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A Regional Association with a Global Perspective
 » Information Ideas and Resources » Useful Industry Related Links Login « 
 
Useful Links
 
 
FRATERNAL MARKETING ASSOCIATIONS
 

ESOMAR  The World Association of Opinion and Marketing Research Professionals

 

American Marketing Association

 

Chartered Institute Of Marketing - United Kingdom

 

Canadian Marketing Association

 

Advertising Federation of Australia

Australian Direct Marketing Association

Market Research Society of Australia

The Marketing Institute (Ireland)

Association Nationale Du Marketing (France)

European Marketing Confederation

Finnish Marketing Federation

Institute of Marketing Management - South Africa

Asociacion Argentina de Marketing

Public Relations Institute of Australia

Association of National Advertisers

Southern African Marketing Research Association

 

NEWS AND INFORMATION LINKS

 

Wall Street Journal Interactive Edition       If you're looking for up-to-date news of markets and investing, check out this great site from the Wall Street Journal. The site offers a regularly updated markets diary, business and finance news, and lots of stories, columns, and special reports.

 

 

USA Today     Vivid graphics accurately translate the look and feel of the newsstand USA Today to your computer screen. Most articles are provided as a quickie read backed up by a link to the full story text. The News, Money and Life sections contain the traditional stories and photos you see in print, with links woven into the content to provide depth to the articles. The Weather area includes links to other Internet weather sites. Under Sports, fantasy baseball fans will go crazy over the volume of statistical information available at their fingertips and the offer of free software to track their favorite players. Providing special content to the Internet community, the Web Traveler section highlights hot and interesting sites. The USA Today site offers a quick and easy read for your daily news.

 

Brand Strategy  Brand Strategy is the monthly thought-leading journal of brand management.  It is a subscription title, aimed at senior client marketers and their equivalents in agencies and consultancies.

 

ZD Net    If you like to keep up with the ever-changing world of computer technology, ZDNet is the place for you. Sponsored by Ziff-Davis Interactive, this Web site has connections to no less than a dozen online computer magazines, including Computer Life and MacWEEK, each providing many more links to computer resources on the Net. You can look up the newest trade show information or read highlighted articles from various magazines. Need a specific bit of information? Dig deep through ZDNet Search. For some added entertainment, check out the Shareware Spectacular.

 

 

CNN     This site, which is updated throughout the day, provides up-to-the-minute news from the st1:country-region>st1:place>U.S. and around the world. In addition to headline news, there are in-depth reports from the worlds of sports, show business, technology, politics, food, medicine and fashion. A digest gives a quick round-up of the day's news for people in a rush. The everyday headlines take on new and deeper meaning as CNN links you to background information about the people and places in the news. Other features include an area for reader feedback and a daily news quiz. A complete guide to CNN programs and CNN networks is also available here.

 

 

DejaNews      It's a common complaint with the Internet -- too much data, too little relevant information -- especially in the Usenet newsgroups. What's a poor user to do? Search engines have been springing up all over the Net, but most of them specialize in searching the Web, not newsgroups. How do you find the important information that you know is lurking just out of sight in a newsgroup? Enter DejaNews. Its powerful search engine helps you find information in the morass of Usenet. Run simple searches or customize your search strategy and query filters to help find just the article(s) you need. Then follow the threads where they may lead or read more articles by a particular author. With DejaNews you need never fear information overload on Usenet again (unless that's what you seek).

 

The Age - Melbourne

The Economist

The New York Times

Ad News - Australia Advertising News

B & T Weekly - Advertising News

 

 

Red Herring Online      In the world of technology, it's often hard to keep up with the latest news and views, given the pace of the changes in the "new economy." Red Herring Online, the cyberspace counterpart to a print magazine of the same name, can help you stay on top of the digital revolution, with insightful commentary and interviews with industry leaders. For anyone interested in cutting-edge coverage of the world of high-tech business and new media, Red Herring offers an alternative venue for stories on the future of Internet audio, Java programming, online publishing and other topics.

 

OTHER USEFUL LINKS

 

AARDS Online   (Australian Advertising Rate and Data Service) is the advertising industry's standard media reference tool. It contains comprehensive listings, including contact details, mechanical specifications and advertising rates of all major Australian newspapers and magazines, radio and television stations, Web and outdoor media.

 

Marketing the Professional Services Firm Online  Non-commercial resource for marketers, regarding strategies and tactics on marketing professional service firms online

 

International Marketing resources - by University of Southern Queensland

 

The Internet Public Library  - Resources on Marketing and Advertising

Countries Profiles and Reports


Australian Bureau of Statistics


United States Bureau of Statistics


Austrade    Australian Government Trade Organisation


eBusiness, eCommerce Information - West Texas A&M University


Advertising Agencies on the World Wide Web  - by American Advertising Federation


Advertising Rates/Rate Cards:

 

Fairfax Advertising Centre


News Limited

Ninemsn Media Centre

 

Publishing and Broadcasting Limited

SBS Network

Murdoch Magazines

Adcracker.com  provides information on how to create marketing and advertising concepts or campaigns.


Market Research:

AC Nielsen

Roy Morgan Research

 

 

Over 2,200 Glossary Links

 

The Universal Currency Converter     A really useful service, and very easy to use.

MapQuest     Confused about whether Red Square is to the south or north of the Bolshoi Theater? With this site, you can get its location right the first time. A wide selection of international maps, plus all the standard online map services.

whatis.com       Not long ago, most people didn't know what a modem was, much less "push" technology or hypertext. Now, these terms have entered the popular lexicon, with more -- many more -- on their way from the world of the tech-heads. If you want to stay ahead of the game, or simply learn about what HTTP is, or telephony, or SQL -- or just about anything else having to do with the Net and computers -- you're likely to find the answer at whatis.com. With definitions of everything from ActiveX to WAIS, the whatis.com Internet glossary offers an easy way to learn the meaning of the latest techno-world buzzwords. Browse the site's categories, such as writing HTML and graphic design, and soon you'll be qualified for a comfortable chat with Bill Gates

 

KnowThis.com   Knowledge source for market research, marketing plans, internet marketing, marketing careers & much more!

 EMPLOYMENT/CAREERS LINKS

Australian Volunteers International is committed to a vision of a peaceful and just world; a sustainable world, where all people have access to the resources they need, the opportunity to achieve their potential, the right to make decisions about the kind of development they want and to participate in the future of their own communities

MarketingJobs.com   A US Marketing Jobs electronic resource centre.

Jobserve     Employment site that includes a section on Marketing employment opportunities in
Australia and the UK.

 


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