MODULE 1. Introduction to Marketing.

MODULE 2. Research and Consumer Behaviour

MODULE 3 The Marketing Mix.

MODULE 4. Options (International Marketing

and/or Services Marketing)

CONSUMER BEHAVIOUR I

MODULE 1. Introduction

MODULE 2 Attitudes, Perception & Personality

MODULE 3 Problem Solving & Search

MODULE 4 Influences on Behaviour

MARKETING COMMUNICATION

MODULE 1. Communication and Marketing

MODULE 2 Marketing Communication

MODULE 3 The Promotional Mix

MODULE 4 Media and Creative

MARKETING RESEARCH I

MODULE 1 Introduction to M.R..

MODULE 2. Organisation

MODULE 3 Research Design

MODULE 4 Interpretation and Reporting

SALES MANAGEMENT I

MODULE 1. Introduction

MODULE 2 Recruitment, Selection, and Training

MODULE 3 Morale, and Compensation

MODULE 4 Forecasting and Planning

MARKETING LAW I

MODULE 1 Introduction

MODULE 2 Torts and Consumer Law

MODULE 3 Trade Practice Legislation

MODULE 4 Competition and Selling

MARKETING MANAGEMENT

MODULE 1 Introduction

MODULE 2 Developing Strategies

MODULE 3 Types of Strategies

MODULE 4 Marketing Mix Strategies

MARKETING OF SERVICES

MODULE 1 Introduction

MODULE 2 Strategy, Product & Place

MODULE 3 Product & Promotion

MODULE 4 Options

ORGANISATIONAL & KEY ACCOUNT MARKETING (B2B)

MODULE 1 Introduction - Key Accounts

MODULE 2 Research, Segmentation & Strategy

MODULE 3 Distribution, Pricing & Selling

MODULE 4 Management and Promotion

INTERNATIONAL MARKETING

MODULE 1. Introduction

MODULE 2 Assessing Opportunities

MODULE 3 Culture and Behaviour

MODULE 4 Case Study - Japan

PRODUCT MANAGEMENT

(Management, Innovation and Development)

MODULE 1 Introduction

MODULE 2 Product Development

MODULE 3 Evaluation and Organisation

MODULE 4 Control, and Launch

DISTRIBUTION STRATEGY

MODULE 1 Introduction

MODULE 2 Channel Participants

MODULE 3 Organisation & Communication

MODULE 4 Logistics

PERSONAL SELLING

(The Behavioural Aspects of the Buying Process)

MODULE 1 Introduction

MODULE 2 Psychology of Selling

MODULE 3 Selling/Buying Process

MODULE 4 Negotiation

SALES PROMOTION

MODULE 1 Introduction

MODULE 2 Sales Promotion Plan

MODULE 3 Premiums, Brochures & P.O.S

MODULE 4 Samples, Competitions & Events

PRICING STRATEGY

MODULE 1 Introduction

MODULE 2 Analysis

MODULE 3 Product Pricing

MODULE 4 Creative Pricing

ADVERTISING

MODULE 1 Advertising's Social Implications

MODULE 2. The Organisation of Advertising

MODULE 3. Behaviour and Research

MODULE 4 Planning & Evaluating Effectiveness

ADVERTISING II

MODULE 1 Advertising Media I

MODULE 2 Advertising Media II

MODULE 3 Advertising Creativity,

MODULE 4 Special Aspects of Advertising

NON PROFIT and SOCIAL MARKETING I

MODULE 1 Introduction

MODULE 2 Marketing in Govt. & NPO's

MODULE 3 Planning and Information

MODULE 4 Targeting, Price and Distribution

NON PROFIT and SOCIAL MARKETING II

MODULE 1 P.R. & Publicity

MODULE 2 Managing & Control

MODULE 3 - 4 Options

SALES MANAGEMENT II

MODULE 1 Leadership

MODULE 2 Management & Communication

MODULE 3 Supervision and Control

MODULE 4 Managing People

MARKETING RESEARCH II & III

MODULE 1 Desk Research, & Experimental Designs

MODULE 2 Field, Omnibus and Trade

MODULE 3 Sampling, Editing & Coding

MODULE 4 Research in Specific Areas

MODULE 5 Statistics and Significance Testing

MODULE 6 Multivariate Analysis

MODULES 7 - 8 Marketing Research Project

SERVICES MARKETING II

Options - Any (or all) of the following may be taken as a full subject or part subject:

* Marketing Professional Services

* Marketing Financial Services

* Marketing Health Services

* Marketing Government Services

* Marketing Non Profit Products

* Social Marketing

* Marketing Personalities

* Education Services

* Consulting Services

MARKET DEVELOPMENT I

MODULE 1 Overview

MODULE 2 Research & Management

MODULE 3 Promotion & Distribution

MODULE 4 Pricing & Quality Control

MARKET DEVELOPMENT II

Options - Any (or all) of the following may be taken as a full subject or part subject::

* Automotive Marketing

* Marketing Technology

* Fashion

* Toys

* Hobby and Sports

DATA BASE MARKETINGI

MODULE 1 The Scope of Direct Marketing

MODULE 2 Relationship Marketing

MODULE 3 Database Marketing

MODULE 4 Communication and Creativity

CREATIVE PROCESSES

Modules 1-2 The Creative Process

Modules 3-4 Innovation

Modules 5-6 Writing

Modules 7-8 Visualisation

BUSINESS DEVELOPMENT II

MODULE 1 Introduction

MODULE 2 Ideas and Development

MODULE 3 New Ventures

MODULE 4 Management & Planning

BUSINESS DEVELOPMENT II

MODULE 1 Legal Issues & Market Research

MODULE 2 The Business & Marketing Plan

MODULE 3 The Finance & Operation Plan

MODULE 4 Implementation

Many more subjects are currently being developed. We also encourage the development of any specialist subject in marketing, that students have an interest in.

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