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MARKETING PRINCIPLES
MODULE 1. Introduction to Marketing.
MODULE 2. Research and Consumer Behaviour
MODULE 3 The Marketing Mix.
MODULE 4. Options (International Marketing
and/or Services Marketing)
CONSUMER BEHAVIOUR I
MODULE 1. Introduction
MODULE 2 Attitudes, Perception & Personality
MODULE 3 Problem Solving & Search
MODULE 4 Influences on Behaviour
MARKETING COMMUNICATION
MODULE 1. Communication and Marketing
MODULE 2 Marketing Communication
MODULE 3 The Promotional Mix
MODULE 4 Media and Creative
MARKETING RESEARCH I
MODULE 1 Introduction to M.R..
MODULE 2. Organisation
MODULE 3 Research Design
MODULE 4 Interpretation and Reporting
SALES MANAGEMENT I
MODULE 1. Introduction
MODULE 2 Recruitment, Selection, and Training
MODULE 3 Morale, and Compensation
MODULE 4 Forecasting and Planning
MARKETING LAW I
MODULE 1 Introduction
MODULE 2 Torts and Consumer Law
MODULE 3 Trade Practice Legislation
MODULE 4 Competition and Selling
MARKETING MANAGEMENT
MODULE 1 Introduction
MODULE 2 Developing Strategies
MODULE 3 Types of Strategies
MODULE 4 Marketing Mix Strategies
MARKETING OF SERVICES
MODULE 1 Introduction
MODULE 2 Strategy, Product & Place
MODULE 3 Product & Promotion
MODULE 4 Options
ORGANISATIONAL & KEY ACCOUNT MARKETING (B2B)
MODULE 1 Introduction - Key Accounts
MODULE 2 Research, Segmentation & Strategy
MODULE 3 Distribution, Pricing & Selling
MODULE 4 Management and Promotion
INTERNATIONAL MARKETING
MODULE 1. Introduction
MODULE 2 Assessing Opportunities
MODULE 3 Culture and Behaviour
MODULE 4 Case Study - Japan
PRODUCT MANAGEMENT
(Management, Innovation and Development)
MODULE 1 Introduction
MODULE 2 Product Development
MODULE 3 Evaluation and Organisation
MODULE 4 Control, and Launch
DISTRIBUTION STRATEGY
MODULE 1 Introduction
MODULE 2 Channel Participants
MODULE 3 Organisation & Communication
MODULE 4 Logistics
PERSONAL SELLING
(The Behavioural Aspects of the Buying Process)
MODULE 1 Introduction
MODULE 2 Psychology of Selling
MODULE 3 Selling/Buying Process
MODULE 4 Negotiation
SALES PROMOTION
MODULE 1 Introduction
MODULE 2 Sales Promotion Plan
MODULE 3 Premiums, Brochures & P.O.S
MODULE 4 Samples, Competitions & Events
PRICING STRATEGY
MODULE 1 Introduction
MODULE 2 Analysis
MODULE 3 Product Pricing
MODULE 4 Creative Pricing
ADVERTISING
MODULE 1 Advertising's Social Implications
MODULE 2. The Organisation of Advertising
MODULE 3. Behaviour and Research
MODULE 4 Planning & Evaluating Effectiveness
ADVERTISING II
MODULE 1 Advertising Media I
MODULE 2 Advertising Media II
MODULE 3 Advertising Creativity,
MODULE 4 Special Aspects of Advertising
NON PROFIT and SOCIAL MARKETING I
MODULE 1 Introduction
MODULE 2 Marketing in Govt. & NPO's
MODULE 3 Planning and Information
MODULE 4 Targeting, Price and Distribution
NON PROFIT and SOCIAL MARKETING II
MODULE 1 P.R. & Publicity
MODULE 2 Managing & Control
MODULE 3 - 4 Options
SALES MANAGEMENT II
MODULE 1 Leadership
MODULE 2 Management & Communication
MODULE 3 Supervision and Control
MODULE 4 Managing People
MARKETING RESEARCH II & III
MODULE 1 Desk Research, & Experimental Designs
MODULE 2 Field, Omnibus and Trade
MODULE 3 Sampling, Editing & Coding
MODULE 4 Research in Specific Areas
MODULE 5 Statistics and Significance Testing
MODULE 6 Multivariate Analysis
MODULES 7 - 8 Marketing Research Project
SERVICES MARKETING II
Options - Any (or all) of the following may be taken as a full subject or part subject:
* Marketing Professional Services
* Marketing Financial Services
* Marketing Health Services
* Marketing Government Services
* Marketing Non Profit Products
* Social Marketing
* Marketing Personalities
* Education Services
* Consulting Services
MARKET DEVELOPMENT I
MODULE 1 Overview
MODULE 2 Research & Management
MODULE 3 Promotion & Distribution
MODULE 4 Pricing & Quality Control
MARKET DEVELOPMENT II
Options - Any (or all) of the following may be taken as a full subject or part subject::
* Automotive Marketing
* Marketing Technology
* Fashion
* Toys
* Hobby and Sports
DATA BASE MARKETINGI
MODULE 1 The Scope of Direct Marketing
MODULE 2 Relationship Marketing
MODULE 3 Database Marketing
MODULE 4 Communication and Creativity
CREATIVE PROCESSES
Modules 1-2 The Creative Process
Modules 3-4 Innovation
Modules 5-6 Writing
Modules 7-8 Visualisation
BUSINESS DEVELOPMENT II
MODULE 1 Introduction
MODULE 2 Ideas and Development
MODULE 3 New Ventures
MODULE 4 Management & Planning
BUSINESS DEVELOPMENT II
MODULE 1 Legal Issues & Market Research
MODULE 2 The Business & Marketing Plan
MODULE 3 The Finance & Operation Plan
MODULE 4 Implementation
Many more subjects are currently being developed. We also encourage the development of any specialist subject in marketing, that students have an interest in.
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