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As a special value add-on for you joining the Association (or renewing your annual membership) you can select* from the following sets of notes and they will be sent to you free. Just email us (info@marketing.org.au), list your choices (number and description) and we will send them to you as an email attachment within 24 hours
* Student and Associate members can select any five (5) of the following sets of notes
* Professional Members can select eight (8) of the following sets of notes
- Writing Advertising Copy
- Managing the Service Product
- Marketing Strategy for Marketing Services
- Brand Management
- Consultative Selling
- Understanding International Marketing
- International Marketing Planning
- Interdependence in the Service Encounter
- Design, Control, Implementation and Evaluation Of Marketing Strategies1
- The Marketing of Service Products
- The Marketing Mix in Service Marketing
- The Mission Statement
- Managing Market Communication and Image
- Objectives for Non-Profit-Making Organisations
- Better Business Presentations
- The Pricing of Services
- Marketing of a Professional Practice
- Promotion and Services
- Segmentation, Targeting and Positioning
- The Nature of Services
- Service Marketing Is Different
- Customer Service: Achieving a Competitive Edge
- Marketing Research for Service Firms
- Developing a Customer Service Policy
- Service Leadership
- Effective Speaking
- Creating and Defending Competitive Advantage
- Assessing Training and Development Needs
- On Being a Better Manager
- Doing Business in China
- Doing Business in Australia
- Doing Business in Indonesia
- Doing Business in Japan
- Doing Business in Malaysia
- Doing Business in New Zealand
- Doing Business in South Korea
- Doing Business in Thailand
- Doing Business in Vietnam
- Doing Business in Hong Kong
- Cultural Differences and Etiquette
- Cross Cultural Customer Service
- Developing a Realistic and Positive Sales Image
- International Marketing - Cultural Values
- Effective Speaking
- Eight Distinguishing Cultural Factors
- Making Diversity Work
- Managing Customer-Based Brand Equity
- Marketing and the Older Buyer/User
- Persuasive Writing
- Public and Not For Profit Marketing and Marketing Communication
- The 3 Day Marketing Strategy Planner
Want to join us? It's simple. Just complete the application form on line (a secure site) and become a member (approval will be emailed to you, within 2 working days) and you will receive your Membership Certificate and Membership Package by mail. |