Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
Darren Tollemache

Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young

A Regional Association with a Global Perspective
 » Information Ideas and Resources » MAANZ International Glossary and Dictionary of Marketing, Management and Business Terms Login « 
Glossary of Marketing Terms

A Free Online Glossary and Database of well over 21000 terms for marketing practitioners, students, and the business world.


Main areas: 

Marketing terms; Business Development terms; Brand Management terms; eMarketing; eBusiness; Social media; Social Marketing; Marketing Research; Management terms; Internet Marketing terms; Marketing Communication terms; Marketing Strategy terms; SEO terms; SEM terms;  Distribution and Logistics terms; Negotiation terms; Direct Marketing terms;  Marketing Metrics terms; Statistics and Analysis terms; Buyer and Consumer Behaviour terms; Consumer marketing terms; eCommerce terms; Advertising terms; Advertising terms; Financial Service Marketing terms; Media terms; Retailing terms; Relationship marketing terms, B2B Marketing terms; Sales Promotion terms; Sales and Sales Management terms; International Trade and Marketing terms; Marketing Law; Corporate Strategy Terms; Economics Terms; Semiotics terms

Become a Glossary Contributor

Submit Your Terms, Definitions and Ideas

If you would like to submit definition or an alternative of any term or one for a new term, or if you have more information that relates to this term, including opinions, of how the term is used or misused, or have spotted a typo or mistake, please let us know and/or submit your contribution.  We would also like to include any marketing or business terms used in other countries (English translation and definition needed) either via MAANZ Smarter Marketing group on LinkedIn – or by email to info@marketing.org.au. 

Help the Glossary Grow! We credit contributors of accepted definitions with, at your option, an e-mail and/or Web link.

MAANZ is setting up a panel of leading marketers (academics as well as practitioners) to review suggestions.

In general

The Marketing Dictionary is a comprehensive glossary of marketing terms. You should find most, if not all, of the marketing related terms you will need when practising or studying Marketing.

The glossary was developed from our previous Glossary of Marketing Terms, imagination, suggestions from others plus years of reading, reading and experience in applying marketing principles. This glossary will always be a working document in order to stay with current trends and terms.


I will be happy to remain the glossary archivist and editor


I would also like to specifically acknowledge the work of Oleg Khatsernov in working on the technical aspects of this glossary and Marta Turek and Rory Fitzpatrick for their advice and assistance in working with Excel.


Dr. Brian Monger


Executive Director

New - additional benefit for MAANZ members

MAANZ Marketing Ideas and Skills Notes

New benefit for all new and existing MAANZ members – Receive your choice of MAANZ Marketing Ideas and Skills Notes free each year A great way to get specific information in a short, time efficient way, using a PowerPoint format.  – your choice from a great list of 200

MAANZ Smarter Marketing
MAANZ Smarter Marketing MAANZ Local and World Wide Network for Marketers.
Join the discussion here

 This association applies the ICC/ESOMAR Code   | Terms of Use | Privacy Statement | Terms of Sale Developed by Igolkha
 Copyright 2002-2005 The Marketing Association of Australia and New Zealand. All Rights Reserved.