Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.
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Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young
Perth

The MXpress course for Buyer Behaviour that I purchased was great in terms of content and value. Everyone in marketing should be onto this program. Thank you also for your assistance and advice on doing other courses.
Xueling Fa
Shanghai

I thoroughly enjoyed the MXpress courses I have purchased and found it to be a great learning experience. This was an excellent opportunity to be brought up to date on the latest techniques and methodology being used in the field. I found the contents to be very good and the presentation of high quality.
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Albuquerque

All true professionals want to keep up with current trends and developments in their field. MXpress training offer an opportunity to do this by providing excellent instruction in good learning packages and at a very low price. Just great value.
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Baton Rouge, Louisiana

MXpress provided me with an immediate and high quality learning experience saved me many dollars.
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Sydney

The inexpensive, high quality, wide choice distance format of MXpress offers an outstanding opportunity for professional growth and development for all marketers at all levels.
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Manchester

It has often been said that we must never stop learning, and in our profession one of the best ways to continue learning about marketing is through MXpress. I have been buying programs for three years. I wholeheartedly recommend it to professionals of all levels and disciplines.
Jack Ainsworth
Auckland

I have been working through my first short course. The content is well researched and I have gained a lot of helpful tips and information. Thrilled to have found you.
John Allday
London

I have been searching for days on end looking for marketing courses and seminars, mostly overpriced or studying many topics not relevant to my day to day marketing activities. I am thrilled to have found you! Thanks again Brian for taking the time to reply.
I have requested information from other marketing establishments and have only received a lot of mainstream marketing/sales mumbo jumbo. It is encouraging to know there are still some gurus out there willing to listen and share their expertise.
Tanya Rabe
Brisbane
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 » Information Ideas and Resources » Dictionary-Glossary Of Marketing and BusinessTerms » Glossaries Login « 
 
