GLOSSARY of MARKETING TERMS

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Glossary of Marketing Terms

A Free Online Glossary and Database of well over 21000 terms for marketing practitioners, students, and the business world. Main areas: Marketing terms; Business Development terms; Brand Management terms; eMarketing; eBusiness; Social media; Social Marketing; Marketing Research; Management terms; Internet Marketing terms; Marketing Communication terms; Marketing Strategy terms; SEO terms; SEM terms; Distribution and Logistics terms; Negotiation terms; Direct Marketing terms; Marketing Metrics terms; Statistics and Analysis terms; Buyer and Consumer Behaviour terms; Consumer marketing terms; eCommerce terms; Advertising terms; Advertising terms; Financial Service Marketing terms; Media terms; Retailing terms; Relationship marketing terms, B2B Marketing terms; Sales Promotion terms; Sales and Sales Management terms; International Trade and Marketing terms; Marketing Law; Corporate Strategy Terms; Economics Terms; Semiotics terms

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Submit Your Terms, Definitions and Ideas If you would like to submit definition or an alternative of any term or one for a new term, or if you have more information that relates to this term, including opinions, of how the term is used or misused, or have spotted a typo or mistake, please let us know and/or submit your contribution. We would also like to include any marketing or business terms used in other countries (English translation and definition needed) either via MAANZ Smarter Marketing group on LinkedIn – or by email to info@marketing.org.au. Help the Glossary Grow! We credit contributors of accepted definitions with, at your option, an e-mail and/or Web link. MAANZ is setting up a panel of leading marketers (academics as well as practitioners) to review suggestions.

In general

The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most, if not all, of the marketing related terms you will need when practising or studying Marketing. The glossary was developed from our previous Glossary of Marketing Terms, imagination, suggestions from others plus years of reading, reading and experience in applying marketing principles. This glossary will always be a working document in order to stay with current trends and terms. I will be happy to remain the glossary archivist and editor I would also like to specifically acknowledge the work of Oleg Khatsernov in working on the technical aspects of this glossary and Marta Turek and Rory Fitzpatrick for their advice and assistance in working with Excel. Dr. Brian Monger FMA CPPM Executive Director

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