Marketing Articles, Notes, Papes and Publications Library

Hi my name is Bill and I found I had enough of the irregular time at uni and the administrative nonsense that seemed more important than helping me to learn. So I have been trying the MAANZ course.

Bill
Sydney

I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.

Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!

Bianca Young
Perth

A Regional Association with a Global Perspective

» mShop


Welcome to mShop!

The Marketing Association offers a number of useful and practical publications, articles and seminar notes for sale. mShop gives you the benefit of purchasing on-line

MAANZ Marketing Ideas and Skills

New - A great way to get practical marketing and management skills information in a short, time efficient way, delivered in a PowerPoint format. These notes under the title of MAANZ Marketing Ideas and Skills vary in length but are usually between 15- 30 idea packed slides per idea presentation. The range now covers almost 200 titles – and many more are on the way shortly.

International Marketing Papers and Workbooks

Economic Environment: The World Economy , Export Trade Mechanics And Logistics, International Promotion: Advertising, Consumer Behaviour in the International Context, Channel Decisions, Countertrade, The Concept of Culture, Cultural Environment: The People of the World, Developing A Marketing Plan, Understanding International Marketing ...

International Business Workbooks

Doing Business in China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, South Korea , Thailand, Taiwan, Vietnam

Multi Cultural Management and Marketing Workbooks

Honouring Cultural Differences in Etiquette and Style How to Avoid Alienation, Making Diversity Work, Cross-Cultural Customer Service and Sales

Services Marketing Papers and Workbooks

Quality in Marketing: Putting the Customer First, Last, and Everywhere in Between, The Marketing Of Service Products, Pricing Of Services ...

Business Development Papers and Workbooks

The Business Plan, Innovation Management, Quality in Marketing: Putting the Customer First, Last, and Everywhere in Between

Buyer Behaviour and Lifestyle Papers and Workbooks

Changing Benefit-Based Attitudes, Affect And Consumer Behaviour, Alternative Evaluation, Attitudes And Behaviour, Theories Of Attitude Change, Attitude Change Strategies ...

Marketing Principles Papers and Workbooks

Advertising, Consumer Buyer Behaviour, Marketing Problems Facing P&NFP Organisations, The Importance Of Environments, The Integrated Marketing Program ...

Marketing Planning and Strategy Papers and Workbooks

Planning And Strategic Management, Nature Of Strategic Marketing, Design, Control, Implementation and Evaluation of Marketing Strategies

Marketing Research Papers and Workbooks

Advertising Strategy Research - Research Prior to Advertising Production, Research, International Marketing Intelligence, Market Research

Pricing Papers and Workbooks

The Pricing of Industrial Goods, Pricing And Gross Margin Planning, Pricing in International Marketing, Transfer Pricing in International Marketing

Product Management Papers and Workbooks

Brand Loyalty,Diffusion and Innovation,The Product,Product Management,Product Strategy ...

Sales Management Papers and Workbooks

Sales Planning And Forecasting, The MAANZ Successful Selling Skills Program Work Book, Control And Delegation, Morale And Motivation, Negotiating Prices With Customers ...

Marketing for Government Papers and Workbooks

What Is Marketing?, New Program Development, Program Retrenchment, Objectives of Pricing, Establishing a Price ...

Organisational (B2B) Marketing Papers and Workbooks

The Pricing of Industrial Goods, A Global Business Environment, Organisational Markets, Business Markets, Physical Distribution In Organisational Marketing ...

Personal Selling Papers and Workbooks

SUCCESSFUL SELLING SKILLS PROGRAM, CONSULTATIVE SELLING SKILLS PROGRAM, Developing a Realistic and Positive Sales Image, Negotiation, Cross-Cultural Customer Service and Sales ...

Entrepreneuring and Enterprise Development Papers

Advertising, Seven Steps to Business Success Today, How Should a New Business Be Structured?, The Business Plan ...

Special Interest Marketing Workbooks and Papers

Marketing for Cultural Organisations, Public and Not For Profit Marketing and Marketing Communication, Fund-raising for Worthy Causes, Organising Conferences and Special Events, Fund Raising ...

Distribution Workbooks and Papers

Product, Market, And Buyer Behaviour, Channel Decisions, Marketing Channels,Marketing Channel Environment, Organisational Marketing Channel Participants ...

Direct Marketing Workbooks and Papers

Rules of Thumb for Direct Marketers, The benefits of sponsorship,Campaigns And Cases, Creative Tactics, How The Creative Person Does It ...

Management and Leadership

How to Appraise Employees Performance, Developing Your People, Managing Communication, Creativity and Innovation, Decision Making and Problem Solving ...

Practical Marketing Ideas for SME’s

Useful Marketing Ideas, A Primer On Advertising, Advertising for the SME

Advertising and Integrated Marketing Communication Papers and Workbooks

Advertising Research, Public and Not For Profit Marketing and Marketing Communication, Advertising in the Social Sector, Attention And Communication, Creative Approaches ...

Advertising Media Papers

Media Strategy, Setting Media Budgets, The Unique Nature Of Broadcasting, Media Tactics, Allocating Media Budgets, Introduction to Media ...

Business Communication Skills and Presentations Papers and Workbooks

Effective Communication, Writing Reports Work Book, Graphic Communication, The Top 10 Communication Sins ...

Economics Workbooks

Introduction To Economics Program Work Book, Money Markets,Trade And The Balance Of Payments, Supply Demand And The Market, Elasticity Of Supply And Demand ...

Marketing Planning Workbook

Marketing Planning

Explanatory Notes to Marketing Planning Workbook

Explanatory Notes to Marketing Planning

New - additional benefit for MAANZ members

MAANZ Marketing Ideas and Skills Notes

New benefit for all new and existing MAANZ members – Receive your choice of MAANZ Marketing Ideas and Skills Notes free each year A great way to get specific information in a short, time efficient way, using a PowerPoint format. – your choice from a great list of 200

Publications, Articles and Seminar notes on-line

Useful and Practical publications, articles and seminar notes for sale. The Marketing Association gives you the benefit of purchasing on-line

MAANZ Membership

Become a member and receive up to 8 sets of useful marketing notes free
Special offer to New Members

Events

Upcoming events in the immediate region as well as internationally

Marketing Glossary

Glossary of Marketing and Management Terminology

Subscribe to mExtr@

Subscribe to mExtra - the official newsletter of The Marketing Association

A Gift for You When you Become a New Member!

SPECIAL add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of more then 30 Marketing topics - About $45.00 value - Absolutely free!