Glossary of Marketing Terms
 
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A Classification of Residential Neighbourhoods (ACORN)
A la carte
A priori contrasts
A priori segmentation
A.C. Nielsen Retail Index
A/W
A4
AAAA
AANA
AARDS
AAU (attitude, awareness and usage) study
AB
Abandonment
ABC account classification
ABC inventory analysis
ABC method
Abnormal loss
Abnormal profits
Above the fold
Above-the-line advertising
Abrasion resistance
ABS
Absenteeism
Absolute advantage
Absolute cost advantage
Absolute costs
Absolute income hypotheses
Absolute income hypothesis
Absolute liability
Absolute poverty
Absolute poverty
Absolute precision
Absolute threshold
Absorbency
Absorption
Absorption pricing
Absorption pricing
Abstract information
Abstraction
AC
Academic Junk Food
ACASI (audio computer-aided self-administered interviewing)
Accelerated motion
Acceleration clause
Accelerator
Accelerator principle
Accelerator principle
Acceptable risk
Acceptance
Acceptance
Access barriers
Accessibility
Accessories
Accessory equipment
Accommodation
Accommodation bill
Accordion fold
Accordion fold
Accordion insert
Account
Account conflict
Account executive
Account group
Account manager
Account objectives
Account penetration ratio
Account planner
Account representative
Account retention
Account salesperson
Account strategies
Account Team
Accountants' marketing
Accounting
Accounting rate of return
Accounts payable
Accounts receivable
Accredited
Acculturation
Acculturation
Accumulating
Accumulation
Accumulation
Accumulation process
Accuracy
Accuracy
ACD Automatic Call Distributor
Acephalous society
Acetate
Acetate
Achieved status
Achieved status
Achievement motivation
Achievers
Achromatic
Acid resist
Acid test ratio
Acquired advantages
Acquisition
Acquisition Cost
Acquisition phase
Acrobat
Acronym
Across-the-network
Acrylic
Act of bankruptcy
Actinic rays
Action devices
Action for the price
Action goals
Action list
Action plan
Action plan
Action program
Actionability
Active buyer
Active listening
Active review
Active Server Page (ASP)
Activity quota
Activity reports
Activity sampling
Actor-observer effect
ACTU
Actual authority
Actual cash value (ACV)
Actual product
Actual product performance
Actual size
Actual state
Ad blocking
Ad blocking
Ad Clicks
Ad concept testing
Ad Copy
Ad copy
Ad hoc
Ad Hoc Marketing Research
Ad hoc surveys
Ad Inventory
Ad positioning statement tests
Ad space
Ad tracking research
Ad valorem
Ad valorum
Ad Views
Ad-hoc Report
Adaptation
Adaptation
Adaptation
Adaptation level
Adaptive control system
Adaptive learning
Adaptive selling
Adaptive strategies
Adaptivising
Add-a-Digit dialling
Added value
Additional mark-down
Additive colours
Additive theory
Address
Address
Address line
ADI (Area of Dominant Influence)
Adjacencies
Adjustable peg
ADMA
Administered channel system
Administered channel systems
Administered channels
Administered prices
Administered pricing
Administered vertical marketing system
Administrative control
Administrative law
Administrative system
Adnorm
Adopter categories
Adopter category
Adoption
Adoption curve
Adoption of innovation
Adoption of innovation curve
Adoption process
Adoption process
Adoption rate determinants
Adoption sequence
Advance Australia Foundation
Advance dating
Advance freight
Advance premium
Advances
Adversarial purchasing philosophy
Adverse effects discrimination
Adverse impact
Advert
Advertisement
Advertisement department
Advertisement manager
Advertiser
Advertiser
Advertising
Advertising
Advertising
Advertising agency
Advertising allowance
Advertising allowance
Advertising appropriation, setting
Advertising brief
Advertising budget
Advertising budget
Advertising campaign
Advertising commission
Advertising copy
Advertising Effectiveness
Advertising elasticity
Advertising exposure
Advertising Federation of Australia
Advertising goal
Advertising impact
Advertising Institute of Australia
Advertising manager
Advertising media
Advertising medium
Advertising message
Advertising network
Advertising novelty
Advertising objectives
Advertising packages
Advertising page exposure
Advertising panning process
Advertising plan
Advertising platform
Advertising rates
Advertising reach
Advertising regulations
Advertising research
Advertising research
Advertising reserve
Advertising response
Advertising schedule
Advertising scheme
Advertising slogans
Advertising space
Advertising specialty
Advertising Standards Council
Advertising strategy
Advertising style
Advertising substantiation
Advertising target
Advertising theme
Advertising threshold
Advertising wearout
Advertising, case against
Advertising, case for
Advertising-to-Sales ratio
Advertorial
Advertorial
Advice note
Adviser approach
Advocacy advertising
Advocacy advertising
Advocacy advertising .
AE
Aerate
Aerial advertising
Aerosol
Aesthetic needs
AFA
AFAMI
AFCO
Affect
Affect and CS/D
Affect-referral heuristic
Affective component of attitudes
Affiliate
Affiliate directory
Affiliate forum
Affiliate fraud
Affiliate marketing
Affiliate merchant
Affiliate network
Affiliate Program
Affiliate program
Affiliate software
Affinal kin
Affinity
Affinity Analysis
Affinity Matrix
Affirmative action
Affirmative action
Affirmative disclosure
Affluent-average guy split
Affluents
Affordable' method
Affreightment, contracts of
AFMA abbrev.
After date
After sight
After-acquired property
After-Only Experimental Design
After-only with control group
After-sales service
After-tax profit
After-the-Fact control system
Against all risks
Agate
Agate Line
Agate line
Age grade
Age of majority
Age set
Age structure
Ageing population
Ageism
Agencies of socialisation
Agency
Agency audit
Agency by estoppel
Agency by ratification
Agency commission
Agency commission
Agenda
Agent
Agent intermediaries
Agent software
Agent's lien
Agent's torts
Agglomerative clustering
Aggravated damages
