I would like to thank MAANZ for their outstanding learning resources. Your online courses have helped me refresh my skills, learn new skills and formalise skills that I have learnt "on the job". The MXpress courses provide people with an affordable and flexible means for pursuing further study. The course material is of an exceptional standard. I found it interesting to read, useful and relevant. I would also like to thank MAANZ for their support and exemplary customer service.
Darren Tollemache
Kingsford

Excellent and truly useful notes on marketing planning. Very good value!
Bianca Young
Perth

The MXpress course for Buyer Behaviour that I purchased was great in terms of content and value. Everyone in marketing should be onto this program. Thank you also for your assistance and advice on doing other courses.
Xueling Fa
Shanghai

I thoroughly enjoyed the MXpress courses I have purchased and found it to be a great learning experience. This was an excellent opportunity to be brought up to date on the latest techniques and methodology being used in the field. I found the contents to be very good and the presentation of high quality.
Ralph Long
Albuquerque

All true professionals want to keep up with current trends and developments in their field. MXpress training offer an opportunity to do this by providing excellent instruction in good learning packages and at a very low price. Just great value.
Jay M. Ellingford
Baton Rouge, Louisiana

MXpress provided me with an immediate and high quality learning experience saved me many dollars.
Larry Stone
Sydney

The inexpensive, high quality, wide choice distance format of MXpress offers an outstanding opportunity for professional growth and development for all marketers at all levels.
Laura Milgren
Manchester

It has often been said that we must never stop learning, and in our profession one of the best ways to continue learning about marketing is through MXpress. I have been buying programs for three years. I wholeheartedly recommend it to professionals of all levels and disciplines.
Jack Ainsworth
Auckland

I have been working through my first short course. The content is well researched and I have gained a lot of helpful tips and information. Thrilled to have found you.
John Allday
London

I have been searching for days on end looking for marketing courses and seminars, mostly overpriced or studying many topics not relevant to my day to day marketing activities. I am thrilled to have found you! Thanks again Brian for taking the time to reply.
I have requested information from other marketing establishments and have only received a lot of mainstream marketing/sales mumbo jumbo. It is encouraging to know there are still some gurus out there willing to listen and share their expertise.
Tanya Rabe
Brisbane
A Regional Association with a Global Perspective
 » Education, Training and Development Login « 
 
Professional Development - Course Subjects
 

 

MARKETING PRINCIPLES

MODULE 1. Introduction to Marketing.

MODULE 2. Research and Consumer Behaviour

MODULE 3 The Marketing Mix.

MODULE 4. Options (International Marketing

and/or Services Marketing)

 

CONSUMER BEHAVIOUR I

MODULE 1. Introduction

MODULE 2 Attitudes, Perception & Personality

MODULE 3 Problem Solving & Search

MODULE 4 Influences on Behaviour

 

MARKETING COMMUNICATION

MODULE 1. Communication and Marketing

MODULE 2 Marketing Communication

MODULE 3 The Promotional Mix

MODULE 4 Media and Creative

 

MARKETING RESEARCH I

MODULE 1 Introduction to M.R..

MODULE 2. Organisation

MODULE 3 Research Design

MODULE 4 Interpretation and Reporting

 

SALES MANAGEMENT I

MODULE 1. Introduction

MODULE 2 Recruitment, Selection, and Training

MODULE 3 Morale, and Compensation

MODULE 4 Forecasting and Planning

 

MARKETING LAW I

MODULE 1 Introduction

MODULE 2 Torts and Consumer Law

MODULE 3 Trade Practice Legislation

MODULE 4 Competition and Selling

 

MARKETING MANAGEMENT

MODULE 1 Introduction

MODULE 2 Developing Strategies

MODULE 3 Types of Strategies

MODULE 4 Marketing Mix Strategies

 

MARKETING OF SERVICES

MODULE 1 Introduction

MODULE 2 Strategy, Product & Place

MODULE 3 Product & Promotion

MODULE 4 Options

 

ORGANISATIONAL & KEY ACCOUNT MARKETING (B2B)

MODULE 1 Introduction - Key Accounts

MODULE 2 Research, Segmentation & Strategy

MODULE 3 Distribution, Pricing & Selling

MODULE 4 Management and Promotion

 

