A Regional Association with a Global Perspective
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The Marketing Association offers a number of useful and practical publications, articles and seminar notes for sale. mShop gives you the benefit of purchasing on-line
 
International Marketing Papers and Workbooks
 
Economic Environment: The World Economy , Export Trade Mechanics And Logistics, International Promotion: Advertising, Consumer Behaviour in the International Context, Channel Decisions, Countertrade, The Concept of Culture, Cultural Environment: The People of the World, Developing A Marketing Plan, Understanding International Marketing ...
 
International Business Workbooks
 
Doing Business in China, Hong Kong, Indonesia, Japan, Malaysia, Philippines, South Korea , Thailand, Taiwan, Vietnam
 
Multi Cultural Management and Marketing Workbooks
 
Honouring Cultural Differences in Etiquette and Style How to Avoid Alienation, Making Diversity Work, Cross-Cultural Customer Service and Sales
 
Services Marketing Papers and Workbooks
 
Quality in Marketing: Putting the Customer First, Last, and Everywhere in Between, The Marketing Of Service Products, Pricing Of Services ...
 
Business Development Papers and Workbooks
 
The Business Plan, Innovation Management, Quality in Marketing: Putting the Customer First, Last, and Everywhere in Between
 
Buyer Behaviour and Lifestyle Papers and Workbooks
 
Changing Benefit-Based Attitudes, Affect And Consumer Behaviour, Alternative Evaluation, Attitudes And Behaviour, Theories Of Attitude Change, Attitude Change Strategies ...
 
Marketing Principles Papers and Workbooks
 
Advertising, Consumer Buyer Behaviour, Marketing Problems Facing P&NFP Organisations, The Importance Of Environments, The Integrated Marketing Program ...
 
Marketing Planning and Strategy Papers and Workbooks
 
Planning And Strategic Management, Nature Of Strategic Marketing, Design, Control, Implementation and Evaluation of Marketing Strategies
 
Marketing Research Papers and Workbooks
 
Advertising Strategy Research - Research Prior to Advertising Production, Research, International Marketing Intelligence, Market Research
 
Pricing Papers and Workbooks
 
The Pricing of Industrial Goods, Pricing And Gross Margin Planning, Pricing in International Marketing, Transfer Pricing in International Marketing
 
Product Management Papers and Workbooks
 
Brand Loyalty,Diffusion and Innovation,The Product,Product Management,Product Strategy ...
 
Sales Management Papers and Workbooks
 
Sales Planning And Forecasting, The MAANX Successful Selling Skills Program Work Book, Control And Delegation, Morale And Motivation, Negotiating Prices With Customers ...
 
Marketing for Government Papers and Workbooks
 
What Is Marketing?, New Program Development, Program Retrenchment, Objectives of Pricing, Establishing a Price ...
 
Organisational (B2B) Marketing Papers and Workbooks
 
The Pricing of Industrial Goods, A Global Business Environment, Organisational Markets, Business Markets, Physical Distribution In Organisational Marketing ...
 
Personal Selling Papers and Workbooks
 
SUCCESSFUL SELLING SKILLS PROGRAM, CONSULTATIVE SELLING SKILLS PROGRAM, Developing a Realistic and Positive Sales Image, Negotiation, Cross-Cultural Customer Service and Sales ...
 
Entrepreneuring and Enterprise Development Papers
 
Advertising, Seven Steps to Business Success Today, How Should a New Business Be Structured?, The Business Plan ...
 
Special Interest Marketing Workbooks and Papers
 
Marketing for Cultural Organisations, Public and Not For Profit Marketing and Marketing Communication, Fund-raising for Worthy Causes, Organising Conferences and Special Events, Fund Raising ...
 
Distribution Workbooks and Papers
 
Product, Market, And Buyer Behaviour, Channel Decisions, Marketing Channels,Marketing Channel Environment, Organisational Marketing Channel Participants ...
 
Direct Marketing Workbooks and Papers
 
Rules of Thumb for Direct Marketers, The benefits of sponsorship,Campaigns And Cases, Creative Tactics, How The Creative Person Does It ...
 
Management and Leadership
 
How to Appraise Employees Performance, Developing Your People, Managing Communication, Creativity and Innovation, Decision Making and Problem Solving ...
 
Practical Marketing Ideas for SME’s
 
Useful Marketing Ideas, A Primer On Advertising, Advertising for the SME
 
Advertising and Integrated Marketing Communication Papers and Workbooks
 
Advertising Research, Public and Not For Profit Marketing and Marketing Communication, Advertising in the Social Sector, Attention And Communication, Creative Approaches ...
 
Advertising Media Papers
 
Media Strategy, Setting Media Budgets, The Unique Nature Of Broadcasting, Media Tactics, Allocating Media Budgets, Introduction to Media ...
 
Business Communication Skills and Presentations Papers and Workbooks
 
Effective Communication, Writing Reports Work Book, Graphic Communication, The Top 10 Communication Sins ...
 
Economics Workbooks
 
Introduction To Economics Program Work Book, Money Markets,Trade And The Balance Of Payments, Supply Demand And The Market, Elasticity Of Supply And Demand ...
 
Marketing Planning Workbook
 
Marketing Planning
 
Explanatory Notes to Marketing Planning Workbook
 
Explanatory Notes to Marketing Planning
Marketing Express Short Courses
Training via your computer
(Distance Education)
MXpress - is a quick and very inexpensive way to learn about specific marketing and management topics

Publications, Articles and Seminar notes on-line
Useful and Practical publications, articles and seminar notes for sale. The Marketing Association gives you the benefit of purchasing on-line
MAANZ Membership
Become a member and receive up to 8 sets of useful marketing notes free
Special offer to New Members
Events
Upcoming events in the immediate region as well as internationally
Marketing Glossary
Click here to browse through the Glossary of Marketing and Management Terminology
Subscribe to mExtr@
Click here to subscribe to mExtra - the official newsletter of The Marketing Association
Brand Strategy
Brand Strategy is the monthly thought-leading journal of brand management
A Gift for You When you Become a New Member!
As a special add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of about 30 Marketing topics - About $45.00 value - Absolutely free!  Click here  for details
Arc Send
Arc Send Targeted email and sms broadcast service from your desktop. More information here

Marketing in Black and White
Marketing in Black and White is the new text on Marketing by Executive Director of MAANZ - Brian Monger. Click here for more information
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