The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most, if not all, of the marketing related terms you will need when practising or studying Marketing.
The glossary was developed from our previous Glossary of Marketing Terms, imagination, suggestions from others plus years of reading, reading and experience in applying marketing principles. This glossary will always be a working document in order to stay with current trends and terms.
I will be happy to remain the glossary archivist and editor
I would also like to specifically acknowledge the work of Oleg Khatsernov in working on the technical aspects of this glossary and Marta Turek and Rory Fitzpatrick for their advice and assistance in working with Excel.
Dr. Brian Monger