and 64% of European households that regularly access the Net and the more than 80% of Western consumers with a mobile phone change the way they interact with brands, . .

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December