INTERNATIONAL MARKETING

MODULE 1. Introduction

MODULE 2 Assessing Opportunities

MODULE 3 Culture and Behaviour

MODULE 4 Case Study - Japan

 

PRODUCT MANAGEMENT

(Management, Innovation and Development)

MODULE 1 Introduction

MODULE 2 Product Development

MODULE 3 Evaluation and Organisation

MODULE 4 Control, and Launch

 

DISTRIBUTION STRATEGY

MODULE 1 Introduction

MODULE 2 Channel Participants

MODULE 3 Organisation & Communication

MODULE 4 Logistics

 

PERSONAL SELLING

(The Behavioural Aspects of the Buying Process)

MODULE 1 Introduction

MODULE 2 Psychology of Selling

MODULE 3 Selling/Buying Process

MODULE 4 Negotiation

 

SALES PROMOTION

MODULE 1 Introduction

MODULE 2 Sales Promotion Plan

MODULE 3 Premiums, Brochures & P.O.S

MODULE 4 Samples, Competitions & Events

 

PRICING STRATEGY

MODULE 1 Introduction

MODULE 2 Analysis

MODULE 3 Product Pricing

MODULE 4 Creative Pricing

 

ADVERTISING

MODULE 1 Advertising's Social Implications

MODULE 2. The Organisation of Advertising

MODULE 3. Behaviour and Research

MODULE 4 Planning & Evaluating Effectiveness

 

ADVERTISING II

MODULE 1 Advertising Media I

MODULE 2 Advertising Media II

MODULE 3 Advertising Creativity,

MODULE 4 Special Aspects of Advertising

 

NON PROFIT and SOCIAL MARKETING I

MODULE 1 Introduction

MODULE 2 Marketing in Govt. & NPO's

MODULE 3 Planning and Information

MODULE 4 Targeting, Price and Distribution

 

NON PROFIT and SOCIAL MARKETING II

MODULE 1 P.R. & Publicity

MODULE 2 Managing & Control

MODULE 3 - 4 Options

 

SALES MANAGEMENT II

MODULE 1 Leadership

MODULE 2 Management & Communication

MODULE 3 Supervision and Control

MODULE 4 Managing People

 

MARKETING RESEARCH II & III

MODULE 1 Desk Research, & Experimental Designs

MODULE 2 Field, Omnibus and Trade

MODULE 3 Sampling, Editing & Coding

MODULE 4 Research in Specific Areas

MODULE 5 Statistics and Significance Testing

MODULE 6 Multivariate Analysis

MODULES 7 - 8 Marketing Research Project

 

SERVICES MARKETING II

Options - Any (or all) of the following may be taken as a full subject or part subject:

* Marketing Professional Services

* Marketing Financial Services

* Marketing Health Services

* Marketing Government Services

* Marketing Non Profit Products

* Social Marketing

* Marketing Personalities

* Education Services

* Consulting Services

 

MARKET DEVELOPMENT I

MODULE 1 Overview

MODULE 2 Research & Management

MODULE 3 Promotion & Distribution

MODULE 4 Pricing & Quality Control

 

MARKET DEVELOPMENT II

Options - Any (or all) of the following may be taken as a full subject or part subject::

* Automotive Marketing

* Marketing Technology

* Fashion

* Toys

* Hobby and Sports

 

DATA BASE MARKETINGI

MODULE 1 The Scope of Direct Marketing

MODULE 2 Relationship Marketing

MODULE 3 Database Marketing

MODULE 4 Communication and Creativity

 

CREATIVE PROCESSES

Modules 1-2 The Creative Process

Modules 3-4 Innovation

Modules 5-6 Writing

Modules 7-8 Visualisation

 

BUSINESS DEVELOPMENT II

MODULE 1 Introduction

MODULE 2 Ideas and Development

MODULE 3 New Ventures

MODULE 4 Management & Planning

 

BUSINESS DEVELOPMENT II

MODULE 1 Legal Issues & Market Research

MODULE 2 The Business & Marketing Plan

MODULE 3 The Finance & Operation Plan

MODULE 4 Implementation

 

 

Many more subjects are currently being developed. We also encourage the development of any specialist subject in marketing, that students have an interest in.

 

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