A Regional Association with a Global Perspective
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Special offer to New Members!
 

 

As a special value add-on for you joining the Association (or renewing your annual membership) you can select* from the following sets of notes and they will be sent to you free.  Just email us (info@marketing.org.au), list your choices (number and description) and we will send them to you as an email attachment within 24 hours

 

* Student and Associate members can select any five (5) of the following sets of notes

* Professional Members can select eight (8) of the following sets of notes

 

  1. Writing Advertising Copy
  2. Managing the Service Product
  3. Marketing Strategy for Marketing Services
  4. Brand Management
  5. Consultative Selling
  6. Understanding International Marketing
  7. International Marketing Planning
  8. Interdependence in the Service Encounter
  9. Design, Control, Implementation and Evaluation Of Marketing Strategies1
  10. The Marketing of Service Products
  11. The Marketing Mix in Service Marketing
  12. The Mission Statement
  13. Managing Market Communication and Image
  14. Objectives for Non-Profit-Making Organisations
  15. Better Business Presentations
  16. The Pricing of Services
  17. Marketing of a Professional Practice
  18. Promotion and Services
  19. Segmentation, Targeting and Positioning
  20. The Nature of Services
  21. Service Marketing Is Different
  22. Customer Service: Achieving a Competitive Edge
  23. Marketing Research for Service Firms
  24. Developing a Customer Service Policy
  25. Service Leadership
  26. Effective Speaking
  27. Creating and Defending Competitive Advantage
  28. Assessing Training and Development Needs
  29. On Being a Better Manager
  30. Doing Business in China
  31. Doing Business in Australia
  32. Doing Business in Indonesia
  33. Doing Business in Japan
  34. Doing Business in Malaysia
  35. Doing Business in New Zealand
  36. Doing Business in South Korea
  37. Doing Business in Thailand
  38. Doing Business in Vietnam
  39. Doing Business in Hong Kong
  40. Cultural Differences and Etiquette
  41. Cross Cultural Customer Service
  42. Developing a Realistic and Positive Sales Image
  43. International Marketing - Cultural Values
  44. Effective Speaking
  45. Eight Distinguishing Cultural Factors
  46. Making Diversity Work
  47. Managing Customer-Based Brand Equity
  48. Marketing and the Older Buyer/User
  49. Persuasive Writing
  50. Public and Not For Profit Marketing and Marketing Communication
  51. The 3 Day Marketing Strategy Planner

Want to join us?  It's simple.  Just complete the application form on line (a secure site) and become a member (approval will be emailed to you, within 2 working days) and you will receive your Membership Certificate and Membership Package by mail.


Publications, Articles and Seminar notes on-line
Useful and Practical publications, articles and seminar notes for sale. The Marketing Association gives you the benefit of purchasing on-line



Marketing Glossary
Click here to browse through the Glossary of Marketing and Management Terminology

Subscribe to mExtr@
Click here to subscribe to mExtra - the official newsletter of The Marketing Association

Brand Strategy
Brand Strategy is the monthly thought-leading journal of brand management

A Gift for You When you Become a New Member!
As a special add on value for you joining the Marketing Association, we will send you your selection of any five sets of notes from a list of about 30 Marketing topics - About $45.00 value - Absolutely free!  Click here  for details

Arc Send
Arc Send Targeted email and sms broadcast service from your desktop. More information here

Marketing in Black and White
Marketing in Black and White is the new text on Marketing by Executive Director of MAANZ - Brian Monger. Click here for more information


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