MAANZ Dictionary of Marketing Terms is a
Free Online Resource.
The
Marketing Association has developed a specialised marketing dictionary -
glossary of marketing terms for marketing practitioners and students.
The
world's biggest databased marketing glossary of over 10,000 specialist
entries. This will be added to on an ongoing basis to reflect the latest
marketing knowledge and theory.
Incorporating:
Marketing Terms; Business Development Terms; Brand Management Terms; Marketing
Law Terms; Internet Marketing Terms; eMarketing Terms; Corporate Strategy Terms;
Economics Terms; B2B Marketing Terms; Advertising Terms; Direct Marketing Terms;
Market Research Terms; International Trade Terms; Product Management Terms;
Media Terms; Sales and Sales Management Terms; International Marketing and
Multicultural Marketing
Click
here to go to the MAANZ Dictionary of Marketing Terms