Aggregate demand
Aggregate monetary demand
Aggregate supply
Aggregate-of-Sales-Representatives Forecast
Aggregator hubs
Aggression
Aggressive script
Aging list
Agreement of purchase and sale
Agribusiness
Agribusiness
Agricultural
AIA
Aid
AID (automatic interaction detector)
AIDA
AIDA AIDA Concept
AIDCA
Aided recall
Aided recall Aided (prompted) recall test
Aim
AIM
AIO Statements
Air
AIR
Air brush .
Air date
Air time
Airbrush
Aisle
Aisle table
Ala carte services
Albion press
Album paper
Albumen plate
Albumin paper
Algorithm
Aliasing
Alienation
Alienation
Alienation
Align
Align
Alignment
Aljazeerification
Alkali blue
All-We-Can-Afford Method
Alley
Allocation
Allocative efficiency
Allocative inefficiency
Allonge
Allowable Error
Allowable sampling error
Allowance
Allowances
Alpha pups
Alpha/Beta testing
Alphabet length
ALT text
Alternative Advertising
Alternative close
Alternative dispute resolution (ADR)
Alternative evaluation
Alternative hypothesis
Alternative hypothesis
Alternative-Form reliability
Altruistic act
Altruistic helping
Always-a-share
Amberlith
Ambilineal descent
Ambilocality
AMI
Amiable (Social Style)
Amongst matter X
Amortisation
Ampersand
ANA
Analogue
Analyser
Analysis
Analysis of covariance (ANCOVA)
Analysis of Selected Cases
Analysis of variance (ANOVA)
Analysis sample
Analyst
Analytical (Social Style)
Anchor Store
Anchoring and adjustment
Ancillary firms
Androgyny
Androgyny
Anecgloat
Angle
Angle bar
ANI
Aniline
Aniline printing
Animal sized
Animated GIF
Animatic
Animation
Animism
Annual report
Annuals
Anodised plate
Anonymous product testing
ANOVA see Analysis of Variance
Ansoff Matrix
Answer print
Answer print
Antecedent states
Anthropological linguistics
Anthropology
Anthropology
Anthropomorphic
Anti-Aliasing
Anti-competitive behaviour
Anti-competitive practices
Anti-dumping
Anticipatory breach
Anticonformity
Antigua
Antiquarian
Antique finish
Antiskinning Agent
Antitrust
Anxious/ambivalent attachment style
AP Style
Aphasia
APN
Apparent authority
Apparent authority
Appeal
Appeal
Appended
Applied anthropology
Applied behaviour analysis
Applied research
Appreciation
Approach
Appropriate technology
Appropriation
Apron
Aqua tint
Aquarelle
Aqueous plate
Arbitrage
Arbitrage pricing theory (APT)
Arbitrary approach method
Arbitration
Arbitrator
Arbitron
Arc light
Archaeology
Architecture
Area of Dominant Influence (ADI)
Area of dominant influence (ADI)
Area sample
Area samples
Area sampling
Arithmetic mean
Arm's-length transaction
Arms
Arousal method
Arousal: Cost-reward model
Arranged marriage
Arrangement
Array
Arrowhead
Art
Art buyer
Art director
Art paper
Art proof
Art-lined envelope
Article Guidelines
Articles of association
Articles of incorporation
Articulation
Artificial obsolescence
Artists' medium
Arts sponsorship
Artwork
As to press
ASA
ASC abbrev.
ASCC
Ascender
Ascender
Asch phenomenon
ASCII
ASCII (American standard code of information interchange)
Ascribed status
Aseptic packaging
ASIC
Aspiration levels
Aspirational reference group
Assault
Assembled negative
Assembled view
Assemblers
Assertiveness
Asset demand
Assignment
Assignment in bankruptcy
Assimilation
Assimilation effect
Assmosis
Associationists
Assorting
Assortment
Assortment Strategies
Assumptions
Assumptive close
Asterisk bills
Asymmetric lambda
At-home testing
Atmosphere
Atmospherics
Atomic model of the brand
Atomistic evaluation
Attachment
Attention
Attention factor
Attention spam
Attention value
Attitude
Attitude change
Attitude dimension
Attitude measurement
Attitude research
Attitude scale
Attitude testing
Attitude toward the ad
Attitude toward the behaviour
Attitude toward the object model
Attitude Tracking
Attitudes
Attitudinal scaling
Attraction
Attraction efficiency
Attribute importance
Attribute-benefit belief
Attribute-object belief
Attributes
Attribution
Attribution theory
Attrition
Attrition Model
Attrition Rate
Auction companies
Auction hubs
Auction sales
Audience
Audience attention probability
Audience composition
Audience data
Audience duplication
Audience duplication
Audience flow
Audience inhibition effect
Audience quality
Audience research
Audilog
Audimeter
Audio Branding
Audio SAQ
Audiovisual
Audiovisual sales aids
Audiovisuals (AV)
Audit
Audit Bureau of Circulation
Audit trail
Audited circulation
Augmented product
Augmenting principle
Aural branding
Australian Advertising Rate and Data Service
Australian Association of National Advertisers (AANA)
Australian Bureau of Statistics (ABS)
Australian Council of Trade Unions
Australian Direct Marketing Association
Australian Federation of Consumer Organisations
Australian Marketing Institute
Australian Product Number
Australian Standard Industrial Classification
Australian Standards, The
Autarky
Author's Alterations (AA's)
Authoritarian leadership style
Authoritarian personality
Authority
Auto Responder
Autoagents
Autochrome paper
Autocorrelation
Autocratic leadership
Autocratic rule
Autocue
Autokinetic effect
Autolithography
Automatic interaction detection
Automatic merchandising
Automatic response behaviour
Automatic selling
Automatic stabilisers
Automatic vending
Automation
Autonomic decision
Autonomous consumption
Autonomy
Autopositive
Autosexing
Availability
Availability heuristic
Availability heuristic
Availability-valence hypothesis
Available Market
Average
Average Audience (AA)
Average cost
Average cost pricing
Average costs
Average earnings
Average fixed cost
Average fixed costs
Average frequency
Average issue readership
Average linkage
Average product of labour
Average propensity to consume
Average propensity to save
Average revenue
Average revenue
Average total cost
Average variable cost
Average variable cost
Aversive factors
Aversive racism
Avoidant attachment style
Avunculocal residence
Awareness
Awareness set
Awareness stage
Azure
 
 

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